Entrepreneurship Research Paper: Richard Branson and David Rohrsheim

a. Entrepreneurship Research Paper
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Abstract—
The business environment changes rapidly which forces the
entrepreneurs to apply new and innovative ideas for managing their
business. The entrepreneurs are responsible for the management of
all the processes of the organization. They use their skills and
knowledge for supporting the growth of the organization. Richard
Branson, the founder of Virgin Group and David Rohrsheim,
general manager of Uber Australia has been able to manage their
business in an appropriate manner. They are being considered as an
inspirational entrepreneurs and leaders who have survived in this
competitive business environment.
Keywords— Entrepreneur, IT technology, leader, business
I. INTRODUCTION
The entrepreneurship is one of the most valuable qualities
present in the individuals that help them in initiating a new
business venture with innovative ideas. The entrepreneurs
have the courage to take the risks of carrying out new
business ventures. The common traits of the business
entrepreneurs are a passion for work, self-belief, hard work,
product and market knowledge, effective planning skills etc.
The engineer's entrepreneurship is most common
entrepreneurship phenomena across the globe as the
engineers mostly use their skills and knowledge in
establishing their own business. There are many success
stories of Australian entrepreneurs, who influenced the
people with their innovative ideas and success stories [1].
For instance, one is the very successful entrepreneurs
Richard Branson, the founder of the most successful Virgin
Group and the other is David Rohrsheim, who is general
manager of Uber Australia. The research work sheds light on
these two entrepreneurs to understand the importance of
entrepreneurship, the common traits of the entrepreneurs and
the process by which these two entrepreneurs accomplish
this type’s phenomenal success in their life.
II. LITERATURE REVIEW
A. Common Traits and the Skills of the Entrepreneur
The common traits and the skills of the Richard Branson
are provided in the following points:-
 The ability to think differently is showing that
initiation of the leadership quality of the leader. It is
the leadership which is enabling the entrepreneur
Richard Branson to categorize the leadership style.
The identified leadership styles are depicted to be
collaborative and democratic.
 The experiences and the differentiation of the great
success of the entrepreneur Richard Branson are
dependent on the philosophy and approach.
 The establishment of the positive company culture
is representing the development of the senior levels
which are consisting of the soft skills [2].
 Making appropriate decisions are dependent on
engaging the employees which will enable the
entrepreneur to carry out the business decision-
making processes.
The common skills of Richard Branson in Australia are
that the innovative ideas are reflected in the expansion of the
business processes. The innovations are surrounding the
technological innovations which are reflecting the needs of
the British Airways as well as it is reflecting the financial
losses that are present in various brands [3]. Richard Branson
does not believe in the comfort zone as well as it literally
focuses on the expansion of the business processes by
making the improvement in the organizational processes.
The company is found to be gaining financial losses with the
drastic implementation of the technological innovations.
The characteristic skills of the David Rohrsheim are
indicating the soft and the hard diplomacy which is
establishing the grassroots of the PR campaigns for Uber.
The core skills are lobbying with the politicians and the
staring down with anger as identified in the Taxi Industry of
Australia. The leadership skills are reflected in the David
Rohrsheim but are depicted to be reflective of the character
traits in a negative way [4]. The traits found are depicted to
be illustrating the transformation of the industry with
executing the innovative technologies in the transformation
processes.
B. Justification of the research on chosen Literature
The Richard Branson though is capable enough to use the
intellect and the smartness in life but is found to be providing
the various changes in the beliefs as it is found to be carried
out in the organization. Branson is found to be gaining great
changes in the characteristic features which are impacting the
changes in the processes. The focus on making the
improvement in the objectives will enable the organization to
create a focus on making the improvement of the changes in
the options present in front of the Branson [5]. Apart from
this, the Richard Branson is depicted to be a down to earth
person who is involved in carrying out the activities with
including the innovative ideas in the processes. The changes
in the illumination process are depicted to be leading to the
development of the skills as well as the changes in the ideas
will enable to focus on making the improvement in the
objectives. The small nap characteristics of Richard are
resulting in a good manner which is helping him to overcome
the lethargic activities in an appropriate way. The
undertakings of small naps are leading to the development of
the evidence by which the appropriate identification of the
innovative ideas can be easily made. The changes in the
processes will enable to focus on making the improvement of
the characteristic features as determined for the development
of the innovative ideas.
The short of stunning characteristics are depicted to be
reflecting the inappropriate characteristics features which are
being represented in the form of the trait. The changes in the
transformation of the authorities are depicted to be reflecting
the leadership style of the David Rohrsheim. Apart from this,
the Rohrsheim is involved in planning to launch the food
delivery services in the form of UberEats in the local markets
of Australia [6]. It is reflecting the characteristics of the
innovative technological characteristics of the entrepreneur
which is reflected in the common traits and the skills of the
entrepreneur.