This presentation explores the idea of entrepreneurship in sustainable fashion, its profitability, and investability. It covers the creativity process, value proposition canvas, customer profile, and business model canvas. The product is eco-friendly clothes and shoes made from recycled materials and cotton or silk produced without pesticides. The target customers are those who are aware of the harmful effects of traditional manufacturing of clothing and are searching for sustainable and eco-friendly fashion producers. The presentation also includes a follow-up hypothesis and research plan for testing the feasibility of the idea.