Business Plan for Mask and PPE Kit Company

This report presents a business plan for a manufacturing company of masks and PPE kits. It covers the competitive analysis, marketing plan, operations plan, and more. The aim is to provide a viability section for the new company and demonstrate its potential in the market.

Entrepreneurship

EXECUTIVE SUMMARY
In the following report there are the discussion of the business plan. It will involves an
introduction of a manufacturing of Mask and PPE kit Company. In this file it includes the
competitive analysis, assets raisers and marketing plan and competitor’s analysis as effectively.

Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
Aim of the report.........................................................................................................................4
Scope of the report.......................................................................................................................4
Business details............................................................................................................................4
Location.......................................................................................................................................5
Market / Industry analysis...........................................................................................................5
Product/ Service description........................................................................................................6
USP and Competitor analysis......................................................................................................7
Operations Plan............................................................................................................................7
Risk and Contingency plans........................................................................................................8
Sales and marketing strategy.......................................................................................................9
Finance and funding plans.........................................................................................................11
Management team – justifying your ability to lead and manage this venture...........................11
Reflection...................................................................................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13
Appendices....................................................................................................................................13

INTRODUCTION
Business plan is a plan that it is mentioned in written form which present the features of
what and how the company begins. It is termed as a start-up business that will explain each and
every target and how the business will accomplish their targets and aims at the market place.
Business plan is measured as a written road map of management and it involves marketing
functional and economic sectors. It is an essential term to influence the security as before the
setup of business. Business plan is all about the targets and aims that are being accomplished in
the management by their staff faculty (Malladi, and et.al., 2021). In the following report there is
an introduction of the business plan that are manufacturing of Mask and PPE Kit company in
UK, as in this company the task is to deliver offline mask and PPE kit to the consumers during
COVID- 19 pandemic where no one is ready to offer their services. This report involves the
business details, location, market or industry analysis, product and service description, USP and
competitor analysis, operational plan, risk and contingency plan, sales and marketing strategy,
finance and funding plan, and at last explaining the skills or abilities to manage the business of
management.
Aim of the report
The basic aim of file is to present a viability section for new company by presenting a
goods or facilities in the business of management.
Scope of the report
The scope of such report is to demonstrate the viability portion for considering the
orientated manner to promoting the mask and PPE kit in market for holding higher success at the
market place.
Business details
The business plan is the plan that are phrased as in the written document that include
details related to the new start-up of company (Sedita, and Blasi, S., 2021). It involves several
sort of approaches and planning related to market situation, manager of company to start
business and where to start. It determined the analysis of the market situation and the analysis of
business that are essential to begin. There are the analysis of the competitors of the business and
it will directly relates to their operating plans, about their risk factors and at last components that
might have an impact on company as internally as well as externally. Such sections are discussed

in the business plan before starting any business. This report involves an introduction of Mask
and PPE Kit Company that are started by their executive of the business. Delivery services of
mask and PPE kit is now popular business that are started by various individuals at market place.
As it is generally rely on consumers and their demands that how much of stock they need (Jarrar,
2021). The name of the business that are started is Mediklin safety & health Pt. Ltd. It will also
offers medical affiliated tablets with free mask to their customers in efficient manner.
Location
The company is situated in the city of United Kingdom that are called Liverpool. The
goods and facilities that company are creating is Mask and PPE kit as it will be high quality by
which consumer will get influenced by its longer and effective set of quality and will purchase
more from the company. The location of company is situated near BMI the Sefton Hospital. As
the consumer will attracted towards the company because it is near to the popular hospital also.
Hence, it might be business competitive benefit at the market place. It also make diverse from
others because the doctors of that hospital will recommend their patient to buy tablets and mask
from our company.
Market / Industry analysis
It is termed that the pharmaceutical business is the business that offers facilities of
medicine, mask and PPE kit to their consumers. The pharmaceutical plan might be frequently
include quality and details of the business. As it will relates to the factors that have an impact on
the business. The factors will related to the medicine, mask, sanitizers, PPE etc., There is a
SWOT analysis of pharmaceutical market that are as follows –
 Strength - The strength of pharmaceutical sectors include the internal sector of factors
that offers core values and quality of products and facilities effectively and efficiently.
The internal sector of business involves physical resources like human capital or aspect
of business that can manage it (Anorovich, Inoyatovna, and Khaydaralievna, 2021).
Pharmaceutical industry have low functioning expenditures, organisation physical
management, low staff faculty income, high return on investment in the business of
management.
 Weakness - The weakness of the pharmaceutical industry is related to the internal sector
that are not delivering important core values and not offers high stock of medicine,
sanitizers, mask and PPE kit in this phase of COVID- 19 situation. Pharmaceutical sector

