Entrepreneurship: Market Analysis, SWOT, and PESTLE Assessment

This report explores various facets of entrepreneurship, emphasizing the importance of internal and external business factors. It delves into sources of entrepreneurial ideas, including media inspiration, experiential insights, brainstorming sessions, and responses to unexpected events. A market gap analysis focuses on biodegradable product packaging, utilizing the McKinsey 7-S framework to assess the organization's structure, systems, style, staff, skills, strategy, and shared values. The Bruke-Litwin model of change is applied to evaluate the implementation of new strategies. Furthermore, the report includes a SWOT analysis to identify the company's strengths, weaknesses, opportunities, and threats, and a PESTLE analysis to examine the macro business environment. The central theme revolves around the need for companies to adapt, innovate, and strategically position themselves to capitalize on market opportunities and ensure sustainable growth.

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Q1 Source of entrepreneurship ideas...........................................................................................3
Q2 Market gap analysis...............................................................................................................5
Bruke Litwin model of change ...................................................................................................6
Q3 SWOT analysis......................................................................................................................7
Q4 Pestle analysis........................................................................................................................8
CONCLUSION..............................................................................................................................10

INTRODUCTION
Entrepreneurship can be understood to be one of the most essential aspect, where it has
been found to be also highly essential within recent time fundamentally. There are various
factors of entrepreneurship, where internal and external business domains plays active role to
further signify business specifics significantly. The report will explain sources of entrepreneurial
ideas, specific working innovation which determined functional competencies to be developed
among extended pathways variedly. Research will also introduce new range of working efficacy,
for functional working innovation which further determines keen untapped competencies to be
shaped up profoundly.
MAIN BODY
Q1 Source of entrepreneurship ideas
Entrepreneurship ideas holds huge scope to further develop new range of working
advancement, based upon extended working rise for larger innovative vision and generate keen
working prioritized growth. There are various aspects, which need to be taken care while
building up entrepreneur ideas, on which there is larger pace evolved for technically improvising
functional rise to introduce channelized specifics.
There are various sources of the entrepreneurship ideas. These may majorly include:
Media:
This is one of the common source of entrepreneurship idea. This is related with taking an
inspiration and base from the media and its tools (von Bloh and et.al., 2020). This would include
the gap identification and making its fulfilment.
Advantages:
Common and widely acceptable and accessible medium. Easy to access and make
analysis of the base that would act as a major supporting element of entrepreneurship.
Disadvantages:
Might be influencing and wrong identification and it is far away from the need of local
level customers.
Experience:

This is the best mode and source of entrepreneurship idea. This is because with the aspect
of experience the actual need of the customer would be able to identified that would act as a base
of entrepreneurship idea (Mazzarol and Reboud, 2020).
Merits:
The major advantage of this source is the keen determination of the need of customers
that would lead to make a development of best business idea. It will also raise the chance of its
success because the idea is being derived from the experience.
Demerits:
The major demerits that may be associate with this source is the lack of chances of
success and uncertainty. This means there is a high proportion of uncertainty with the aspect of
experience because it may vary from person to person.
Brainstorming:
This is also a major source that would lead to make a development of business idea. This
is because with the aspect of this source the need of the entire group would be made considered
that would lead to make an identification of the problem which would act as a base for the
development of business idea and the solution.
Advantages:
The major advantage is related with the deep analysis and consideration of the aspect of
the group and their views. This will also lead to make the exact identification of the problem
which would make an exact identification of the solution and development of the business idea.
Demerits:
The major demerit that is related with the use of this source is related with the aspect that
certain participants are quiet and wont share their views and ideas that may lead to difficulty in
idea generation. In the same way it is also affected with the aspect of difference in opinion and
the clashed in ideas.
Unexpected events:
Entrepreneurship also faces rise and risk from various unexpected events, where it
further can be understood to be highly essential for companies business to regain proper
strengthened vision rapidly adopted. Unexpected changes and events such as rise among prices,
customers preferences and developed working competitiveness within structural business goals
form competent scope dynamically.

