Entrepreneurship for Social and Market Impact

Entrepreneurship for
Social and Market
Impact

Table of Contents
INTRODUCTION .............................................................................................................................3
Factors in market which are identified as driver of the vial opportunity to a start up
development..................................................................................................................................3
Challenges in relation to the competitive trend faced by the entrepreneur...................................4
Value proposition of the products and services offered by the entrepreneur’s start-up................4
Identify customer target segment by analysing their profile briefly.............................................4
Segmentation.................................................................................................................................4
Recommend that how an entrepreneur can sustain the competitive advantage of their start-up.. 5
Recommend a value proposition in context to entrepreneur’s extended idea which can be
offered to potential customers when enhancing the market or social impact in future...............5
CONCLUSION .................................................................................................................................6
REFERENCES...................................................................................................................................7

INTRODUCTION
Entrepreneur is that innovator or creator who introduce something new to a company or
organisation. It can be new production method, new product, new source of any material, new
market and some other similar innovation. Entrepreneurship is an art of starting a new enterprise,
basically, it is a start up organisation that offer creative products, services and process. An
entrepreneur is that creator who design the new ideas and a business process as per the market
requirements and own passion (Adedeji and Olanipekun, 2022). The start-up organisation chosen
in this report is “Gate To Garnish” that offer wide range of the organic product made from the
fruit produces within Australia. Therefore, this report will be based on the the analysis of viable
opportunity to start-up development, value proposition for their product, target customers,
recommendations for sustaining the competitive advantage for the organisation and suggestion for
value proposition when enhancing the social/market impact in future.
Factors in market which are identified as driver of the vial opportunity to a start up development
 Technology- It is another key element for the stratus like Gate To Garnish as as it deliver
an intervention which is innovation with the modern information. in business, technology
is transforming all the aspect of a business. It enable the enterprise to make quicker, better
and smarter decision which respond quickly to the rapidly changing customer needs or
demand, manage risk and improve business performance. In relation to the Gate To
Garnish, technology help the respective enterprise in making money and producing the
solution when they are high in demand.
 Capital- As all business new the fund to grow. By by company's growth strategy.
Businesses determine a best and effective financial approach at every phase. it is key
driving factors of an new enterprise's establishment (Gate To Garnish) . Increase in the
capital investment is directly proportional to enhance ion profit that helping in procedure
of the capital formation (Wang, Hu and Xiong, , 2022).
 Customer- In new start-up customers are main driving factors of the viable or feasible
opportunity to an entrepreneur's start-up development (Barsoum and et. al., 2022). In
relation to Gate To Garnish, as it offering the product as per the customer's preferences or
requirement, hence, it make the organisation priority of the customers that lead a success
for them.