Starting a Restaurant: Foodies Restaurant Business Plan

This business plan is for Foodies Restaurant, a new organic food restaurant near London Eye. The plan includes details about the business, its location, market analysis, product description, operations plan, risk and contingency plans, sales and marketing strategy, finance and funding plans, and management team.

Entrepreneurship

Contents
EXECUTIVE SUMMERY..............................................................................................................1
INTRODUCTION...........................................................................................................................2
MAIN BODY...................................................................................................................................2
Business Details......................................................................................................................2
Location..................................................................................................................................3
Market/Industry analysis........................................................................................................3
Product/Services description..................................................................................................4
USP and competitor analysis..................................................................................................4
Operations Plan......................................................................................................................5
Risk and Contingency plans...................................................................................................6
Sales and Marketing Strategy.................................................................................................6
Finance and funding plans......................................................................................................7
Management team..................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

EXECUTIVE SUMMERY
Below mentioned plan is made for the purpose of starting a restaurant with the name of
Foodies restaurant which is going to provide organic food items to the people of London on the
location of nearby the famous tourist location of London the London Eye. The aim of starting
this restaurant is to be earning a gross profit of almost 15% after detecting taxes. This business
organisation is opening only because of the effect of covid-19. This organisation is providing
organic food items which are very healthy for the people of United Kingdom. They are targeting
to provide good quality of product at lower prices so that it may result in the development of
restaurant or a place where customers find the opportunity to socialize with others in a very
relaxing and comfortable manner by enjoying the food.
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INTRODUCTION
Foodies restaurant will be a place where the organisation is going to serve healthy and
organic food nearby London Eye. The owner of the organisation of foodies restaurant had done a
complete researcher on the effect of covid-19 on restaurants. This restaurant is made and
developed four people who do not want to visit any place but want to eat healthy food as well as
the people who wants to visit the place for the purpose of removing stress of daily life and eating
the healthy and organic food items. Baby have to to accept various new ideas which Can attract
the customers towards the organisation which include providing magazines and books to the
customer, a good light music is there another option which may attract the customers. For the
same the organisation have option to provide live music. The purpose of making this report is to
analyse various factors which affects the business planning and all the steps over planning a
business organisation of healthy and organic food products which is necessary to follow for the
purpose of building up a restaurant which also provide descriptions on various aspects of
organisation which include complete details about the business, its location, market or industry
analysis, product or service description, USB and competitive analysis, operations plan, risk and
contingency plan, sales and marketing strategy, finance and funding plans and management
team.
MAIN BODY
Business Details
As the introduction shows that this report is based on a restaurant named as foodiez
restaurant which will going to provide healthy and organic food items to the customer service. In
the lockdown, because of covid-19, it has been found that people are ordering food products
online. Along with the cities also founded at most of customers are shifted to the healthy product
items which were made from organic fruits and vegetables as it leads to the improvement of
immunity system of human body. This restaurant will going to provide services online and
offline so that they can acquire a good position in the market. They have to make sure that the
majority of fruits and vegetables used in the restaurants are grown nearby or come from any
certified organic producer. They will mainly focus on selling the salad and poke as different
dishes which is full of nutrients and substantial, flavours and colours. They are going to offer
various food products with full of nuts seeds and fresh vegetables which include salad bowls,
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Hummus, Ecological Pizza, hamburgers and many more. It is also seen that the potential
customers of organic restaurant required to eat quietly by enjoying the every bite and relaxing in
the atmosphere which also provides confidence in which is useful for staying longer.
Location
Foodies restaurant it is preferred to located on various Prime locations which are known as
crowded areas such as a the river banks nearby libraries colleges and nearest shopping complex.
The management of foodies restaurant is selecting a prime location for the same i.e. on the river
bank of river Thames which is very close to the London Eye. It is just a walking distance from
this used tourist place. Along with this, this location is also touching the most facilitated roads
which include Queen Victoria Street to the East, Pepys street to the north and Pleydell street in
the West. There are various Shopping Complexes are located near this location and it is a
crowded area as people are continuously visiting the same place for the purpose of doing
shopping. This restaurant also make menu according to the couple sitting on the bank of river. It
is found that many people visit the riverbank on the daily basis for the purpose of spending good
time with the nature and their dear ones. Hence this location can be saved as the perfect location
for Foodies restaurant. From this location they can easily attract the customers which lead to the
increase in productivity as well as profitability of organisation. They can also make menu
according to the people coming up for the purpose of doing shopping in the nearby shopping
complexes as they required some beverages or energy drinks along with some light food. After a
huge discussion on all these factors it is concluded that the foodies cafe should be opened on a
nearby search location.
