Entrepreneurship: Value Proposition and Value Chain

Entrepreneurship: Value
Proposition and Value Chain
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Introduction
The capability and the willfulness to form concept, organize and manage an expected
productive venture which involves risks in the expectation of earning profits in return is
termed as Entrepreneurship.
In economic terms, it is the accumulation of factors of production namely, land, labor,
capital and organization (Parker 2018). The characteristics are as follows:
 Innovation (Drucker 2014)
 Vision
 Risk

Value Proposition: Elements
 Core Business (D'heur 2015)
 Process
 Customers

Company: Amazon.com, Inc.
 Trade Name: Amazon (Ritala, Golnam and Wegmann 2014)
 Company Type: Public Limited Company
 Share Price: $1757 (NASDAQ)
 Industry: E-Commerce, Consumer Electronics and Artificial Intelligence.
 Founded: 5th July, 1994.
 Headquarters: Seattle, USA.
 Area of Operation: Global.
 Key People: Jeff Bezos (CEO) and Werner Vogels (CTO)
 Revenue: $230 billion
 Employee Strength: 650000
 Website: www.amazon.com.