Entrepreneurship: Opening a Cafe - There for You

Entrepreneurship

Executive summary
This plan focuses on opening a cafe with the proposed name as There for You. The cafe
will be located beside the river of themes as it is the most famous tourist place in London. The
main objective behind the development of this cafe is to identify and of towards achieving a
gross profit from the competitive market. This project report is presenting the aim of the
proposed Cafe and the possible efforts which can be developed by the cafeteria in the workplace.
The customers can have an opportunity to socialize with others in a very relaxing and
comfortable environment as due to covid-19 everyone is wanted to go out and enjoy there life.
The essay report is being discussed about the detail of business with respect to its location and
analysis of market. The product and services which are offered by the owner and a competitive
analysis with respect to their operational plan so that the company can easily determine their risk
which are present in the market and develop a strategy in order to overcome with the threads.
There are several sales and marketing strategy which can be adopted by the organisation in order
to raise their sales. Funding planning and managing a team is also discussed in the report.

Contents
Executive summary.....................................................................................................................................2
Introduction.................................................................................................................................................4
Main body...................................................................................................................................................4
Conclusion.................................................................................................................................................10
References.................................................................................................................................................11

Introduction
Entrepreneurship is described as the process of Designing, launching and running a new
business into the competitive market. The essay report is being discussed about a business plan
with respect to a development of a cafeteria which is named as there for you. This assignment is
discussed about the various business details which includes the location and analysis of the
market and its competitors (Addis and Holbrook, 2019). The description of goods and services
which are offered by the organisation and the unique selling proposition and the analysis of
competitors is also mentioned in this essay report. The operational plan and the risk and
contingency plan are also discussed so that the company can easily overcome with the threats
faced by them in future competitive market. The marketing mix helps the organisation to
promote their products and services. There are several sources of funds which can be e adopted
by the organisation in order to manage their day to day activities and lastly various management
styles is also discussed which helps the organisation in order to manage their team so that they
can work together in order to achieve their ultimate code.
Main body
There for You Cafe which is dealing services of cafeteria which can be established just
beside the river things near the London Eye. As it is the most famous place as it is considered as
a tourist place and the people used to visit us in order to relieve themselves from the stress of
their daily life and also to socialize with their friends and families. The main objective of
developing search business so that the customers can relieve their stress which is because of thus
pandemic situation due to Covid-19 (Ahsan, 2020). The main aim behind the development of this
is to provide a healthy and positive environment for their customers so that they can enjoy their
coffee at there for you. The main aim strive towards opting the best possible efforts in order to
develop the cafeteria so that the customers can have an opportunity to socialize with their friends
and families in a very relaxing and comfortable environment.
Porter's five forces is a valuable tool which can be adopted by the organisation in order to
understand the dynamics situations in other industry. The application of the five forces factors is
discussed. The first factor is threat of new entrants as it means the setting up of a new restaurant