involves high risk in the company related to its stock, not involvement of board of
directors or executive, poor branding, low staff faculty morale in the business of
management.
 Opportunity – The opportunities of the pharmaceutical sector involves maximization in
health conscious customers, maximize demand for pharmaceutical goods and facilities or
services, variation in in food and drug supervision stock or decline in candidates health
care charges (Jarjoura, 2021). Hence, they have investor who might get high returns on
their funds. As in relation to the business plan, they are providing their facilities in the
Liverpool of United Kingdom. As it is also situated near hospital and hospital staff are
also connected with the company that why it will go into the opportunity for the
company.
 Threats – Threats for the pharmaceutical sector might, as there are various sort of high
quality of facilities that offers in the United Kingdom to consumers as effectively. It will
suitably become high threats for the business. The pharmaceutical industry includes
several manner of threats like maximization in government rules and regulations, a
decrease in economy, maximizing research and growth of price, minimization in the
overall population
Product/ Service description
The goods and facilities that might be sell by the company that are the medicine, tablet,
mask, sanitizers, PPE kit, etc., That are offers to the consumer to influence them as towards their
company and facilities at the marketplace. The company available for 24/7 it is also termed as
their strength to sustain at the marketplace for the longer period of time. The target oriented
market for the business will be stocks for the company. Pharmaceutical service sector offers
quality of products to their consumers that have positive outcome on business by which various
consumers influence as per to their brand and their business. As the company concentrate on
providing health services that are offering sanitizers, doctor affiliated tablets as free home
delivery during covid-19 pandemic situation (Kumar, 2021). As with such services they also
offers free mask to 60 plus aged person with free home delivery as they are hardly not allowed to
go outside during lockdown situation. The company also provide various facilities to the
consumer in terms of online delivery or home delivery services. As they also facilitate their
consumer for online payment systems by which there will be distancing welcome of consumer in

company. And by such warm gestures the consumer will not feel awkward while purchasing
medicine, sanitizer, mask from them. The company will generally concentrates on being
environmental and eco-friendly so they create low usage of plastic and paper during covid-19
pandemic situation.
USP and Competitor analysis
USP will termed as the unique selling price that should also be termed as unique selling
point in the company concept. It is defined as the marketing plan of action or approach to update
consumer about the goods and facilities that business that are trading at the market place. They
also create awareness of their brand in relation to the higher profit at the marketplace. It is a plan
of action that argues with the manner of the company that are higher to its challengers.
Competitive analysis might be prepared by the company by considering several
challenges that offers similar products and services to the consumers at the marketplace (Autio,
2021). Competitors of the company are the Venus of England etc., these are the pharmaceutical
company that offers comparable sort of goods and facilities to the consumers. By having high
goodwill of the company it will demonstrates the higher manner of consumer growth in the
business as effectively.
Operations Plan
The operating plan is termed as the plan that involves the data and information related to
the competitor analysis and over all explanation of the facilities and goods that might be sold to
the consumer and how it will be delivered to them. It is the procedure of determining the goods
and services online through digital media sectors and it is helpful during covid-19 pandemic
situation. The pharmaceutical industry have developed their own opportunities to deliver their
goods and facilities to consumers as effectively (Chakravarti, 2021). The competitor analysis
might be completed by several manner that are as follows –
 Initially, there are the main and basic purpose of the challengers to sustain in the
business.
 Then following stage is to what proposals challengers are might providing to their
consumers and visitors in respect to influence them.
 Then following stage is to assure the competitive plan of actions that are utilised in the
business to encourage their goods and facilities.

Hence, it is measured to be the part of the market analysis that might be cited in such operating
plan. As there might be more individuals who are highly engaging in the business as effectively.
Risk and Contingency plans
Risk plan
As there might definite risk in relation to start-up business (Zaring, Szücs, and
McKelvey, 2021). As in manner of the pharmaceutical industry that are as follows –
 Insufficient cash flows – The major risk that might be presented in the pharmaceutical
industry that would be not adequate in terms of the cash flows.
 Inadequate marketing – As there should be not sufficient promotion plan of actions and
marketing approaches that might led to dis-reputation of the company.

