Entrepreneurship for Social and Market Impact

This report discusses entrepreneurship for social and market impact, using the example of Gate To Garnish, an organic food start-up. It covers factors driving start-up development, challenges faced by entrepreneurs, value proposition, target customers, and recommendations for sustaining competitive advantage.

Entrepreneurship for
Social and Market
Impact

Table of Contents
INTRODUCTION .............................................................................................................................3
Factors in market which are identified as driver of the vial opportunity to a start up
development..................................................................................................................................3
Challenges in relation to the competitive trend faced by the entrepreneur...................................4
Value proposition of the products and services offered by the entrepreneur’s start-up................4
Identify customer target segment by analysing their profile briefly.............................................4
Segmentation.................................................................................................................................4
Recommend that how an entrepreneur can sustain the competitive advantage of their start-up.. 5
Recommend a value proposition in context to entrepreneur’s extended idea which can be
offered to potential customers when enhancing the market or social impact in future...............5
CONCLUSION .................................................................................................................................6
REFERENCES...................................................................................................................................7

INTRODUCTION
Entrepreneur is that innovator or creator who introduce something new to a company or
organisation. It can be new production method, new product, new source of any material, new
market and some other similar innovation. Entrepreneurship is an art of starting a new enterprise,
basically, it is a start up organisation that offer creative products, services and process. An
entrepreneur is that creator who design the new ideas and a business process as per the market
requirements and own passion (Adedeji and Olanipekun, 2022). The start-up organisation chosen
in this report is “Gate To Garnish” that offer wide range of the organic product made from the
fruit produces within Australia. Therefore, this report will be based on the the analysis of viable
opportunity to start-up development, value proposition for their product, target customers,
recommendations for sustaining the competitive advantage for the organisation and suggestion for
value proposition when enhancing the social/market impact in future.
Factors in market which are identified as driver of the vial opportunity to a start up development
 Technology- It is another key element for the stratus like Gate To Garnish as as it deliver
an intervention which is innovation with the modern information. in business, technology
is transforming all the aspect of a business. It enable the enterprise to make quicker, better
and smarter decision which respond quickly to the rapidly changing customer needs or
demand, manage risk and improve business performance. In relation to the Gate To
Garnish, technology help the respective enterprise in making money and producing the
solution when they are high in demand.
 Capital- As all business new the fund to grow. By by company's growth strategy.
Businesses determine a best and effective financial approach at every phase. it is key
driving factors of an new enterprise's establishment (Gate To Garnish) . Increase in the
capital investment is directly proportional to enhance ion profit that helping in procedure
of the capital formation (Wang, Hu and Xiong, , 2022).
 Customer- In new start-up customers are main driving factors of the viable or feasible
opportunity to an entrepreneur's start-up development (Barsoum and et. al., 2022). In
relation to Gate To Garnish, as it offering the product as per the customer's preferences or
requirement, hence, it make the organisation priority of the customers that lead a success
for them.

Challenges in relation to the competitive trend faced by the entrepreneur
Whether it is direct or indirect, competition is faced by the business organisation. Every
the pioneers who are first in their respective field also have also face this reality which is only a
matter of time before the competitors appear such as larger organisation or start-up. In relation to
Gate To Garnish, its ha s also face various competitive challenges which are mentioned below:
 Pricing competition- In this, product of Gate To Garnish has to compete with the other
product and services within market only on aspect of the pricing (Gu, and Wang, 2022).
Way to overcome- In order to overcome from pricing competition, Gate To Garnish should offer
its product and services priced superior to its competitors.
 Quality competition- In this, customer purchase a product in consideration of the quality
level and companies compete with each other in market in determining their quality level
with the purpose to increase their profit.
Way to overcome- In this, Gate To Garnish has to maintain its product's quality as compared to
its other rivals in order to survive in market for long time period.
Value proposition of the products and services offered by the entrepreneur’s start-up
In business, value proposition is that value of an enterprise which promise to deliver to the
customers should they select to purchase their product. It is a part of the organisational overall
marketing strategy. In relation to Gate To Garnish, its Value proposition is all about what will
define its business and distinguish them, from its competitors. Gate To Garnish offer the organic
food items to customer according to their needs the company will take use of fresh pulp of fruits
as ingredient in its product making that will offer a unique and great taste. Thus, this practice of
the respective organisation help them to offer its customer a value proposition it its product.
Identify customer target segment by analysing their profile briefly
Segmentation
Gate To Garnish has segmented its customer based on the psychological basis as
customers lifestyle is changing towards their health and respective organisation is offering the
organic food product by considering about such customers.
Targeting
Gate To Garnish had targeted the health conscious people and families as around 82% of
families with their kids purchase the organic product. It is because parents note the reason such as

