Entrepreneurship: Opening a Cafe - There for You

This plan focuses on opening a cafe with the proposed name as There for You. The cafe will be located beside the river of themes as it is the most famous tourist place in London. The main objective behind the development of this cafe is to identify and of towards achieving a gross profit from the competitive market.

Entrepreneurship

Executive summary
This plan focuses on opening a cafe with the proposed name as There for You. The cafe
will be located beside the river of themes as it is the most famous tourist place in London. The
main objective behind the development of this cafe is to identify and of towards achieving a
gross profit from the competitive market. This project report is presenting the aim of the
proposed Cafe and the possible efforts which can be developed by the cafeteria in the workplace.
The customers can have an opportunity to socialize with others in a very relaxing and
comfortable environment as due to covid-19 everyone is wanted to go out and enjoy there life.
The essay report is being discussed about the detail of business with respect to its location and
analysis of market. The product and services which are offered by the owner and a competitive
analysis with respect to their operational plan so that the company can easily determine their risk
which are present in the market and develop a strategy in order to overcome with the threads.
There are several sales and marketing strategy which can be adopted by the organisation in order
to raise their sales. Funding planning and managing a team is also discussed in the report.

Contents
Executive summary.................................................................................................... 2
Introduction................................................................................................................ 4
Main body................................................................................................................... 4
Conclusion................................................................................................................... 10
References................................................................................................................... 11

Introduction
Entrepreneurship is described as the process of Designing, launching and running a new
business into the competitive market. The essay report is being discussed about a business plan
with respect to a development of a cafeteria which is named as there for you. This assignment is
discussed about the various business details which includes the location and analysis of the
market and its competitors (Addis and Holbrook, 2019). The description of goods and services
which are offered by the organisation and the unique selling proposition and the analysis of
competitors is also mentioned in this essay report. The operational plan and the risk and
contingency plan are also discussed so that the company can easily overcome with the threats
faced by them in future competitive market. The marketing mix helps the organisation to
promote their products and services. There are several sources of funds which can be e adopted
by the organisation in order to manage their day to day activities and lastly various management
styles is also discussed which helps the organisation in order to manage their team so that they
can work together in order to achieve their ultimate code.
Main body
There for You Cafe which is dealing services of cafeteria which can be established just
beside the river things near the London Eye. As it is the most famous place as it is considered as
a tourist place and the people used to visit us in order to relieve themselves from the stress of
their daily life and also to socialize with their friends and families. The main objective of
developing search business so that the customers can relieve their stress which is because of thus
pandemic situation due to Covid-19 (Ahsan, 2020). The main aim behind the development of this
is to provide a healthy and positive environment for their customers so that they can enjoy their
coffee at there for you. The main aim strive towards opting the best possible efforts in order to
develop the cafeteria so that the customers can have an opportunity to socialize with their friends
and families in a very relaxing and comfortable environment.
Porter's five forces is a valuable tool which can be adopted by the organisation in order to
understand the dynamics situations in other industry. The application of the five forces factors is
discussed. The first factor is threat of new entrants as it means the setting up of a new restaurant

requires moderate level of investment so that it will be easy for them to enter into the
competitive market (Anicama, 2018). It is the organisation can have a bulk purchase and getting
discounted prices so that it will be difficult for the new players to enter into the industry. The
another factor is refers is the bargaining power of the customers which mean the side the new
entrants the bargaining powers of the buyer is another important factor which must be considered
by every organisation. As it can be also says that the buyer holds the power to influence the
pricing decisions of the chosen organisation as it also affects the buyer’s choice and switching
behavior from one product to another. So it is important for every organisation to change their
prices with respect to the items offered by them and the quality of their offered product is also so
plays an important role. Another factor is referred as the bargaining power of the suppliers which
includes all those companies was providing raw material to the café (Belik and et. al., 2019). The
number of suppliers in the same industry helps the organisation in order to determine the
influence of suppliers which can be have on making a decision with respect to the Purchase of
the raw material. Highest number of suppliers of similar raw ingredients and the supplier have
lower power as compared to regions both have and positive and negative impact on the
organisation. This resulted in the weekend negotiation position with large scale of organisation
which places of bulk orders to them. Threat of substitute products is most important factor
among the porter's five forces as it means it is easy for the customers to make a choice while
switching from one Cafe to another. It resulted in the shifting of their customers with their
loyalty from one brand to another Cafe. It is important for the organisation to maintain their
quality of product so that the customers should not switch from one restaurant to another
(Boháčová, 2019). It can be also says that it is important for the organisation to satisfy the
requirements and designers of their targeted audience. The last factor of porter's five forces is
discussed as competition analysis as the higher the number of competitors present in the
competitive market then it will be difficult for the organisation to maintain a flow of their profit
and support the business towards the growth. Moreover the high threat of rivalry which also
makes it hard to maintain high profitability for smaller restaurants.
There for you Cafe with many focusing on providing the customers with privileges
having the best with respect to their taste and quality. For this it is important for The Chosen
organisation to maintain a high quality of goods and services and use proper preparation
guidelines so that they can provide the best privileges to their targeted customers. This also helps

