Entrepreneurship Business Plan for E-Learn App

Entrepreneurship
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Table of contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Business details............................................................................................................................3
Location.......................................................................................................................................3
Market / Industry analysis...........................................................................................................4
Product/Service description.........................................................................................................7
USP and Competitor analysis......................................................................................................8
Operations Plan............................................................................................................................9
Risk and Contingency plans......................................................................................................10
Sales and marketing strategy.....................................................................................................10
Finance and funding plans.........................................................................................................11
Management team – justifying your ability to lead and manage this venture...........................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13
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INTRODUCTION
Business plan is an written document that is helpful for the describing companies core objectives
and activities and how plans to achieve goals and objectives. The business plan can include
description of business, product and services and market strategies include the financial planning
and budget.
This report will cover new business during the COVID-19 called E- learn. It is an application
that provide online lending to the students who are not able to attend their classes. educational
services will be provided to the students so they can learn during the COVID-19 pandemic.
This report will explain whole business plan idea and describe the competitive opportunities and
threats they can face, including the start-up cost. With the business details it will also provide
location an industry whether operating they will start their business and also it will include the
product and service description. this report will also include competitive and licence an USP. in
the end of this report will include operations plan and risk contingency plan.
MAIN BODY
Business details
Due to covid 19 there is great impact on education of children and young people. It has affected
their career growth in negative way. Besides that, most schools and universities have started
providing online education sessions to them. So, it has provided a great opportunity and platform
to develop software and applications for college and university students (Hubalovsky,
Hubalovska, and Musilek, 2019). Thus, a business start up is initiated to launch and develop an
education app for niche market that is for students. The name of start up is E- Learn. It will be a
small size business that main vision is to transform education. Also, the main goal of business is
to provide education in rural areas as well. The start up is based on B2C business concept in
which education services are offered to students. However, it is necessary to make sure that the
needs of students are fulfilled.
Location
It is necessary to ensure that business is set up on specific location. This is because it gives an
insight about from where business is operating. Thus, E- Learn is start up that will offer
education services to students. The business will entirely be online mode. But there is official
building of start up from where operations are done. So, there is a medium size building rented
for E- Learn office. The office location will be in London, UK. Along with that, there is need to
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specify in which area product or services is going to be provided. That means how much area or
market does E- Learn will cover. Therefore, as the service offered is through app so the area
cover is entire London and neighbour cities. This will enable E- Learn to attract large number of
students to download the app and avail services offered (Kumar Wotto, and Belanger, 2018.).
Market / Industry analysis
In order to find out target market it is important to do market analysis. This is because it
helps in giving insight about who is target market, how fast is market growing, needs of people,
etc. thus, in similar way for E- Learn the market analysis is done as below :
STP- there is need to find out target market by doing STP analysis. In this market is segmented
into 3 stages. They are
Segmentation- the first stage where segmentation is done. So, for present E- Learn app the
segmentation is done on basis of demographic that is age.
Targeting- In this target people are identified from segmentation done. Hence, E- Learn will
target people who are of age 15- 22. It is because they are students who go to university and
college.
Positioning – this refer to positioning of product or service in the minds of people. So, here E-
Learn will target it through its services. They will give free subscriptions to students and various
other benefits as well (Lau, Lam, and Thomas, 2018).
SWOT analysis
Strengths- the main strength is that along with education services E- Learn also provide tuition
and other tutor sessions to be attended by students. So, it is a unique concept.
Furthermore, E- Learn also offer learning in variety of other courses as well such as nursing,
management, accounting, etc.
The app also includes an extra feature in which student can learn and gain knowledge about
different languages like French, Spanish, German, etc.
Weakness- As E- Learn is new entrant in the market so their brand awareness is less and current
competition in the market is tough. It is one of their main weakness.
There are already many education apps available and companies operating in this sector. So,
there is stiff competition in market.
Opportunity- they can enter in new countries with help of collaboration. This will allow them to
attract more students and increase customer base.
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