Entrepreneurship and Innovation

This presentation focuses on entrepreneurship and innovation, covering topics such as company ownership, start-up summary, service description, competitive comparison, technology, and market analysis. It aims to develop an effective market program and campaign to identify the effectiveness of performance and business plan. The presentation also discusses the keys to success, company location and facilities, and market segmentation. It is relevant for students studying entrepreneurship and innovation in any college or university.

Entrepreneurship and Innovation

 Innovation focuses to create more products, process as well as ideas. Regarding a business It means to implement various new
ideas, improves or cresses the dynamic products. Presentation focuses on Company ownership, Start-up summary Service
description, Competitive comparison Technology Market Analysis Summary.
Objectives
 To develop an effective and successful market program and campaign to identify effectiveness of performance and business
plan.
Keys to success
 Marketing
 Quality of products and services
 Innovative business idea
 Web design
INTRODUCTION

Start-up summary
 Start up of this new company for developing this app will require many resources including: human resources, tools, stationery,
legal cost, furniture, long term as well as short term asset, technical staff for maintaining app etc.
Company location and facilities
Office of this company will be established in 5 star office located in United Arab Emirates. One of the main reason of selecting this
office is it is convenient to people and is in the main area.
Company Summary

Service description
Shopping: Under this category, people can search apparels, designer outfits, electronics, footwear, jewellery with the help of
aggregation app which this company is developing.
Services: Under this category, people can search for some temporary services like: cleaning services, House maintenance,
repairing of vehicle services etc
Service analysis

1. Market segmentation
Medium size growth companies: There are several small and medium size companies who provide consultancy
and other services to people and help them out in selecting the best store and website for buying products as per their needs.
Middle class and medium income of people: Brand root company provide facility to people to select products as
per their needs at best price and quality.
Target market strategy
It is stated that company wants to mainly focus on 20-50 age group of people because they make an effective use of these types of
applications
Service business analysis
There are several offline as well as online stores which provide individual consultancy and other services to people in identifying
the best store for buying products and services
Market Analysis Summary

 Buying patterns and competition
 Rewards: Rewards means providing additional services and other benefits like vouchers and gifts can make them feel valued. It
will increase trust among them, and they will be more likely to be with the company.
 Post sell service: Customers feel happy and valued when they get post sale services. Continuous communication and being in a
contact with customers after sell makes customers feel valued. They think that companies are trying to keep in touch with them
and think about them then they are more likely to be with the company.
 Main competitors
Market research companies
 Strengths: They provide services to customers at affordable prices and consultant them in selecting the best store of products
and service which they want to buy.
 Weaknesses: These types of research companies require investing in technologies and research which can increase their
operational cost.
Specific functions providers: It includes all those companies who provide facilities to customers and have an app which helps
customers to identify the best nearby shop of specific products and services
Cont…

Pricing strategy
 Firms uses Paymium as it is considered as app pricing that able to combines the model of the paid model as it can be obtained
after the free mimum apps.
Sales strategy
 Firms can uses the strategies such as Research target market as while choosing specified group of people. Also, promotes the
app by the help of social marketing such as with the help of Facebook, Youtube, twitter and many more
Strategy and Implementation summary

1. It is important to decide key stakeholders and partners who can help it out in developing business plan with the help of
organizational structure.
 One strong European partners which is based in Dubai, have skills to manage day to day operations.
 Technical staff.
Management team
This Brand root company need to have a high level of knowledge, understanding and experience to run an app which it needs to
develop. There is are requirement to have an effective management team who can help it out in accomplishing all its goals. All
partners and management team can help it out in increasing productivity and developing business idea by working with
collaboration.
Management Summary

 Personnel plan
 Personnel plan is considered one of the critical part of business development plan as it helps company in budgeting
for current as well as future employees. It can also allow to Brand Root company in thinking through that who they need to hire
and when they will require hiring employees.
CONT…

Cont…

Financial Plan (Income Statement)

Cash Flow

Balance Sheet

 From the above it had been concluded that Company ownership by which people can search any kind of products at the best
prices. Start-up summary will require many resources stationary, legal cost, furniture. Technology such as Making use of Apple
link in order to contact, allow it to communicate as well as work with clients.
CONCLUSION

 Campbell, D.F. and Carayannis, E.G., 2016. The academic firm: a new design and redesign proposition for entrepreneurship in innovation-driven
knowledge economy. Journal of Innovation and Entrepreneurship. 5(1). p.12.
 Chen, X. and et.al., 2017. Competitive analysis of the top-k ranking problem. In Proceedings of the Twenty-Eighth Annual ACM-SIAM Symposium on
Discrete Algorithms (pp. 1245-1264). Society for Industrial and Applied Mathematics.
REFERENCES