Entrepreneurship and Organic Beauty Products: A Feasibility Study

This presentation outlines the motivation for choosing the business, the process of generating the business idea, feasibility studies conducted, details of the product to be offered, potential market opportunities, attractiveness of the industry, and the vision of the business.

Enterprise and Entrepreneurship

TABLE OF CONTENT
 INTRODUCTION
 MAIN BODY
 Motivation for choice of business
 Process of generating business idea
 Feasibility studies conducted
 Details of product to be offered
 Potential market opportunities
 Attractiveness of industry
 Vision of the business
 CONCLUSION
 REFERENCES

INTRODUCTION
 The entrepreneur is the individual who used to make its own business and bears the risks by his own and also enjoys the
profits individually.
 This process of creating and making the new business is known as entrepreneurship. The entrepreneur is basically the
innovator who used to bring new ideas in the market.
 This presentation will outline the motivation in order to choose the business, process of this new idea, feasibility study
conducted in order to make this idea.
 Further this presentation will describe about the derails of new product and attractiveness of the industry and the vision of
the business.

MOTIVATION FOR CHOICE OF
BUSINESS
 Business idea refers to the concept that can be used in order to have the financial gain that has focused on the product or services that can be given
by offering money (Achinas, and et.al., 2019).
 The business idea that an entrepreneur can have in order to create new business is selling of organic beauty products.
 The name of the new business is Supreme Sparkle.
 By using the products of this brand the people will be having the smooth and shiny face.

PROCESS OF GENERATING BUSINESS
IDEA
 The focusing on the internet research and having surveys this business idea has been generated.
 I have done the lot of research in order to start this new business on the internet (Cheng, Qi and Liu, 2018).
 I have searched about the organic products that the other companies used to make and the target market of the products.
 By having research on the internet it helps to understand about the market share of this organic beauty products.

FEASIBILITY STUDIES CONDUCTED
 The new business is very viable as the cosmetics products are always having huge demands in the market and the business is
financially viable as well (Doern, Williams and Vorley, 2019).
 This new business the organic and cosmetic products will help the company to earn good profitability in the markets of UK.
 The business is very worth- full as it will make the organization to grow on the international level by selling their products online as it
shows the increasing flows of the cash .
Segmentation, targeting and positioning
Approach Description
Segmentation Age group of 20 to 50 years
Targeting Women and girls
Positioning Sparkle on the face

BUDGET
Particulars
Janua
ry
Febru
ary
Marc
h April May June July
Augus
t
Septem
ber
Octob
er
Novem
ber
Decem
ber
Cash inflows
Opening cash inflow 4650 8640
14288.
1
20070.
71
25989.
23
32045.
03
38239.
44
44573.
78
51049.3
3
57667.
33 64429
71335.4
9
Sales revenue 11500 11730
11964.
6 12204 12448 12697
12950.
87
13209.
89 13474 13744 14018 14299
Other income 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500
Total cash inflows 18650 22870
28752.
7
34774.
61
40937.
2
47241.
96
53690.
31
60283.
67
67023.4
1
73910.
9
80947.4
3
88134.2
9
Cash outflows
Material 3250 1759.5
1794.6
9
1830.5
84
1867.1
95
1904.5
39
1942.6
3
1981.4
83
2021.11
2
2061.5
35
2102.76
5
2144.82
1
Labour 2150 2150 2150 2150 2150 2150 2150 2150 2150 2150 2150 2150
Other expenses 1560 1622.4 1687 1755 1825 1898
1973.8
98 2053 2135 2220 2309 2402
Administration expenses 3050 3050 3050 3050 3050 3050 3050 3050 3050 3050 3050 3050
Total cash outflows 10010 8581.9
8681.9
86
8785.3
72
8892.1
75
9002.5
18
9116.5
28
9234.3
36 9356.08
9481.9
01
9611.94
6
9746.36
9
Cash deficit / surplus or closing
cash balance 8640
14288.
1 20071 25989 32045 38239
44573.
78 51049 57667 64429 71335 78388

DETAILS OF PRODUCT TO BE
OFFERED
 The new organization is the beauty and cosmetic company which used to sell the variety of beauty products.
 The cited organization used to sell the organic products which includes cream, shampoo, face wash, foundation, lipsticks, foundation
powder, etc.
 These all products are made by using the natural ingredients which includes onion, charcoals, bamboos, honey, rose, jasmine, etc.

POTENTIAL MARKET
OPPORTUNITIES
PESTLE analysis Marketing mix
USP: Absence of the harmful toxins and the
chemicals in the products.
Factors Description
Political Political guideline related
to manufacturing or
selling.
Economic There must be reasonable
and economic prices of
products.
Social May affect profitability
as people used to switch.
Technological By using new and
innovative technology
can earn profits.
Elements Description
Product Organic shampoo, cream,
face wash.
Price Reasonable prices
Place Online and offline both.
Promotion Advertisements on online
sites.

ATTRACTIVENESS OF INDUSTRY
In order to assess the attractiveness of the industry the Porter's five forces is described:
Threats of new entrants: High Bargaining power of suppliers:
low
Bargaining power of Customers:
High
Threats of substitutes: High Competitive Rivalry: High

VISION OF THE BUSINESS
 Vision includes the qualities of the product that distinguish it from the other products and helps the organization to have
focus on the long- term goals (Nandonde, 2019).
 The vision of the Supreme Sparkle is to merge the idea of the natural and organic products by using the pharmaceutical.
 As the clear skin care is the most and simple thing that every customer must look for.

CONCLUSION
 From the above presentation it has evaluated about the motivation in order to choose the business, process of this new idea,
feasibility study conducted in order to make this idea.
 Further this presentation has described about the details of new product and the potential market.
 At last this presentation has described about the attractiveness of the industry by using the porters five forces and the vision of the
business.

REFERENCES
Achinas, S. and et.al., 2019. A PESTLE analysis of biofuels energy industry in Europe. Sustainability. 11(21). p.5981.
Cheng, D., Qi, H. and Liu, Z., 2018. From STP to game-based control. Science China Information Sciences. 61(1). pp.1-19.
Doern, R., Williams, N. and Vorley, T., 2019. Special issue on entrepreneurship and crises: business as usual? An introduction and review of the
literature. Entrepreneurship & Regional Development. 31(5-6). pp.400-412.
Kraus, S., Breier, M. and Dasí-Rodríguez, S., 2020. The art of crafting a systematic literature review in entrepreneurship research. International
Entrepreneurship and Management Journal. 16(3). pp.1023-1042.
Mugo, P., 2020. Porter’s five forces influence on competitive advantage in telecommunication industry in Kenya. European Journal of Business and
Strategic Management. 5(2). pp.30-49.
Nandonde, F. A., 2019. A PESTLE analysis of international retailing in the East African Community. Global Business and Organizational
Excellence. 38(4). pp.54-61.
Olanrewaju, A. S. T. and et.al., 2020. Social media and entrepreneurship research: A literature review. International Journal of Information
Management. 50. pp.90-110.
Putri, A. F. and Fadilla, S. V., 2021. The Influence of Cosmetic Products Developments to The Beauty and Cosmetics Industry in
Indonesia. Nusantara Journal of Current Economics and Business Ventures. 1(1). pp.12-21.