Cat Cafe Business Plan Outline

This assignment explores the concept of establishing a Cat Cafe, delving into various aspects such as customer relationships, growth strategies, and financial analysis. It highlights the importance of attracting customers through themes, innovations, and effective marketing. The document emphasizes the need for robust financial planning, including capital requirements, break-even points, and transparent financial reporting.

Entrepreneurship

Executive summary
Cat Cafe is a theme of business which is the best example of successful and impressive
entrepreneurship skills. It showcase the combination of pets and human behaviour in effective
manner. How entrepreneurs use there tactic for further growth and expansion of business are
defined. It is a summarised version of entrepreneurship skills to establish Cat Cafe business type.

Table of Contents
INTRODUCTION...........................................................................................................................1
Industry and Market analysis of CAT Cafe............................................................................1
Product/service and unique value proposition........................................................................1
Intellectual Property...............................................................................................................2
Founding team........................................................................................................................2
Operations...............................................................................................................................2
SWOT analysis ......................................................................................................................2
Marketing strategies...............................................................................................................3
Growth strategies....................................................................................................................3
Finance analysis .....................................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Cat cafe is a theme of an restaurant chain which works around ethics, polite and calm
environment. Taiwan is the first city which started first ever cafe chain like CAT cafe. Japan is
one of the country which is very known for its cleaning and hygienic atmosphere. Cats are
considered peaceful and clever pet animal. These are also known for their hygienic appearance
too. This theme is also popular because it creates a bond of friendly relations between cats and
human beings.
Industry and Market analysis of CAT Cafe
(Sources : Entrepreneurship in Cat Cafe, 2017)
Today market innovations and scope of business has become vast. Entrepreneurship skills
have been explored in various types and forms. CAT cafe is one of the live and popular example
of successful entrepreneurship. This theme is becoming beneficial not only in respect of
marketing and generating profits but also in respect of exploring tourism sector too (Bradshaw,
2013). Cat cafe is a new concept which shows a picture of human relations with cats. As per
business nature and profit preceptive it is also considers as a unique concept of marketing. It
create and increase the level of curiosity of costumes to understand the theme and know the
culture behind it. Unique concepts and tactics attract customers and help to exploring the size of
business.
Product/service and unique value proposition
Value proposition is a summarised version of business concept to understand the theme
of organisation (Niijima, 2016). It is a format which explain about services and products of
business. What are the aims and objective of business.
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Cat Cafe is a unique concept which is attracts customers to understand the bond of
friendship between human being and pets. Product and services must must be designed as per the
requirement. Innovations, experiments and changes are the most required factors to keep
organisation up to date with society. Basically the real product would be coffee, refreshments
and breakfast in restaurants and cafeterias chain. Involving pets animals and creatures provides
uniqueness. It is also helps in building image without any external support.
Intellectual Property
Infrastructure and physical appearance comes under this segment. Trademarks,
copyrights, properties, assets, designs and patents are the properties which must be obtain in
setting up Image of business.
Founding team
This is the project which contains high density and knowledge of analysing the
behaviours of cats. Apart from it hospitality and customer service is also a crucial task. There
must be a skilled and qualified team of management to be placed in Cafe which not only deals
with customers but also take care pets too.
Operations
There are many health and care regulation are made which are required to follow. Cats
are considered as peaceful and friendly pet animals (Ferreira, 2017). It required check ups and
vaccinations are required on time to time. Form a separate sections and place for cats as dinning
tables, living areas etc. there should be separate utensils must be used in serving coffee and
refreshments to customers.
Permissions from local agencies and authorities. Non objection certificate from society
where the cafeterias is located. Compete all the basic and major facilities regarding adaptations
of pets. There is a proper site analysis and check up done by external authorities. after getting
certificates and permit organisation become eligible for further operations.
Make rules and guidelines for customers so that no any kind of harm happens to cats and
other animals.
Hiring and staff which helps in keeping place clean and hygienic. As proper care of
dinning tables, cat areas, gardens.
SWOT analysis
Strength
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Providing quality product and services are the main strength of cafes. Cat cafe provides a
new experience of enjoying coffee, refreshments and food services with cats which are
considered as silent creatures on earth.
Weaknesses
Managing rivals animals as rates, dogs remain difficult task for managers. Customers
enjoy tea and coffee in the morning and evening (What Is a SWOT Analysis?, 2017). They have
their own pets it make insecure environment for Cats and it becomes hyper. This is one of the
challenges which generally faced by management.
Opportunities
Being a new concept of running cafe with cats it attracts customers. It helps in stay stable
in competitive environment.
Threats
Due to high maintaining cost it is required to complete minimum target of customers to
recover the cost and operating business smoothly.
Marketing strategies
Introducing the concept of business in impressive manner is considered in marketing
strategies (Hathaway, 2017). Advertising, promotions are the tools of spreading informations to
customers. Cat Cafe is a theme which is impressive in nature itself. Explaining about the nature
and awareness about cats not only support in building healthy relations but also support in
maintaining effective business relations with customers. This is a unique theme and management
should use this in as a promoting tools. The more customer will aware more business will grow.
Analysing the behaviour of pets while enjoying tea and coffee gives peaceful experience.
Growth strategies
Entrepreneurs keep seeking new ideas to explore business at domestic and international
level too. Attractive themes and innovations helps the business to connect with current
environment. Implementing different themes, site innovation, infrastructure changes are required
time to time. Changes helps in maintaining flow of customers in organisation.
Finance analysis
It contains huge amount of investment and capital requirement in managing operations as
salary to staff, food requirement for pets, material and sources for tea, coffee etc. entrepreneurs
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should find out optimum and effective investors and finance institutions. Liquid assets as cash,
stocks are the basic requirement for Cafe industries. Sources must be such type that they can met
liquid requirement of business.
Break even points, margin sales, capital budgeting are the factors which are required to
analyse. Proper management and utilisation of from start up to end must be record in formal
documentations.
Profit and loss statements, balance sheets, reports and magazines must be published in
public. These records present real position of business which remains beneficial for customers,
stakeholders, directors and investors too.
CONCLUSION
Entrepreneurship skills and tactics are defined in this context. How to set up a Cat Cafe
and how it is beneficial for business growth is elaborated in summarised way. This report suggest
and provides an idea about “how a new business concept can be launched” in market.
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REFERENCES
Bradshaw, J., 2013. Are Britain's cats ready for cat cafés?. Veterinary Record. 173(22). pp.554-
555.
Niijima, N., 2016. Chats, Cats and a Cup of Tea: A Sociological Analysis of the Neko Café
Phenomenon in Japan. In Companion Animals in Everyday Life (pp. 269-282). Palgrave
Macmillan US.
Ferreira, J., 2017. Café nation? Exploring the growth of the UK café industry. Area. 49(1).
pp.69-76.
Hathaway, T., 2017. Corporate Power Beyond the Political Arena: The case of the ‘Big
Three’and CAFE Standards. Business and Politics. pp.1-37.
Online
Entrepreneurship in Cat Cafe. 2017. [Online]. Available through: <https://pixabay.com/en/cat-
cat-cafe-cute-animal-pets-1160222/>
What Is a SWOT Analysis?. 2017. [Online]. Available through: <https://articles.bplans.com/how-
to-perform-swot-analysis/>
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