Running Head: ENTREPRENURSHIP AND INNOVATION ENTREPRENURSHIP AND INNOVATION ENTREPRENURSHIP AND INNOVATION Name of the Student Name of the University Author Note Executive Summary The main purpose of this report is to do a product innovation and to understand the complete Business activities of Miraka Company in order to introduce new innovation. Introduction 3 Assessment of entrepreneurial Opportunities 3 Market Evaluation of proposed innovation 4 Critical Business Risk Appraisal for the proposed innovation 17 Conclusion 22 References 23 Introduction This report