the organisation to develop their marketing strategy as it is used to bring about a increase with
respect to their sales of their products that will be served in there cafeteria (Brito, 2020). The
company is also providing the best products with respect to the healthy drinks due to covid-19
the customers also wanted the healthy trains so that they can develop their immune system. The
organisation has developed menu card in such a manner so that when the customers will open it
they will first struck down on the breakfast branch that the cafeteria will be serving to them as it
includes the breakfast pizza and coke or salad yoghurt cup and milk bread twist. The
infrastructure of the cafe will also develop in such a manner which is used by the chosen
Organisation in order to attract the targeted audience so that it will be easy for them to increase
their sales.
Unique selling proposition means the unique benefits which can be exhibited by the
company with context to offer products and services so that the brand can enables them and
stand out of the pool of competitors. It helps the organisation to develop their positive brand
image in to the competitive market while offering a unique product so that they can satisfy the
requirements and designers of their targeted audience (Civera, De Colle and Casalegno, 2019). It
must be strong enough in order to attract the new and potential customers which are beneficial
for the organisation in order to increase their sale of their products and services. The organisation
has developed a unique manner of delivering their product with the help of robots and other
gadgets which includes automated toys car and other vehicles. It is important for every
organisation to analyse the market and its present competitors so that it will be easy for them to
develop a battery strategies in order to defeat the competitors. For this it is important for every
organisation to have a worm about the power of the competitors was possessed by them. First
they have to determine and find out the competitors and their key to success which helps the
organisation to find out the opportunities which are present in the competitive market. It is
important for the there for you Cafe to analyse the unique selling point so that they can develop
their own business strategy in a stronger manner than the competitors. This process helps the
Chosen organisation to detect the areas which are acquired by them to improve and develop
innovative idea with respect to developing their strategies of business (Farinha, Ferreira and
Nunes, 2018). This also helps them to determine the demands of the targeted customers so that
they can provide better and innovative services and products to them. For this the company also
provides various discounts and offers in order to attract the customers so that they can easily

increase their sale. It is important for every organisation to determine their strategies in such a
manner so that they can satisfy the customers into a unique manner as they are not required to
always think about the competitors and their products. The company can also professionally
manage and monitors their activities and provide a better services to their customers.
Operational plan helps The Chosen Organisation in order to analyse the various manners
which can be adopted by them in order to analyse and execute their day to day activities. This
helps the companies to achieve their ultimate goals with the help of adopting appropriate
strategies (Guzman and Stern, 2020). It is also useful in order to determine our team or
departments which can be work together as contributing to reach and achieve the ultimate goals
of the organisation into an effective manner. The operational plan also used in order to determine
the outline of their daily task which is required by the organisation in order to run their business
into and better manner so that they can increase their market share. There for you Cafe is also
using the operational plan in order to analyse various activities which can be done by the
organisation so that each manager and each employee is aware about the specific applications as
well as how they have to work within the organisation. This plan is also discussed about the
specific period of time in which the employees are supposed to complete the task (Klusáková,
2019). It is used in order to mapping out the day to day tasks so that a clear pathway can be
determined. There are several steps which can be e adopted by the organisation in order to
develop a successful operational business plan so that it will be easy for them to focus on their
goals and choose the right way.
There are several risk which might be faced by the There for you Cafe. The insufficient
cash flow which can be underestimating the amount of time required by the restaurant in order to
establish itself so that they can on profits by offering their products is the single biggest mistake
that a new customer. For this every organisation is required to focused on operating their
business from months to even years two years for generating enough revenue so that they can
cover their cost of operations. If the chosen organisation has adopted in advocate marketing
strategies so that it will be difficult for the form to attract the targeted audience in order to
provide their goods and services to them (Robby, 2019). It is important for every organisation to
find out the various ways in order to manage their brand image and reputation as it is also helpful
for a longer period of time in order to ensure their success in future. It is important for every

