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Sample assignment on Entrepreneurship (pdf

   

Added on  2021-04-16

17 Pages2891 Words49 Views
Running head : ENTREPRENUERSHIPENTREPRENUERSHIPName of the StudentName of the UniversityAuthor Note

Executive SummaryThe report throws light on the comparative analysis between two coffee shops named Starbucksand Caffe Nero. The chosen outlets were the ones located at London. The report follows astructured format whereby it has introduced and provided a brief overview of both thecompanies. The section followed by that states the five important aspects of the business thatcomprises of the price, customers, inventory, products and staff. The personal experience gainedfrom the visit has been stated along with a contrast observed. The conclusion states thatStarbucks is a better managed outlet.

Table of ContentsIntroduction......................................................................................................................................3Comparison......................................................................................................................................3Staff..............................................................................................................................................3Customers....................................................................................................................................4Inventory......................................................................................................................................5Product offering...........................................................................................................................7Prices............................................................................................................................................9Personal Experience and Outcome................................................................................................12Conclusion.....................................................................................................................................13References......................................................................................................................................14Bibliography..................................................................................................................................15

IntroductionThe given report is a comparative analysis between two coffee shops. The coffee shopschosen for the purpose of analysis are the Starbucks and Caffe Nero respectively (StarbucksCoffee Company 2018). These brands are multinational companies who serve thousands ofcustomers every day. For the purpose of this assignment the cafes located at the city of Londonwere visited (Caffe Nero 2018). The starbucks café visited was in Upper Street and the CaffeNero was present in the Firth Street branch. The report throws light on the five aspects of thebusiness which are Staff, Customers, Inventory, Product offerings and the Prices. Differentexperiments were conducted at the cafes and have been given in the report. It conveys aboutsimilar yet different experiences encountered at the café during our educational visit.ComparisonStaffStarbucksThe number of employees present in the Upper Street branch was around twenty. Thenumbers consisted of 12 women and 8 male members. The staff works in rotational shifts withthe first shift starts from 8 in the morning to 4 in the evening, whereas the second shift startsfrom 4 in the evening to 10 at night. At a certain point of time the café sees to it that there is apresence of around 10 staff members’ at least. Half of the staff says behind the counter engagedin the preparation concept with respect to the orders received from the customers and the otherhalf are engaged in serving the customers and taking the orders. There was a manger lookingafter the well being of various customers. The cafe size was around 5000 square feet which was

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