Market/Industry analysis
For the purpose of analyzing five competitive forces which give shape to every industry
and helping them in knowing about the weaknesses and strength of industry, Porter's five Force
model is used. This model is applicable on a segment of an economy for the purpose of knowing
about the level of competition. Below mentioned is the the Porter five forces of Foodies
restaurant:
 Competition among the competitors: In the organic food industry, the competition is it
too high. The organization who are doing work in this category are required to gain
benefit of competition by using some changes in the prices for various factors which
differentiate the products from other organization.
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 The bargaining power of buyers: Because of presence of power in the backward
integration, the customer has the power of a bargaining for decreasing the prices of their
food products. It can be said as a threat for the organization. It is a analyze to tattoo
bargaining power of customers is very strong in this industry.
 The bargaining power of suppliers: It is a totally reverse of bargaining power of buyers.
Several of restaurants get food items from external sources and they select their supplier
on the basis of the prices of the organization sealing its products. Invariance of industries
it can be a weak force but it also have advantage.
 Threat towards the entry of new entrants in the market: This is a note so expensive to
start a restaurant as comparison to other businesses. Anybody can easily get the funds for
starting a small business. And the threat towards the entry of new entrants in the organic
food industry is high.
 Substitute of existing products: Such products arise only when changing prices of
products take place. This factor occurs only because of Competition on the basis of
prices.
Product/Services description
Foodies restaurant is going to provide various food items which is healthy for a human
body and which is made from organic fruits and vegetables. Organic fruits and vegetables
referred to those products in which there is no any chemical is used while cropping. It is very
healthy for human body. Along with this the menu of Foodies restaurant also include various
energy drinks and beverages. In this lockdown, the owner of restaurant analysed that most of
people are placing orders four food products online and they are looking for products which do
not harm the body or give a good taste. Hence the products provided by food are restaurants are
good in taste and healthy for human body as well. In addition to this, they had made a special
place near the bank of river for the purpose sitting and enjoying the environment with the
delicious food items which gives a good experience to dining customers.
USP and competitor analysis
The competition in organic food industry is very high in United Kingdom. Petersham
Nurseries, Dayleshford Cafe, The Rosemary, Wild Food Cafe, The Duke of Cambridge, ROVI,
Farmstand, Mildreds, Le Pain Quotidien, Native, Radio Alice are the various competitive exams
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of organic food restaurants in the London, United Kingdom. From the above analysis of porter's
five model it is found at the competition is very high which leads to the high bargaining power of
buyers. Customer demand for less prices as there are various food provider are available in the
market.
Foodies Cafe is going to be the competition on the basis of prices as the customers are
looking for the food products having low costs. As the business is new in the market, they are
required to attract the customers firstly towards the organization by providing them good quality
products at less prices as compared to other organizations. Along with this, they can beat the
competition on the basis of measuring the quality of food products. They can also use the
philosophy of ethical and responsible consumption. They can build their recipes as nutritious
which may easy to digest and made with the synch with the Seasons.
Operations Plan
Foodies restaurant is planning to operate in some specific locations which include bank of
river this location is just nearby to the various shopping complexes full stop along with this it is
the main head point of three main roads. They are planning to provide food products which are
made from organic items. Such food products are healthy for human and increase the immunity
power. Because of covid-19 it is found that people are shifting from junk food to Healthy
product items which can be an opportunity for organic food products restaurants. They are
planning to operate online as well as it leads to the continuous functioning of restaurants in the
lockdown as well.
During lockdown people are spending time with their dear ones and they are required to
eat food together. Accepting order online is an advantage for such people which also leads to the
increase in productivity and profitability of organization.
Online order also helps in attaining the customers towards the organization. If the
customers are continuously Getting their food products without any disturbance, they will not
think about to switch the organization for their preference.
Risk and Contingency plans
 Costly and time-consuming: Organic Food Industry may face the challenges from other
crops destroying factors. For the farmers it is very difficult to switch to the organic
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farming. Hence it leads to the the decrease in raw material for fruits and vegetables. It
requires a lot of time to to make Ready the Organic products and there is less suppliers
who can meet the demand of such restaurants. It was a huge challenge for them. Foodies
restaurant will make the relationship with the various suppliers so that they can easily get
the the supply of organic fruits and veggies.
 Transporting organic food: Next challenges faced by this industry is that they are
required to keep the separate organic food from non organic food. It is a huge challenge.