Merits
High chances to gain new customers preferences worked on profoundly and generate
optimum brand reach within competitive industry. The merits further enhances scope to develop
stronger business specific aspects, which develops primitive growth worked on for extended
market stability.
Demerit
High chances of loss also, as success is not guaranteed and there is no surety for effective
business goals practically worked on. Demerit, has been found to be one of the major aspect
which holds critical importance for new businesses to be evolved based on extended functional
working growth variedly.
Q2 Market gap analysis
The idea of bringing biodegradable product packaging, for retaining customer who look
for economic pricing products among services holds huge specific importance within keen
functional working paradigms. MC Kinsey is organization tool, that assesses well-being and
future competitive abilities within structural aspects diversely into system. NESA has been also
investing to bring on productive new strategies, for catering to developed growth fundamentally
based on extended scope rapidly (Calabres and et.al, 2018). Structure: The service structure concept hold strong scope, for customers to get
productive and new product at economical price range which will drive high scale
commercial profit competitively. Systems: The system is another factor, where market system oriented working approach
further enhances working scope rise to cater among extended customers demands within
recent time period. Style: The product style within services, further forms keen role to technically improvise
new demand among competitive market scenario where style and demand of
biodegradable products packaging holds huge scope commercially. Staff: Staff is trained to bring on competent working dynamics, for expertise oriented
paradigms to connect towards producing best services for range of customers. By training
staff with the best vocational training and structural advanced efficiency, there will be
specific focus pertained towards bringing change management evolved rapidly.

 Skills: The skills of staff are also powerful to primitively innovate further extended
working grounds, on which it can be analysed that skills signifies that developed scope to
improvise new working engagement profoundly.
 Strategy: Business strategy to cater to untapped customers demand, for vitally using
biodegradable products packaging opens up scope for retail working goals to determine
key expertise innovatively.
As per the Mc Kinsey model, there is further prior specific innovation evolved towards
productive innovation competently for extended growth towards fundamental working
engagement prioritized up effectively. The product service, to bring on biodegradable product
packaging available for people who look for economic pricing significantly within extended
paradigms variedly towards professional competencies' engagement.
The market gap analysis, has also further productively opened up scope for shaping huge
profitability develop for catering huge customers demands successfully on extended working
goals rapidly. The strategies to fuhrer introduce new scale technical expertise and marketing
huge business competencies, within competitive marketplace holds huge scope for strengthened
productive new advanced mechanism. Customers who look for affordable economic pricing, will
be able to develop proper synchronized working efficacy productively and determine new range
of business efficacy for technical untapped growth abilities ( Belas and et.al, 2019).
Bruke Litwin model of change
The change model is based on assessing company and environmental factors which
adapts new ensured successful change to be further implemented for structural working rise
based on larger working innovation rapidly. NESA, new idea to being on economic priced
products, with strategic working idea to provide biodegradable packaging available for larger
arenas of success paradigms rapidly (Kozubikova and et.al, 2019). It can be also analysed that
company functional strengthened vision has been also dynamically active, to develop higher
working dynamics shaped on for structural consistency. The change of bringing biodegradable
packaging among retail products will further enhance working rise based on strategic working
growth functionally and developing higher scale business potentialities evolve for strengthened
innovation.
his further forms essential role, as new business goal is to connect towards ranging
innovation, higher working dynamics for larger technical competitive abilities for untapped new

derived business specifics. It can be also analysed that by further extending towards competent
pathways, extended functional working competencies will be able to determine higher business
stability among ranging changed business goals. The marketplace holds huge scope towards
shaping expertise specifically, on which change development will further productively shape up
keen engagement actively based on strategic working rise. By bringing change shaped up among
companies business scenarios, there has been structural business rise towards developing
innovation profoundly. It has been also found to be keenly essential, based on technical working
determinants where strategic business goals further have to be prioritized up for extensive
commercial growth technically. It can be also analysed that economical price strategies will cater
up competently to extended customers, and generate untapped new range of customers market
growth diversely based on gaining stronger productive vision (Črešna and Jevšenak, 2019).
Q3 SWOT analysis
This is one of the major tool that is related with the aspect of making an internal analysis of
the organization. With the aspect of SWOT analysis, the company would make an internal
analysis and able to make determination of its strength and weakness. SWOT is one of the major
tool that would determine the company’s strength, weakness along with determining its
opportunities and threat. Internal factors analysis among business expertise, for further shaping
up profound competitive working innovation synchronized among extensive business reach
within extended business environment. It can be also analysed that business idea, holds huge
scope to determine innovation, creative working reach and technical business growth for
extended new range of commercial specifics.
Strength:
These are the capabilities and quality of the company that would enable it to make
efficient operation of the company (GURL, 2017). Easy controlling, fast decision-making,
efficient working, smooth operation, high employees' engagement, adaptability, innovation are
counted as some major strength of NESA Ltd. With the persistence of these strengths the
company would be able to make smooth operation as well as perform to its best quality.
Weakness:
These are the loopholes and weak point that may affect the working of the company
(Vlados, 2019). failure to access extra market, financial errors, less operational profit, low cost

