Entrepreneurship in Business: The Rebury Restaurant in London

Entrepreneurship In
Business

Executive summary
This report discuss about all the component which requires getting undertakes before
making it start. The business is about start up a restaurant in London in Oxford Street. The new
venture comes with a new and innovative idea by organising some or other events everyday at
restaurant like musical night, band night and many more. This enterprise also offer better quality
food and drink items including veg and non-veg. There are several assets accessible. With the
owner to raise finance some of these may consist personal fund, angel investors, banks and
others.

Contents
INTRODUCTION.........................................................................................................................14
TASK 1..........................................................................................................................................14
Background................................................................................................................................14
Industry Analysis.......................................................................................................................14
Product and services..................................................................................................................16
Market analysis..........................................................................................................................16
Unit selling price........................................................................................................................17
Operational requirements...........................................................................................................18
Cost and pricing strategy...........................................................................................................18
Financial forecasting..................................................................................................................18
Contingency plan.......................................................................................................................19
CONCLUSION..............................................................................................................................20
REFERENCES..............................................................................................................................21
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INTRODUCTION
Entrepreneurship refers to converting new ideas and thoughts in business. It can be an
activity of designing, launching and running a new business that is often initially a small
business. Entrepreneurship in business mentions any individual who starts and operates a
business while assuming the risks associated with any venture (Tur-Porcar, Roig-Tierno and
Llorca Mestre, 2018). This report is based on an idea of new venture “The Rebury” which is a
restaurant that offers different kind of food items in Oxford Street, London, UK. This assignment
will discuss about business details, market research, USP, operational requirements, cost and
pricing strategy, financial forecasting, contingency plan. Therefore, this whole reports surrounds
upon the planning of how the business operations and activities of restaurant will take place,
what will be the marketing and financial method utilised and many more.
TASK 1
Background
The business plan is about establishing a business of a restaurant name “The Rebury”. The firm
offer several kinds of meal items or as per customer’s needs and taste. The firm try has try its
best to cover all sorts f food items in its menu so that they can effectively fulfil the need of their
target audiences. The firm will offer fine quality food products at affordable prices so that
customer can easily reach to them. The company offer different kind of food items so that they
can easily fulfil all consumers’ needs within a roof. The organisation will hire top chief that
would prove to be a great help for the restaurant in building up the goodwill. The staff which will
get hired by the firm would be trained by organising effective training program so that they can
serve customers in better manner. The main attractive thing of this restaurant is that it will divide
the firm in two sections with the help of glass wall so that the people who are not like non veg
can enjoy their food separately.
Industry Analysis
Pestel Analysis
Political- It is the type of factors in which the sets of rules and regulations is there made by
the government body (Umrani, Kura and Ahmed, 2018). Industries control regulation is also
there in this factor. In the city of London, there is a restaurant where the government is much
stable so the stability of the government is also carried in the stable business. It is also beneficial
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