Entrepreneurship Presentation: Hollyhocks Floating Restaurant

This presentation discusses the motivation, process, feasibility studies, product/service details, potential market opportunities, attractiveness of the industry, and vision for Hollyhocks Floating Restaurant.

BM564 Enterprise and
Entrepreneurship
Submission deadline for PR1:

Module Title and code
Name of business
Name and student ID

Introduction
What will you discuss in this presentation:
1. Motivation for choice of business
2. The process you went through to
generate this business idea
3. Feasibility studies conducted
4. Details of the product/service to be
offered
5. Potential market opportunities
6. Attractiveness of industry
7. Vision for the business

Introduction
Business plan is a written documents that explain in
brief that how an enterprise basically a start up,
explains its main aim and how it will implemented
in order to attain a industry goals. It is written outline
and future vision of the investors with the view of
investors, operational team , and many other
departmental sectors. It is used to attract funders
earlier a company is about to launch in market place.

Motivation for choice of business
• Entrepreneurship is the making of new business venture by
an individuals who comes up with a creative idea, organizes
resources and sets up outlets.
• Person become boss or director for various motives that
considers producing income, a sight for transforming
people lives, liberty and a meaning of execution.
• The director enjoys a great sense of attainment by reaching
their objectives and are further motivated to set a new
aims and missions.
• This supports member to take risk of setting up business
and conduct it in an effective manner.

The process you
went through to
generate this
business idea
While starting a business the person requires to set some
strategy and plans that an outline and structure that gives
visualisation to the enterprise. Here are some steps of
producing business.
• Focus group -
• Brainstorming
• Problem inventory analysis -

Feasibility
studies
conducted
It is an analysis that considers all of a task
relevant components considering economic,
technical, legal. It can assist project manager
determine the risk and return a plan of action,
several steps and best practices must be
included earlier moving forward.
STP Analysis -
• Segmentation
• Targeting
• Positioning

Details of the
product/service
to be offered?
Hollyhocks floating restaurant, will serve huge
variety of the food items like Italian, sea food
and many others kinds of foods and starters. It
will also offers the services with complementary
desert or speciality of the place. They will offer
different kinds of foods and services with other
innovative way of serving food.

Potential market opportunities
It provides new opportunities to company so that they can promote and sold their goods. It assist
in determining such areas that gives chance to new business venture to conduct their industry
impact fully.
Pestle Analysis -
It is framework which is helpful in analysing the external factors that impact on the business.
• Political
• Economic
• Social
• Technological
• Legal
• Environmental

Potential market
opportunities
Marketing mix -
It is the marketing principle that is
used to analyse the market place as well as it
helps in understanding the marketing
condition.
• Product
• Price
• Place
• Promotion

Attractiveness of
the industry
Porters five forces is helpful to analyse attractiveness of the
company hollyhocks floating restaurant can practice this by
have unique location, flourishing food and many others.
• Threats of new entry
• Bargaining power of buyers
• Bargaining power of supplier
• Substitute goods
• Competitive challengers

Vision for your business
Hollyhocks floating restaurant, is to give an impressive customer service and also gives a good learnings
with the improved quality services. The respective business motivates innovation quality details so that
they can complete their goals. They operate impact fully with the reason to influence the customer so
that they can revisit again. This business gives a clean and safe surrounding that deliver to its guest with
a delightful and tasty food.

Summary
It is concluded from this presentation that the business is always initiated through a motivation which an
entrepreneur gets from its idea. There are different ways in which the feasibility of business is taken into
consideration which includes internet research, brainstorming and many others. The industry attractiveness
is calculated through Porter’s five forces which has low, high or moderate power. The marketing mix helps
in measuring market attractiveness.

Reference list
• Dey, P. and Steyaert, C. eds., 2018. Social entrepreneurship: An
affirmative critique. Edward Elgar Publishing.
• Girija, S., 2019. Political economy of media entrepreneurship:
Commercialization and Commodification in a digital news
media enterprise.
• JSanguino, R., Barroso, A. and Gochhait, S., 2018.
Entrepreneurship in family firms in developed and developing
countries. In Entrepreneurship and Structural Change in
Dynamic Territories (pp. 91-108). Springer, Cham.