and funds would be counted as certain limitation and weakness of the NESA Ltd that may affect
the working and operation of the company.
Opportunities:
This is refers to as the chance and opportunity that would enable the company in
grabbing of growth and success. In case of NESA Ltd there are various market opportunities that
it can grabbed which may include the meeting the need of small customers, meeting up to
changing environment, adoption to technology and meet the customer wants and needs.
Threat:
These are the affection and negative impact that may have a severe impact towards the
company and its working (Teoli, Sanvictores and An, 2019). Raising of competition, changing
trends, rapid changes in technology, changing rules and regulations are some of the threats that
may affect the NESA Ltd and its working. This need to be managed and mitigated so that the
negative impact of the threats would be reduced and the company’s operation would not be
affected.
The business idea of considering and fulfilling the need of customers at the local level and
making enable the retailing items through the mode of home delivery would be able to get
succeed if the business would make consideration towards the aspect of its strength along with
making a focus towards the reduction of the threats. This would further be supported with the
aspect of biodegradable packing that would lead to make safeguarding of environment. Likewise,
through making a focus towards the weakness the business would be able to make a grabbing of
the future opportunities. This means that the SWOT analysis would lead to act as a supporting
aspect that would lead to make the easy implementation of the business idea. This can be
supported with the aspect of making an analysis of its key strength and focus over the weakness
that may impact the business and its idea.
Q4 Pestle analysis
Macro business environment holds huge scope for strengthened working vision among
companies to further bring on effective working rise variedly, where pestle analysis further plays
keen role to primitively aim for competent working growth. The new product, which is
biodegradable packaging in retail products shall be further prioritized towards taking up new
steps for shaping competitive working growth reach dynamically. NESA will be able to further
extend up new scope for productive working innovation growth rise based on competent

pathways, on which extended specific rise based towards extended scope for higher keen
working goals diversely. Political: As per UK political working rules, services have huge scope to be practically
evolved within business scenarios. The political aspects hold high stability as UK
economical parameters are also balanced to be further evolved on, for extended new
commercial growth diversely (Contractor and et.al, 2020). Economical: The economic parameters such as international price strategies, and
business goals have been found to be also strategically advanced where new product
launch will be able to cater huge audience extensively. Social: The social extensive transformation, with new product demands of biodegradable
products hold huge demand in changing parameters at UK where new product launch will
further take up new customer pace. Biodegradable products packaging, will enable
customers preference to be practically worked on where creativity is extensively
improvised actively. Technological: The rising specific usage of advanced technology and practical
fundamental aspects where it forms competitive rise for bringing the best functional
efficacy to develop stronger productive technology pace. Legal: The legal factors that will enable UK to launch new product diversely, where
legally companies can bring before strengthened vision for producing the best strategies
to be practically improvised on for effective working consistency. It has to be also legally
assured for bringing on functional working growth based on extended competitive growth
rise structurally ( Cepel, 2019).
 Environmental: The environmental friendly strategies' formulation, and bringing
sustainability goals worked on for consumers by taking up sustainable working rise will
enhance functional aspects shaped up competitively. The service of bringing recyclable
and biodegradable packaging among product, will shape up productive expertise for keen
fundamental business goals which enhances technical fundamental business growth.
The micro business environment, has been found to be also essential for technically bringing best
working specifics to primitively shape up determined keen business engagement actively for
competitive business reach. It can be also analysed that UK business environment holds huge
scope for bringing on new range of business strategies within competitive retail industry and

extensively bring on rapid expertise worked on rapidly for extended commercial profitability.
Macro environmental factors also holds specific importance to determine new range of
commercial working efficacy diversely and develop proper synchronized working growth for
higher profitability (Möller, Nenonen and Storbacka, 2020).
CONCLUSION
From the above report it can be concluded that entrepreneurship and the business idea would
be able to get flourished and explored only if a considerable focus would be paid towards the
internal and external environment. It is also understood from the above report that the idea of the
business need to be string that it would be able to make fill the market gap which would not only
lead to make the success of the idea but it will also lead to make its wide acceptance. The
concept and importance of SWOT and PESTLE analysis in the context of the business idea and
concept is also understood in this report.

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