a better health and desire for avoiding any type of toxic and persistent pesticides and fertilizers
(Konstantinos and et. al., 2022).
Positioning
The positioning of Gate To Garnish is mainly based on certain attribute of its product
which is positive as it provide healthy and better tasting food item to its customer. It does not
include nay harmful flavour in its products.
Recommend that how an entrepreneur can sustain the competitive advantage of their start-up.
Building any start-up is a rewarding but vastly challenging endeavour and mostly founder
know that the start-up can easily fail, specially within an industry or sector as competitive as the
technology market. Therefore, in relation to the Gate To Garnish it should attract the customers in
order to gain competitive advantages. It can get the competitive benefit through various way,
which are mentioned below:
 Create a worth living culture- There is an emerging need to the start-up to better and
accurate define their working culture. In relation to Gate To Garnish, development of an
appreciative and wholesome culture can break or make its success. If respective company
will become able to develop an affirmative and inclusive environment, then best talent will
also want to work for its start up.
 Attract customers- By gaining the attention of a loyal customer base, Gate To Garnish
can get a competitive advantages as large customer base will increase its sale as well as
profitability (Kovid, Rana and Omrane, 2022). Respective company can earn interest of
the customer by offering good quality health food without any compromising with the
quality.
 Build the product that offer more than a rival- Gate To Garnish should build its product
will an edge over its competitors. Its should focus its efforts on offering potential customer
more value than its rivals offer. It help respective firm to gain more competitive
advantages.
Recommend a value proposition in context to entrepreneur’s extended idea which can be offered
to potential customers when enhancing the market or social impact in future
In relation to the value proposition, Gate To Garnish should shown that its products are
made form the grown food organically that contain Vitamin C, nutrients, phosphorous,
magnesium and many more (Vargas-Hernández, 2022). As Gate To Garnish is offering fruit's

product to its customer, therefore, company mainly should understand the needs or requirement of
its customers. After this they should identify all the benefits their product offer. Respective
company should take initiatives to make these benefit more valuable in order to enhance its value
proposition. Gate To Garnish should connect this value to its customer's problems and
differentiae themselves as preferred provider of this value. Social value proposition of the Gate
To Garnish should be defined in a simple way that describe benefits of which its product and
services offering has to its target customers. Value positioning of the respective company's
product should be capable to solve the customer's need and offer something new that other can
not. Their unique proposition must appear prominently on their landing page and within every
marketing campaign.
CONCLUSION
From the above report it is concluded that start-up is most promising way that solve critical
problem faced by the humanity because they can react must quickly to problems which arise and
can also innovate the solution more freely than the traditional corporation. There are various
elements which are identified the new organisations as a viable opportunity for their business
development. Every start- up should bring some value proposition to develop their business. They
need to segment their market based on their services. Therefore, it is recommended to the new
business that they should efforts in order to attain the competitive advantages by adding value
proposition in their products efficiently.

REFERENCES
Books and Journals
Adedeji, A.S. and Olanipekun, O.J., 2022. Social Entrepreneurship and COVID-19: Impact,
Challenges and Opportunities in Nigeria. In Entrepreneurship and Post-Pandemic
Future. Emerald Publishing Limited.
Barsoum, G. and et. al., 2022. Evaluating the Impact of Entrepreneurship Edutainment in Egypt:
An Experimental Approach. Economica, 89(353), pp.82-109.
Gu, W. and Wang, J., 2022. Research on index construction of sustainable entrepreneurship and its
impact on economic growth. Journal of Business Research, 142, pp.266-276.
Konstantinos, K. and et. al., 2022. Sustainable Entrepreneurship and Marketing Strategy:
Exploring the Consumer “Attitude–Behavioural Intention” Gap in the Sport Sponsorship
Context. In Entrepreneurial Innovation (pp. 53-61). Springer, Singapore.
Kovid, R.K., Rana, S. and Omrane, A., 2022. The Promise of Entrepreneurship and Innovation as
a Strategic Response to Global Turmoils. FIIB Business Review, 11(1), pp.7-10.
Vargas-Hernández, J.G., 2022. Changing the Dynamics of the Market of Fertilizers in Mexico: A
Comprehensive Sustainable Entrepreneurship Model for the Organic Fertilizer Business
During the Pandemic. In COVID-19 Pandemic Impact on New Economy Development
and Societal Change (pp. 22-42). IGI Global.
Wang, J., Hu, Y. and Xiong, J., 2022. The internet use, social networks, and entrepreneurship:
evidence from China. Technology Analysis & Strategic Management, pp.1-15.