Naturelle Beauty Business Proposal: Overview, Type of Venture, Product and Service Offering, Market Place, Exit Strategy, Financial and Legal Requirements

In Business

INTRODUCTION
Introduction
Business proposal can be defined as a detailed document which is presented in front of
investors for the purpose of acquiring funding from them. Main objective for its formulation is to
figure out that the new business idea will be able to get proper funding or not. This presentation
is based upon a new venture which is Naturelle Beauty. This organisation will offer all the
beauty products which are made from natural ingredients and on the other hand customers can
also customise them according to their skin, hair type or their preferences. At initial level Two
stores will be opened in London and then business will be expanded around United Kingdom.
This presentation includes different elements of proposal which includes type of new venture,
product and service offering, market place, exit strategy, financial and legal requirements.
Business proposal
Overview of business
Naturelle Beauty is a new cosmetic brand which will be launched in London at initial
level and then business will be expanded in United Kingdom according to responses of
customers. The founders have planned to use all the natural ingredients to manufacture all the
products. It has been planned by the top level executives that all the beauty items could be
customised by clients according to their hair or skin types. They can also guide the company to
ignore of add specific ingredient in their product according to their requirements. Firstly two
stores will be opened in different locations in London and then decision regarding expansion will
be made according to market demand.
Type of new venture
While planning to introduce a new business concept in the market all the firms are
required to justify their type of venture. There are various types of them which are described
below:
Sole proprietorship: A business which is operated and controlled by a single person is
known as sole proprietorship. In this type of business only the owner is responsible to face all the
losses and keep all the profits. Decision making is also performed by the individual who is
responsible to manage the business.
Partnership: When a business venture is operated by two or more individuals then it is
considered as partnership business. All the owners in this type of company are responsible to
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