Entrepreneurship: Traits, Characteristics, and Success Story of John Ilhan

This report discusses the traits and characteristics of successful entrepreneurs through the story of John Ilhan, the co-founder of Crazy John's. It covers his background, entrepreneurial traits, opportunity recognition and idea development process, competitive advantage, and recommendations for aspiring entrepreneurs.

Entrepreneurship

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Table of Contents
Introduction...........................................................................................................................................1
Background of an Entrepreneur............................................................................................................1
Entrepreneurial traits and characteristics...............................................................................................2
Opportunity recognition and idea development process........................................................................2
Competitive advantage..........................................................................................................................3
Conclusion.............................................................................................................................................4
Recommendation..................................................................................................................................5
References.............................................................................................................................................6

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Introduction
The term entrepreneurship is termed as a capacity of to create, sort out and deal with
another business in order to satisfy client’s request. The characteristic of business enterprise
is high hazard taking ways and improving new plans to enhance the competitive demand.
Entrepreneurs are the person who thinks of new business venture. They adjust to new
business methodologies so customers could be profited. In this report, one of the Australian
business visionary John Ilhan is considered. The attributes and characteristics he followed in
his success story are recorded. He has planned different strategies so that business activities
could be improved. Each business entrepreneur is remarkable in their own specific manner
and they utilize unique ways to deal with issues and work towards achieving objectives
(Businessinsider, 2018). John Ilhan in one of the successful Australian businessman that has
started up his new business by incorporating values for the society by not motivated to earn
profit. John Illhan is born and brought up in a working class family but he was not concern in
being an innovator. He came up with his own idea of opening up his own mobile phone shop
that was then expanded into one of the Australian biggest mobile company.
Background of an Entrepreneur
The entrepreneur that is considered in this report is John Ilhan, who is one of the
successful entrepreneurs of Australia. He was born in turkey in year 1965 but he migrated to
Australia with his family at the age of five(Zaheer, Breyer, Dumay and Enjeti, 2018).
During his academic career he as diversified interest in sports and was highly passionate
about athleticism and many other team games. His job promoted him to move towards
entrepreneurial move he opened up his own mobile phone store. The mobile phone store was
just a start-up which future expanded to become largest Australian company that is Telstra.
The idea achieved a huge success in the business world (Aziz, 2018). He overcame all the
challenges that are faced in the competitive industry and then became one of the recognized
organisations in Australia. In his entire career he faced various challenges one of the major
suffering was death of his younger brother (Businessinsider, 2018). He was ranked as a first
youngest rich entrepreneur of the country. Later, in year 2006 he expanded the business in
food allergy foundation that promoted the public support by removing the issues and causes
faced by the people in the society. Mr Illhan faced barriers but still has worked in a way to
overcome from all the losses (Durkin and Gunn, 2016). He is the founder of mobile

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telephone company Crazy John's. His parents and wife were proven to be a support system
behind his success story (Jagannatharao, Bansal, Lisa and Nagendra, 2017). The path of
success was not easy he has faced various hindrances but the main motive was to offer
flexibility and benefits to the customers.
Entrepreneurial traits and characteristics
Some of the entrepreneurial traits and characteristics that were undertaken by John
Illhan are his interest and passion to fill the communication gap between people (Durkin and
Gunn, 2016). He found that people face challenges to communicate with their family situated
at far location. Thus, for this reason he developed various strategies so that legendary
services could be maintained (Wisse, Barelds and Rietzschel, 2015). He offered a platform
through which customers can connect to each other and reach out to families whenever
needed. He has worked on his business idea in the motive to offer a way of individual to
communicate (Jagannatharao, Bansal, Lisa and Nagendra, 2017). His motive was not to earn
profit margins but still he gained $310 million. The attention of the business was towards
gaining philanthropic pursuits. Some of the traits that helped John Illhan was strong and stiff
determination that helped him to accomplish his business idea. He faced various failures in
the entire journey but these challenges are the part of every entrepreneur’s journey (Conner,
M.et. al, 2015). The reason he was successful was his passion to bring up new platform
through which individual can communicate easily.
It was his innovative idea and leadership skill that helped him to guide all the staff and
overcome from the entire difficult situation (Conner, M.et. al, 2015). John Illans did not
work in the motive of earning money but he was more into concerned in betterment as he
donated money in various charity centres (Wisse, Barelds and Rietzschel, 2015).
Opportunity recognition and idea development process
The objective that was set by John was to deliver better services to the customers. He
built a channel through which audience can communicate with each other easily and enhance
their overall operations. The idea was to make communication fast and easy by considering
market demand (Jauk, Neubauer, Mairunteregger, Pemp, Sieber and Rauthmann, 2016). He
identified that there is a need of a channel through which users and easily communicate with
each other irrespective of the location (Leigh and Triggs, 2016). Thus, the first step that was
taken by the John Illan was identifying the opportunities so that new venture could be

