This presentation by Desklib covers the characteristics, skills, traits, and background of successful entrepreneurs. It also discusses the importance of entrepreneurship and how it can be fostered or hindered by various factors such as national culture, education, and economic conditions. The OCEAN model is applied to reflect the mindset of entrepreneurs. The presentation is based on the Marshfield Bakery Limited, a small-business firm that manufactures quality biscuits, cookies, snack bars, and cakes in Chippenham, United Kingdom.