It leads to the increase in cost as compared to non organic food products. Foodies
industry are required to spend a lots of amount for the purpose of transporting organic
food products.
 Separate machines: It is not so easy to keep the organic food products in a good
condition. In order to keeping the organic food products fresh, the restaurant is required
to establish show different kinds of Machines which maintain the standards of organic
food. For the same purpose foodies restaurant are required to purchase those machines so
that they can easily provide the organic food products to the customers.
Sales and Marketing Strategy
Below mentioned are the various strategies a of sales and marketing for foodies restaurant:
 Get a website: Foodies restaurant to shoot have a website which is equivalent to have
food shop in each and every part of the world. If they want to grow their business, they
are recommended to get a website as it makes easy for potential customers to find the
service of business. Maybe it is not so easy to putting up a website but the rewards which
they get at the end is nothing compared to the work.
 By reaching to the local food bloggers and influencers: It can be saved as a perfect
marketing strategy for food industry. The owner of foodies restaurant is required to make
a network of with local food bloggers which may help in influencing the customers by
connecting with them and sharing various content which is related to the restaurant.
 Get listed on food apps: Only because of high demand of consumers, various food apps
have a strong control over the years. Nowadays mostly all of consumers are ordering
food products through online applications which helps in pointing out the nearest best
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restaurant. The foodies restaurant you should take the benefit of this wave of a mobile
technology by creating a relationship of partnership with these applications.
Finance and funding plans
 Crowfunding: It propose to debt financing option of business organisation under which
the owner pitch the business idea as a product ideas in front of the public for the purpose
of getting Investments. Foodies restaurant camp invite the investors on their soft opening
by providing a free meal. Gofundme, Kickstarter, Nextseed are the various sites for CRO
funding. It helps the organization in reaching to the various investors.
 Asking from friends or family members: It include the investment coming from the
friends and families of a Donor. It is necessary for organization to making sure the
investment is well documented and they are also required to pick the partner which works
for the business.
 A commercial real estate loan: nowadays it is getting very hard to afford the rent on a
brick and mortar restaurants in an attractive location. Various of restaurants which are
already doing operations are expanding their business on a new locations for doing
renovations. This loan can be taken as big ticket multi-year agreement which affect the
cash flow and overall flexibility of organization.
 Equipment financing: it is the best option for organization as the equipment broken in
future they are required to upgrade the equipments, equipment financing helps the
organization in getting the capital for them. The organization have to pay back the
investment in the monthly installments with interest.
Management team
Foodies restaurant is working with the customer oriented management as they are focusing
only on customers. Because of high competition in the market, they are required to do innovation
in their business. They are required to offer they food products to the people with several
different style which may leads to the attraction of customers towards the organisation. Along
with this, it also gives result in the increase in the productivity as well as profitability of
organisation. For the purpose of creating a good brand image in the competitive market, they are
required to attain the potential customers as it is beneficial for organisation. If they wants to
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attain the customers, they have to trained their employees to treat them in a polite manner and
solve all the queries on time.
They are offering food products items of good quality at very low prices as compare to the
other organisations operating in the same industry. They have to focus on their quality as well.
For maintain a best quality of food, they are required to make focus on their employees as well.
As preparing and serving the food items is in the hand of employees not in the owner. They have
to motivate their employees and fulfil all the necessary requirements of them.
Their serving style also should be the best as they it is the main attraction point of
customers. They have to manage the staff in such a order so that they can impress the customers
through their food products and the customers also comes back for gaining such experience
again. It leads to the creation of good and positive reputation in the market.
CONCLUSION
From the above report it is concluded that it is necessary to make a complete business plan
or blueprint line of a business before starting a operations. It may help the organisation in
creating a valid structure of Management and doing focus on a particular objectives and task.
Foodies restaurant is going to be open in London near the bank of river. This idea comes from
the situation of covid-19 as the people are shifting from junk food to the hygiene and healthy
organic food items which leads to the improve in the immune system of human. For the same
purpose they are required to decide the location product and analysing the complete market and
industry of same product is very necessary. As it gives the idea to the management that how they
have to perform the task so that they can easily achieve the organisational goals and objectives.
Along with this is the management style is also necessary to follow in the organisation as it leads
to the creation of unforgettable experience to the customers. As this restaurant is new in the
market so they are required to make various marketing and sales strategies which help them in a
teaching to a lot number of people at a same time. Arranging the funds from various sources is a
huge challenge for start-ups. This report includes the various sources from which Foodies
restaurant can arrange the capital.
REFERENCES
Books and journal
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