Entrepreneurship: Lessons from The Fruit Box Founder

Running Head: ENTREPRENEURSHIP
ENTREPRENEURSHIP
Name of the Student
Name of the University
Author Note

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Executive summary
This report contains what I learned about entrepreneurship after interviewing a famous
entrepreneur is Australia. A basic idea of entrepreneurship is learnt through his along with the
struggle that accompanies such business decisions. The various risks and issues of business
are explored along with the background of the company. The growth is traced along with the
mistakes that might have happened in the beginning. This is an in-depth analysis of what my
understanding of entrepreneurship is after having conducted the interview.

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Table of Contents
Introduction................................................................................................................................3
About The Fruit Box..................................................................................................................3
About the entrepreneur...............................................................................................................4
The journey................................................................................................................................5
The operations of the company..................................................................................................6
The business plans and results...................................................................................................6
Responsibility of the owner.......................................................................................................8
Recommendation for new entrepreneurs.................................................................................10
Conclusion................................................................................................................................10
References................................................................................................................................12
Appendices...............................................................................................................................13
Introduction
This is the era of startups and entrepreneurs. People nowadays want innovation and
businesses that exposed them to new products and new opportunities which come together to

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form a different experience altogether. In this era were young scientific minds work together
to come up with ideas that can change the world, the small scale or medium scale businesses
are a gift as they focus on the possibilities of the future and products and services that make
life much easier than before. Entrepreneurship is a vast process that makes people design
launch and run a new kind of business which brings to the forefront a new product or service
backed will help people in some way or the other. This entrepreneur was have the capacity to
take risks and fund the business all the while studying the market and understanding the taste
of the consumers to manipulate their products in a way that they sell (Wennekers & Thurik
1999). Entrepreneurship is never an easy task as countless businesses have shut down
because of improper planning and management for a lack of demand for their products. This
can happen due to bad planning when it comes to marketing or products that are not as useful
as one would imagine. Choose this assignment I will be shedding light on an interview I
conducted with Mr Martin Halpen, the founder of The Fruit Box.
About The Fruit Box
The food box sources fruits and dairy products from various produces if it was
possible to reach them. This supports local farmers and is a big advocate of seasonal fresh
fruit from the farm that helps them form what is called a sustainable method of farming and
local agriculture in Australia (The FruitBox Group | Office Fruit & Milk Delivery Australia
Wide 2019). Then they take this fruit and they deliver to workplaces across Australia as they
are in high demand from offices where people are looking for healthy alternatives than
restaurant cooked and delivered food.
This startup came into existence because of this generation's need for healthy lifestyle
for which they switch to fruits, juices and dairy products like yogurt and milk for snacks and