Contingency plan
Contingency plan is termed as the practical term of the plan of actions that will identify
the progression of activities and stages of administrations of the business of management that
require to figure out the manner of the reaction of the result that might be ensured for the further
sectors in the business as effectively.
 It is termed as the risk that might be determine by deliberated as in the above mentioned
report (Cyron, 2021). As such risks are might be measured in terms of the sectional
planning.
 As the following stage, is to arrange risk that involves the risk which is highly essential
and which are not.
 As in next stage, risk might be mitigated by protection of information related to the
medicine and tablets as confidentially.
Sales and marketing strategy
The sales and marketing plan of action is the plan that will help the management in
attaining, involving and adapting orientation of objectives into the cost-effective consumers. It is

measured as the manner of the agreement that involves the marketing and sales plan of action in
regular terms of approaches by which they can help them in completing their goals and purpose
as effectively (Selvan, and Andrew, 2021). The marketing plan of action might be completed by
arranging marketing mix concept that is termed as the set of marketing device and methods that
are utilised by the management or organisation to mark their consumers and advertise their goods
and facilities. In context to the Mediklin safety & health Pt. Ltd business its marketing tool are as
follows –
 Product – The products are keep retailing in the company of Mediklin safety & health Pt.
Ltd. business on regular basis during pandemic. As it will offers various sort of high
quality of products related to the health to their consumers by which they might be
attracted by their business. As they also recruit individuals who have good knowledge of
medicines during covid-19 pandemic in their business by which individuals can guide
consumer about their health. The company offers their services 24/7 to increase their
consumer base and it will have effective result in maximizing of their profit at the
marketplace. The goods that are involved in the company will generally related with the
health and safety terms by which they can make higher sale during pandemic situation in
United Kingdom. As in United Kingdom, there are higher number cases of COVID- 19 as
in terms of it government announces lockdown but during lockdown the company offers
online delivery services and free delivery services to aged people of 60 plus who are
strictly not allowed to go outside during pandemic situation as effectively.
 Price – The price that are generally provided by the company will be less and reasonable
so everybody can purchase medicine, sanitizer, mask and other healthcare products from
the company (Zhao, 2021). As in context to the Mediklin safety & health Pt. Ltd.
business there are effective option of prices related to the medicine or tablet in the
business.
 Place – Place is term as the location where the goods are available for the consumers. As
this company is situated near popular hospital of Liverpool who also recommended their
patients and visitors to buy medicine from the company it refers and explain their higher
set of the opportunities at the marketplace. Also by having positive environment and
healthy atmosphere the consumer would prefer to purchase their goods from the
company.

 Promotion – The business should do their advertisement by digital media platforms but
they should also prefer mailing and direct marketing for their high quality of products in
the business. The basic target oriented market for the company are the family members or
relatives as it is not compulsory to buy products from their side but it will be possible that
they recommended or promote the company’s products by their own (Sobhan, Hassan,
and Nziku, 2021). They also do advertisement by direct marketing that will also satisfy
the orientated objectives of the business as effectively.
Finance and funding plans
The finance and funding approaches for the company might be by their family members
or friend or relatives. The executives for owners would prefer funds from bank and stockholders
and will contribute it into the company for its development and development at the marketplace.
Hence, it will have effective outcome in maximizing of the assets in the business. The sum of
amount that might be capitalised in the acquisition procedure, function procedure and marketing
procedure as they all will be cited in the budget. The budget will be in appendices.
Management team – justifying your ability to lead and manage this venture
In this venture or the new start-up business that will be led by the executive of the
company. As there are individual human resource manager and other will be marketing manager
to present and demonstrate or supervise all actions in the business of management. And other
will related to the agents who are working for the company to gain customers at the marketplace.
At firstly, actions of internal functions or operation will be controlled by the human resource
manager. As on the other side, there will be recruiting of new and skilful individual who have
good knowledge of medicines and tablets in business by which they can deal with them. Hence,
they might be definite as per to the budgets that involves about the candidates who get hired in
business (Wulandari, Susiloningtyas, and Amperiana, 2021). Their training and growth terms
will be offered by the business to them. And on the other side there could be performance
appraisal sections and incentive sections that might be decided by the human resource managers
of the company. On the other side there are case of marketing manager who determined about
consumer that they desire and needs related to the business. By which they will determine all the
necessities of the consumer and it will be resulted in creating of the product during covid-19
pandemic situation. As in covid-19 situation there are deficiency of medicines, so it is a critical

