Journal of Occupational and Organizational Psychology

Running head: ENTREPRENUER BUISNESS PLANNING
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ENTREPRENUER BUISNESS PLANNING

ENTREPRENUER BUISNESS PLANNING
Executive Summary
In today’s world, leaders face complex challenges and keeps on flattering the
organization all rounds. Those who wish to become a leader can only become when there is a
combination of both intellectual as well as emotional strength as a trait in them. In this report,
one of the most renowned leaders, Naomi Simson, founder of red balloon has been taken as
an example to study what qualities and traits required becoming and entrepreneur along with
the implementation of theories of different author. Also, while carrying the research further,
orientation of a person has also been analyzed and it has been evident, how Naomi Simson’s
strategies and qualities are the real example of a true entrepreneur this world needs today and
he is nothing but a source of inspiration for others.

ENTREPRENUER BUISNESS PLANNING
Contents
Overview....................................................................................................................................4
Role in industry..........................................................................................................................4
Nature of work of entreprenuer..................................................................................................5
How she became an entrepreneur?.............................................................................................5
Traits of entrepreneurship..........................................................................................................6
Trait theory of leadership...........................................................................................................7
Motivational theory of Maslow..................................................................................................7
Contingency Theory...................................................................................................................8
Team building is essential..........................................................................................................8
Other traits of an entrepreneur as a leader..................................................................................9
Final discretion.........................................................................................................................10
References................................................................................................................................12

ENTREPRENUER BUISNESS PLANNING
Overview
Naomi Simson is an entrepreneur, born in 1964, from Australia. Along with being an
entrepreneur, she is a blogger and a businesswoman as well. She has been active in the
industry since 2001 as an entrepreneur. Before that, she has been working as a marketing and
sales officer in big shots like Apple, KPMG, IBM and Ansett. It was in 2001, that she got her
big break and became the founder of a company called Red Balloon, which was an online
experience gifting website. In the next decade, specifically in 2017, Naomi Simson co-
founded, along with Dave Anderson, a company called The Big Red Group, which became
the parent company of her existing companies (Simson, 2017).
Role in industry
In order to understand, Naomi Simson’s role in the industry, a greater understanding
of entrepreneurship is mandatory. An entrepreneur is a person that holds the ability to take
risk and bear uncertainty while executing his innovative ideas through his managerial skill
set, creative and leadership concepts, high achievement capacity, professionalism,
organization, coordination, business orientation, result orientation and the ability to recognize
potential and deploy potential in order to transform concepts into products. In the same light,
Naomi Simson can easily be classified as an entrepreneur. In 2001, she established her own
business, known as Red Balloon - an online experience gifting website, by investing her own
property for an office and a capital of twenty five thousand Australian Dollars. By putting
this much on stake, she certainly took a risk as the business was just established and it is
always uncertain if it will prosper, as it is said “Uncertainty bears risk, which can neither be
predicted nor be assured.” She not only took a risk but grew that company into a forty six
employee organization by putting in skills such as management, leadership, organization,
coordination, et cetera (Bush, Bell & Middlewood, 2019).