Cafe to develop of fire safety measures us fire within the restaurant is never a minor issue so it is
important for every cafeteria to take several steps in order to prevent the fire and also ensure that
their staff and other employees must have an appropriate training so that they can break out the
Fire.
The marketing mix refers to the set of actions which can be adopted by the organisation
in order to promote and encourage the customers to avail their products and services from the
Marketplace. The model is dealing with 7Ps which are discussed as follows: the first P refers to a
price which is taken by the company in order to provide their goods and services to the targeted
audience. It is totally dependent upon the cost of the product and the profit margin of the
organization (Sakowski and et. al., 2020). The pricing strategy is also dependent upon the ability
of the customers in order to pay to avail the products. For this the company has to analyse the
pricing strategies which can be adopted by them so that the customers can differentiate and
enhance their requirements from the competitive market. Another factor is referred as a product
which means the actual items which are offered by the organisation. There for you is the cafe
who believes in delivering their bridges and other eatable items and soft drinks so that the
customers can enjoy their life while eating healthy things. Place refers to a point of sale in which
the companies providing their products and services (Santos, Neumeyer and Morris, 2019). It
includes both the online and offline platform. The change in organisations main objective is to
provide their goods and services to their targeted audience. Another P refers to the promotion
with means all those techniques which can be adopted by the organisation in order to encourage
the customers so that they can on the competitive advantage from the market. It is important for
every company to determine the promotional techniques with help them to promote their goods
and services. The Chosen organisation is using the digital marketing is strategy in order to
encourage the customers so that they can take competitive advantage this platform is also helpful
in order to take feedback from the customers with respect to the offered products and services.
Another P of marketing mix is referred as a people who mean the work force and the employees
who are working in order to achieve the common goal of the organisation. It is important for
every company to determine their employees with respect to the appropriate skills and
knowledge so that it will be easy for them to achieve and satisfy the job role. Process is the factor
of marketing mix which means the manner which is used by the organisation in order to achieve
their ultimate goals. Last factor of marketing mix is referred as physical evidence which means

the existence of the organisation as it was already discuss location. The physical existence of the
company helps in taking the competitive advantage from the market.
There are several sources of funds which helps the organisation to raise their capital. The
Chosen organisation can adopt the crowd funding source of funds as it is the practice of funding
the project by raising small amount of money from their large number of people. This is done
with the help of Internet Services as it is the alternative mode of finance and constructively
similar with the mail order subscription (Střasák, 2019). This helps the organisation to initiate
their project with the proposed Idea and require the funds so that it will be easy for the
organisation to innovate their Idea into physical reality.
There are several types of leadership styles which can be used by the organisation in
order to manage their day to day activities (ZIMONINA, 2018). Delegative leadership style can
be also used by the organisation as it helps the company to focus on deleting the initiatives
between the team members so that they can use their minds in order to complete the given task
which is also used in order to motivate them. This is the most successful strategy which can be
used by the companies so that they can give the responsibilities to their team members and prefer
them to engage in the activities of the project.

Conclusion
From the above report it can be concluded that it is important for every business
organisation to analyse the business plan so that they can easily determine various aspects of
business. The report is being discussed about the location which helps the company to provide
their goods and services. It is important for every organisation to analyse the competitive market
and the competitors with their present in the market so that they can analyse the unique system
which can be adopted by the chosen Organisation in order to defeat the comparators. The
operational plan is also determined by the companies with respect to their day to day action plan.
It is very important for every organisation to analyse the marketing strategies as in the above
essay the marketing mix has been discussed which can be used by the organisation in order to
develop their action plan. Crowd funding are the sources of funds are also discussed as well as
the delegative leadership style which helps the company to manage and motivate their team
members.

References
Books and Journals
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