logo

Entrepreneurship, Innovation and Creativity Literature Review

   

Added on  2020-03-04

8 Pages1908 Words113 Views
Running head: ENTREPRENEURSHIP, INNOVATION AND CREATIVITYEntrepreneurship, Innovation and CreativityName of the student:Name of the university:Author note:
Entrepreneurship, Innovation and Creativity Literature Review_1
1ENTREPRENEURSHIP, INNOVATION AND CREATIVITYThe Myths of Innovation: This book ‘The myths of Innovation’ relies on the fact in what way the big ideas changethe world. We often believe that innovation is based on facts but apparently, it is not. This bookhas few myths in the process of innovation (Legrenzi, 2013). The first one is ‘the myth ofepiphany’; this myth highlights the insight of a person to look into the matter of how creativityoccurs despite of the fact on how little role they have in the breakthrough (Dawson &Andriopoulos, 2014). Epiphany is an inspiration, which provides me with the insight that not asingle idea is original; every idea is invented from a different idea. Epiphany is the consequenceof efforts. I have read few stories about spark of insight the questions that arise in my mind areaa) how long have the creator depleted on working before the flash happened? b) Are all the ideasthey used in the flash theirs or they have reused someone else’s idea? C) How long have theyworked on making the flash successful? I have all these questions in my mind because epiphanydoes not prototypes by sacrificing time, only we can do it without any pledge of getting success.The second myth the book makes me familiar with is the myth of knowing history. We have ahabit of romanticizing the past to live a worthy present. We often knead inspiring and proper liesas a trap to hide the complex truths of past. Thus, this way the history is tainted. History is not a
Entrepreneurship, Innovation and Creativity Literature Review_2
2ENTREPRENEURSHIP, INNOVATION AND CREATIVITYstraight line. It has few curves and nor the present is straight and has curves.Source: (Legrenzi, 2013)From the above image it can be said that innovation is the condition of mind that a personhas in different situation. The next myth the book tells us is the myth of method. This mythinforms me to challenge with creativity. It is true that I can do every right thing but I will stillfail. The methods we choose to do something may be useful but these methods provide theinformation that present is different from the past. The terms innovation system does not haveany meaning because there are many variables in present that clearly states that innovation is anancient term (Joshi, 2017). The other myths the book tells us about are that we love new ideasand want change in everything, the myth of inventor, the myth about the less presence of thegood ideas and last but not the least that the best idea is always the winner (Berkun, 2010).Design synectics: Stimulating creativity in design. Davis Publications:This is the second book that I have chosen. Synectics is a Greek word that meansassembling various things through a unified connection. This develops an innovative approach to
Entrepreneurship, Innovation and Creativity Literature Review_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Learning from the book (Chap – 1, 2, 3)
|8
|1322
|465

Private Victory: Begin with the End in Mind, Put First Things First
|10
|734
|96

English Assignment Sample (Doc)
|15
|3969
|122

Factors that Motivated Anastasia Soare towards Entrepreneurship
|9
|2642
|88

BUS101: Business Communication | Coca-Cola Assignment
|14
|2274
|31