Entrepreneurship and Business Plan | Himalayan Beauty
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Added on 2019-11-25
Entrepreneurship and Business Plan | Himalayan Beauty
Added on 2019-11-25
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Running head: ENTREPRENEURSHIPEntrepreneurshipTopic: A Business PlanStudent’s name:The name of the university:Author’s note:
1ENTREPRENEURSHIPExecutive SummaryHimalayan Beauty is a start up venture of Australia and this business is going to open its firstoutlet in Sydney. The start up business will import deluxe rugs, pashmina and carpet from Nepaland sell these in Australia. They also sell their products through online e-commerce platformalso. In the Australia, there are some organisations which already sell rugs, carpet and pashminaand the growth of the industry has not been bright in the last five years. The market size islimited; however, global perspective shows the picture of high growth in Asia-Pacific sector inrugs and pashmina industry. Moreover, Himalayan Beauty offers various textures and coloursproducts to the customers and they will be selling the products in high-pricing strategy. The newventure is going to take cost-effective promotional strategies of social media marketing andnewspaper marketing. The financial decision of the new business is given with three yearsprojection and the organisation aims to capture 3% market share by the end of next year. Thereare critical risks associated with the business venture of products, financial and marketing.Finally, if the business can move right way with choices of perfect decisions, it can haveprofitable future.
2ENTREPRENEURSHIPTable of Contents1. Introduction..................................................................................................................................42. Background of business venture..................................................................................................43. Mission........................................................................................................................................54. Products offering.........................................................................................................................55. Market analysis............................................................................................................................6Market size:.................................................................................................................................6Market growth:............................................................................................................................7Market profitability:.....................................................................................................................7Market trends and channels:........................................................................................................76. Industry analysis..........................................................................................................................8External factors:...........................................................................................................................8Approach to correct industry:......................................................................................................8Demand and supply scenario.......................................................................................................97. Competition...............................................................................................................................10Porter’s five forces:....................................................................................................................108. Primary Target market...............................................................................................................119. Marketing...................................................................................................................................12a) Product...................................................................................................................................13
3ENTREPRENEURSHIPb) Pricing...................................................................................................................................14c) Distribution............................................................................................................................14d) Promotions.............................................................................................................................1410. Financial plan...........................................................................................................................1511. Critical risks.............................................................................................................................1612. Conclusion...............................................................................................................................17Reference list.................................................................................................................................18
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