Entrepreneurship Tourism and Events Assignment

Added on - 21 Feb 2021

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Entrepreneurship Tourismand Events
EXECUTIVE SUMMARYThe development of mobile application and official website is being done in order toincrease the profits of the organisation as well to improve the services for the betterment of theircustomers. The assignment will make its focus on the development of Business Plan with thehelp of which the feasibility of the plan will be checked as such the financial feasibility and onmany more related concepts. It is done in order to make sure about successful accomplishment ofgoals and objectives of the organisation. The benefit of this plan will help Wanderer to makeincrement in their goals and objectives to also to make sure about successful expansion of thebusiness at global level.
Table of ContentsEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................1The business and purpose................................................................................................................1Product or service............................................................................................................................3Reach................................................................................................................................................4Markets & competitors....................................................................................................................4Sales and Marketing Plan.................................................................................................................8Organisational Strategies...............................................................................................................10Management plan:..........................................................................................................................10Operations Plan..............................................................................................................................11Financial feasibility and plan.........................................................................................................13Time scale, risks and key issues....................................................................................................15Work Breakdown Structure...........................................................................................................17Risks...............................................................................................................................................18CONCLUSION.............................................................................................................................19REFERENCES.............................................................................................................................20
INTRODUCTIONEntrepreneurship can be defined as a process that helps an individual in meeting all therequirements of target customers and on behalf of that entrepreneur charge a certain amount forthe particular product or a service which has been served. In other words, activity of setting up abusiness or businesses, taking on financial risks in the hope of profit stated procedure ofentrepreneurship. In present time, travel and tourism business is carrying a dynamic nature,which helps ample number of individuals to come up with various unique and creative vision-based ideas to conduct the business and to earn profit in a huge amount. In the same way, uniqueand creative idea which has been carried in this feasible report is to develop a professionalwebsite for targeted clients in Germany. Report is going to be enclosed with a feasible planentrepreneur who is looking forward to start up a new business within the travel and tourismindustry with the help of e-commerce approach considering both application and official websitefor the users.The business and purposeA business plan, is said to be one of a crucial element that can make or break the idea andvision of an entrepreneur who is looking forward to do start-up.Entrepreneur has basicallydecided to start a new business, present travel and tourism business named as Wanderer. Thisapplication and official website is carrying all the information in regards to different sites ofGermany, transportation information and it also offers its clients with both food andaccommodation as well (Ateljevic and Page, 2017). Along with this, Wanderer is going to tieup with ample number of hotels and restaurants where Wanderer will be offering clients withservices at their home as well.This could be understood example where executive of thisorganisation will be offering customers with local products and considered travelling packageslocals of Germany that are looking forward to to visit excited and exotic places there are full ofadventure and peace. On the other hand, company is going to carry 5 employees that areexperienced from which 4 will be permanent and temporary.Purpose of this study is to identify best approach for entrepreneur, in order to pull outfavourable outcomes and to carry forward the best policy i.e. to Run the in today’s dynamicbusiness environment. On the other hand, with the help of this study readers will get to know
about the possible alterations that can be made in order to gain competitive advantages in a shortspan.2
Product or serviceWanderer is a start up business in travel and tourism sector. It provides the services toconsumers on its website or application related with the various attraction places of Germany,about its transportation facilities, accommodation and food facilities (Brouder and Eriksson,2013.). These all the information will be updated on its website so that consumers can not faceany kind of issue in travelling. With the help of this, tourists can check about the destinationplaces which are more attractive. In Germany, there are different attraction places such asCologne Cathedral, The Black Forest, The Ultimate Fairytale Castle, Miniatur Wunderland andthe Historic Port of Hamburg etc.It will offer its services to local people of Germany which arelooking for visit.Determine the strengths and weaknesses of company are most necessary because it helpsin analyse the positive side of the business and the negative sides (Carlisle, Kunc, Jones andTiffin, 2013)Chen, J.S. and Prebensen, N.K. eds., 2017.N). Through identifying the weaknesses, companycan focus to overcome from them in a better manner. Strengths and Weaknesses of serviceswhich are provided through Wanderer mention below:StrengthsWeaknessesWanderer is pioneer is providingtravel guides, accommodation, foodservices and details about differentdestination places.It will provide the security offacilitating the payments.The major strength that possess bythem they are capable to bring newstrategies and tactics in themarketplace as they invest lot of timeand resources in research anddevelopment in proper manner.The main weakness of this company isthat it does not have large number ofemployees.Theft of the email address from database develop insecurity betweenconsumers.High competition in travel and tourismsector.As due to the recession in the economyhinders their self interest in given theirone of best efforts to enlarge businessopportunities in positive manner. Asthey sometimes not ready to pay3
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