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designed to meet the market needs. Once a detail market analysis is done, all the loopholes
are figured out then a new business plan is designed (Sani and Shika, 2017). The
acknowledgment of opportunity covers three fundamental advances that are discernment,
disclosure and creation of services. Along these lines, it is one of the real advances that
ought to be considered by a business visionary. John Illan perceived the business estimations
of the items and administrations and after that made an interpretation of the strategy for
success into the real world (Hmieleski and Lerner, 2016). After recognising the need
successfully, market plan need to be concatenated with new thoughts so new strategies could
be designed (Leigh and Triggs, 2016). He came up with new inventive thoughts by taking a
look at the techniques that are trailed by the contenders.
Competitive advantage
Many new competitors have come up in the market to make their place in the global
market and strengthen business environment. The technological advancement is undertaken
by other competitors so that they can make their place on the global scale. Competitive
advantage is analysed by managing all the information technology that is created for
sustainable growth (Hmieleski and Lerner, 2016). The other stakeholders that are offering
similar services are Vodafone Australia; Telstar mobiles that have somewhere affected the
target audience of the company as they directly deal with customers and also offer their own
deals and plan at comparatively lower price. With the help of competitive advantage it
supports in deciding what actions need to be taken (Michael, Inyang and Ojeka, 2016).
Considering the case of Crazy Jone’s it was discovered that all the items are conveyed in a
way with the goal that they can offer better flexibility and versatility (Othman and Nasrudin,
2016). The distribution model is used to demonstrate is one such case as it makes utilization
of information driven approach. The essential characteristics of this model incorporate
advancement driven, straightforward and moderate, natural and far reaching and scale-
situated. The competitors offer the same service to the audience but with low price this has
somewhere affected the number of customers for the organisation. The other competitors are
of crazy John are Destra Corporation, ansearch, Comtel Corporation and sirius corporation.
They offer full range of telecommunication services throughout Australia. They offer several
strategies in order to expand the emerging technology (Abdallah, et. al, 2015). Vodafone
Australia has taken up leadership initiatives like growing Internet of Things space or drawing
on the expertise of the Vodafone Group globally.

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Conclusion
From this report, an Australian entrepreneur Johns Ilhan co-founder of crazy jones is
considered. He was effective in his business ventures as he offered adaptability to the clients.
The different attributes and qualities that should be trailed by each business visionary are
recorded previously. Few attributes that every entrepreneur should have are high hazard
taking potential, investigating in the market systems and the planning their own arrangement
with the goal that advantage could be offered to clients. John illhan didn't work to gain
benefits yet he has the rationale to actualize his thought and offer preferred standpoint to the
clients.

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Recommendation
It is suggested that, for every entrepreneur to be successful they should have the
potential to take risk. It is suggested that each business person ought to have solid initiative
aptitudes and ought to act in a self-motivated manner. The example of overcoming adversity
of business visionary holds a testing that is hard to achieve. Business visionaries are the
people who are not afraid of failures but have the readiness to acknowledge to the
disappointment. Business visionaries are the people who appreciate taking difficulties and
conquering it by conveying something. For every entrepreneur to be successful they should
have the potential to take risk.

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References
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Amar, D., Angle, P., Ansermino, M. and Ansley, D. (2015). On behalf of the Editorial
Board, the Editor-in-Chief acknowledges, with special thanks, the expertise of the following
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Luethke, T., Knoll, E., Matkin, G. and McElravy, L.J. (2015). ALEC Faculty Meeting
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Michael, C.E., Inyang, M.N. and Ojeka, G.O. (2016). Entrepreneurship skills education: A
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