Entrepreneurship and Innovation: Business Plan for Kayangan Funeral Service in Malaysia

Running head: ENTREPRENEURSHIP AND INNOVATION
Entrepreneurship and Innovation

ENTREPRENEURSHIP AND INNOVATION
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Executive summary
The main aim of this report is to create the business plan of Kayangan Funeral Service,
Malysiya. This report will contain the following description:
A. Vision/Mission Statement
The vision of this organization will be delivering great care, compassion, and respect to their
consumers with maintaining services quality.
B. Company Summary
Kayangan Funeral Service will provide funeral products and services to the Malaysian.This
organization will build an effective team with skilled employees to effectively deliver their
product and services in the marketplace.
C. Products/Services
There are many services that would be delivered by the company for their potential
consumers like preservation and cleaning of a dead body, funeral plan with faith, ash
disposal, reburial, burial, and exhumation. Other services would be included 24*7 hours
services, building marble monument works, tables, canopy, and chairs, and catering.
D. Market Assessment
This organization will mainly focus on G1, Silent, Boom generation people to deliver their
services.
E. Strategic Implementation
There are three components such as competitive edge, sales strategy, and marketing strategy
is considered in the strategic implementation.
F. Expected Outcomes
It will assist to identify company situation and improve their performance effectively. The
company is expected to invest RM 279,275 for completing this business.

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Table of Contents
Executive summary...............................................................................................................................2
Vision/Mission Statement and Goals.....................................................................................................4
A. Vision Statement........................................................................................................................4
B. Goals and Objectives.................................................................................................................4
C. Keys to Success.........................................................................................................................4
Company Summary...............................................................................................................................5
A. Company Background...............................................................................................................5
B. Resources, Facilities, and Equipment (Business canvas model).................................................5
C. Marketing Methods.......................................................................................................................7
Social media marketing.....................................................................................................................7
D. Management and Organization..................................................................................................8
E. Ownership Structure......................................................................................................................8
G. Internal Analysis...........................................................................................................................9
Products and/or Services.......................................................................................................................9
Market Assessment................................................................................................................................9
A. External Analysis.......................................................................................................................9
B. Customers................................................................................................................................11
C. Strategic Alternatives..................................................................................................................12
Strategic Implementation.....................................................................................................................13
Financial Plan......................................................................................................................................14
A. Financial Projections...................................................................................................................14
B. Contingency Plan........................................................................................................................15
Monitoring...........................................................................................................................................15
Reference.............................................................................................................................................16

ENTREPRENEURSHIP AND INNOVATION
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Vision/Mission Statement and Goals
A. Vision Statement
Kayangan Funeral Service would deliver quality product and services with great care,
compassion, and respect for satisfying the consumer’s need.
B. Goals and Objectives
The main goal of this company would be offering meaningful and permanent memories for
our potential consumers by the professional and personal method. The objective of Kayangan
Funeral Service would be flexibly deliver products and services to ensure the consumers for
attaining their needs and demands.
C. Keys to Success
 Preservation and cleaning of death body
 Funeral plan with faith
 Ash disposal, reburial, burial, and exhumation
 Always prepared to deliver 24hrs x 7 days
 Building marble monument works
 It will offer tables, canopy, and chairs
 Catering
 Export and import of residues to any nation
 It would be responsible and accountable for all activities
 Customers are key sources of company
 To exercise honest communication across each level
 It will provide premium product and services and will ensure work standards to
endorse and evoke consumers and create mutual understanding by building trust
among suppliers and participants in the working place.