Case Study: Entrepreneurship Skills and Strategies of Leila Janah

This report provides an in-depth analysis of Leila Janah's entrepreneurship skills and capabilities. It explores her journey as a social entrepreneur, highlighting her establishment of Samasource Impact Sourcing Inc. and LXMI. The report examines her business strategies, including her approach to employing marginalized communities in India, Kenya, and Uganda by providing them with jobs in the tech sector. It also discusses her leadership style and ability to adapt and learn from her experiences. The analysis covers her contributions to economic development and job creation, particularly in Africa and India, emphasizing her impact on providing opportunities for the world's poorest people. The report references her approach to business, highlighting her focus on providing jobs and empowering individuals through skill development and training. This work provides insights into her entrepreneurial journey and its impact on the world.

Running head: ENTREPRENEURSHIP SKILLS OF LEILA JANAH
ENTREPRENEURSHIP SKILLS OF LEILA JANAH
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Table of Contents
Entrepreneurship Skills and Capabilities...................................................................................2
References..................................................................................................................................3

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Entrepreneurship Skills and Capabilities
As a student of economics, Leila Janah believed that entrepreneurship skills does not
require the brilliance or the creative genius. Rather, as an entrepreneur one should stick to the
business even if there are failures and implement effective decisions to make the business
successful. She was a successful social entrepreneur and established her company of
Samasource Impact Sourcing Inc. to employ the poor people of India, Kenya and Uganda
(Nemkova, Demirel & Baines, 2019). While she was working for a firm in New York, she
came to know through one of her assignments that outsourcing business is a common
phenomenon for the poor Indians to earn a living. She took this idea to employ the people of
slums in Ghana and engaged them with easy tasks such as data entry. The same non-profit
organization of Samasource now employs people who can perform tasks necessary for
developing applications for artificial intelligence and incorporates a venture capital of $14.8
million, by serving their purpose for a social mission.
The businessperson took steps in employing women by noticing that the females of
Uganda use nuts to make Shea butter and moisturise their skin. She developed the idea to
manufacture beauty lotions under her own established company, LXMI. Leila helped the poor
Americans to set up their profiles on Internet, match their skills sets to the opportunities
available and thus apply for jobs in her organization (Melia, 2020). Leila was also not a
skilled leader. She was a brutal manager in the initial days. However, she realised that if she
hires in a slow process and incorporates skilled people who can make use of the training, her
business will emerge out successfully.

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References
Melia, E. (2020). African jobs in the digital era: Export options with a focus on online
labour (No. 3/2020). Discussion Paper.
Nemkova, E., Demirel, P., & Baines, L. (2019). In search of meaningful work on digital
freelancing platforms: the case of design professionals. New Technology, Work and
Employment, 34(3), 226-243.