point to analyse in this report that the company should available their products and medicine for
their customers and will provide a digital platform for direct marketing or selling platform by
which consumer can purchase their medicine from them.
Reflection
By founding and controlling a new company that might be profitable if the several
approaches or strategies are controlled and handled in an efficient way. It will provide high set of
opportunity for me to learn about the manner that how new company performs their functions at
the market place. Hence, be the owner of the company I should make several essential decisions
in respect to make certify that the company will be capable to meet the requirements of the
consumers and will also gain higher key of profit at the same situation. It is quite tough for me to
set up new business during COVID- 19 pandemic as because there are low terms of opportunities
and profit at the marketplace but the situation helps me to manage my role and responsibility in
the business in respect to figure out the higher amount of profit in the business of management.
CONCLUSION
From the above mentioned report it has been concluded that, business plan is an essential
documents that are utilised by the executives in the business to start a new company and deals
with a lot of strategies that are required in the company. In this above report there are a clarity of
discussion on the pharmaceutical industry in which funds are getting raised by administrative
support and various sources of finance. The marketing approaches and strategies like targeting
market and product mix might be presented by the promotional managers in respect to advertise
their goods and facilities. It also deals to influence consumers as per to their goods and brand that
might have to analyse the market situation first and present in an efficient manner to offer them
higher section of goods by which they deal with consumer and get influence as towards their
company full stop if business were not offers such kind of section then there will be possibilities
that the consumer will shift their interest to other brand and there might be loss in company at the
marketplace as effectively and efficiently.

REFERENCES
Books and Journals
Malladi, S.K., and et.al., 2021. Design of a highly thermotolerant, immunogenic SARS-CoV-2
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Sedita, S.R. and Blasi, S., 2021. Determinants and success factors of student entrepreneurship:
evidence from the University of Padova. Piccola Impresa/Small Business, (1).
Jarrar, A., 2021. Entrepreneurship in Jordan: the Eco-system of the Social Entrepreneurship
Support Organizations (SESOs).
Anorovich, K.C., Inoyatovna, Q.M. and Khaydaralievna, H.K., 2021, April. THEORETICAL
FOUNDATIONS OF SMALL BUSINESS AND PRIVATE ENTREPRENEURSHIP
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Jarjoura, J.M., 2021. Immigrant Entrepreneurship and Job Creation in the United States: A
Historical Analysis and Future Projection Model.
Kumar, S.V., 2021. A Study on Comparison of Male and Female Entrepreneurship Qualities.
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Autio, M., 2021. Light entrepreneurship: Why do some entrepreneurs choose not to establish a
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Chakravarti, S., 2021. Ascertaining the Interest of Women to Drive Innovation Through
Entrepreneurship Post-Pandemic: A Research Study. In Handbook of Research on
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pp.27-50.
Cyron, T., 2021. Using digital methods for the study of entrepreneurship-as-practice.
Selvan, S.C.B. and Andrew, S.A., 2021. College Students Perception towards Entrepreneurship
During the Pandemic in Madurai City.
Zhao, J., 2021, April. Analysis on the Role of College Communist Youth League in Promoting
Innovation and Entrepreneurship among Young People in Small Towns. In 2021 2nd
Asia-Pacific Conference on Image Processing, Electronics and Computers (pp. 600-
603).
Sobhan, N., Hassan, A. and Nziku, D., 2021, April. Determinants of female entrepreneurship in
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examining cases, redefining boundaries.
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and Entrepreneurship Seminars To Student’s Entrepreneurship Interest Of Study
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Sofi, Z.A. and Qureshi, N.Z., 2021. The Mediation Role of Micro-entrepreneurship in the
Relationship between Microfinance and Poverty Alleviation.

KOYUNCUOGLU, D.B. and TEKİN, M., 2021. Investigation of the Moderator Role of
University Conditions Under the Effect of Personality Traits on Entrepreneurship
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Appendices
Cost structure: The cost structure for Sanitizer Company for first year is as follows:
Particulars Amount
Fixed cost
Rent (Per annum) 20000
Salaries 15000
Variable cost
Market research 9000
Advertisement, marketing and promotions 8000
Cost of material for equipments 13000
Electricity 7000
Utilities 3000
Total cost 75000
Revenue streams:
Particulars Amount
Sales through social media 40000
Revenues from website 25000
Income from wholesaler 30000
Total sales 95000
Break even analysis:
Formula = Fixed cost / contribution per unit
= Total fixed cost for first year is 35000

Contribution per unit = Sales – variable cost / total selling units
= 95000 – 40000 / 20000
= 2.75
BEP = 95000 / 2.75
= 34545
Cash flow analysis: The cash flow analysis for first year is as follows:
Particulars Amount
Opening cash balance Nil
Cash receipts from sales 95000
Total 95000
Cash payments:
Rent (Per annum) 20000
Salaries 15000
Market research 9000
Advertisement, marketing and promotions 8000
Cost of material for equipments 13000
Electricity 7000
Utilities 3000
Total B 75000
Closing balance (Total A - B) 20000