Traits of a Successful Entrepreneur: Interview with Philip Green

Entrepreneurship

Contents
Contents...........................................................................................................................................2
Introduction......................................................................................................................................3
About the entrepreneur...........................................................................................................3
Interview with entrepreneur...................................................................................................4
Ethics to be considered...........................................................................................................5
Analysis of the Data...............................................................................................................5
Relation of the content to the theory......................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

Introduction
Entrepreneurship is related with the activity of setting up a business and taking the
responsibility of all the risks and rewards associated with it in the hope of earning profits by
offering the customers with goods and services that create value for them (Kuratko, 2016). A
successful entrepreneur is the person who is capable of taking risks and analysing the changing
market situations which help in dealing effectively with the changing needs and wants of
customers. Innovation plays an important role in making an entrepreneur successful in market
and in gaining a competitive advantage as it can help in improving customer satisfaction so that
more customers can be attracted and sales of company can increase. In this report Philip Green is
considered as who is the CEO of Arcadia Group which is a British conglomerate which owns
various retail companies. In this report the characteristics and traits of Philip Green will be
discussed based on an interview so that the way in which he has been able to become a
successful entrepreneur can be analysed.
About the entrepreneur
Philip Green was born in the year 1952 and is a well known British billionaire and
chairman of Arcadia Group which is a conglomerate of various retail businesses like Dorothy,
Perkins, Topshop, Evans etc. Green is a self made man as his father expired when he was twelve
after which he inherited the family business. Green worked as a shoe importer after quitting his
boarding at the age of 15 and at the age of 21 Green established his first business where he
imported jeans from Far East to sell them to London retailers. The ability of Green to work in
international trade market helped him in making contacts with various entrepreneurs and in
establishing various ventures which helped him in dealing with retailers so that jeans were
imported from other countries and sold in London market. With the early success of Green he
was able to purchase a variety of retail brands of clothing which helped him in later merging
them under the conglomerate name of Arcadia Group. Thus the innovative thinking of Green and
his extrovert nature helped him in establishing a successful business empire. Also he had the
capability of understanding the needs and demand of market so that customers can be provided
with the products that helped him in expanding his business (Hamm and Firmin, 2016).