Entrepreneurship and Feasibility Studies for Starting an Ice Cream Studio

ENTERPRISE AND
ENTREPRENEURSHIP

TABLE OF CONTENTS
• INTRODUCTION
• MOTIVATION FOR CHOICE OF BUSINESS
• PROCESS FOLLOWED FOR GENERATING BUSINESS IDEA
• FEASIBILITY STUDIES CONDUCTED
• DETAILS OF PRODUCTS/SERVICES OFFERED
• POTENTIAL MARKET OPPORTUNITIES
• ATTRACTIVENESS OF INDUSTRY
• VISION FOR BUSINESS
• CONCLUSION
• REFERENCES

SUPER COOL
Entrepreneurship is considered to be the
process that basically helps in creation of the
values with the application of the thoughts and
ideas that helps in development of the products
and services where the main objective to make
profits. The risk factor always plays a significant
role in the aspect and essence. The enterprise
includes the organisational entity that is involved
in the process of carrying out various functions
which helps in generating profits and revenues

MOTIVATION FOR CHOICE OF SUPER
COOL
The main motivation of choosing the idea of starting
a new ice cream studio involves offering the variety of
shakes and ice creams which are made up from the finest
quality ingredients and high quality standards that are being
offered to the consumers. The Super Cool will be started
keeping in mind the needs and demands of individuals and
ensuring that high quality ice creams are offered. In addition
to that, the Super Cool has a much wider scope and will be
basically focusing on the “Affordability” factor.