Entrepreneurial Strategy: Models and Evaluation

ENTREPRENURIAL
STRATEGY

Table of Content
 Introduction
 Identification and Critical Evaluation of Models
 Company Overview
 PESTLE Analysis
 Porter's Five Forces
 SWOT Analysis
 Conclusion
 References

Entrepreneurial Strategy refers to all the techniques, processes and procedures that are adopted, as well
as utilized by a small company in order to enhance its competitive edge in the marketplace, as well as
achieve effective success and sustainability in the market. It is an essential and quite a crucial aspect
that is associated with accomplishment of organization's objectives appropriately. Hence, in this
context, the presentation is based on Milton Sandford Wines, which is an organization that deals in
manufacturing and distribution of boutique wines. The presentation undertakes identification and
critically evaluation of a range of models to analyze strategic capabilities and position of a company in
which it operates, along with reflection of organizing grouping skills.
Introduction

Small and Medium Enterprises are the ones which
operate at a fairly lower levels in comparison to the
other business organizations However, the aim of
these organizations are fairly based on profitability
and productivity, however the scale of operations is
quite limited. Hence, ahead is the description about
the organization, along with critical evaluation of a
range of models to analyses strategic capabilities and
its position in the environment.
Identification and Critical Evaluation of Models

Milton Sandford Wines is an organisation headquartered in
Reading, United Kingdom. The company manufactures and
distributes boutique wines that are grown and developed
within the firm's headquarters. The firm was incorporated in
2006 and since then it is dealing its product within the region,
as well as beyond the UK. Hence, the case study that is
reflected below is associated with the strategic position of the
company, along with its capabilities that are critically
evaluated using a range of models.
Company Overview

This framework is associated with analysing the overall external environment of the organisation that
undertakes assessment of each and every factor that have a direct influence over the company. Hence
in context of Milton Sandford Wines, PESTLE analysis is applied below:
Political Factors:
These factors are associated with all the political situations within a country that have a direct
impact on the organisation. As of United Kingdom, the country where this company operates, political
uncertainty is highly prevalent due to Brexit and the nation is currently under a transition period with
its separation from the EU.
PESTLE ANALYSIS