This presentation analyzes the entry mode strategies for Circustrix in London and Paris. Three entry modes, joint ventures, franchising, and direct investment, are discussed along with their advantages and disadvantages. Direct investment is chosen for London due to its favorable business environment, while franchising is chosen for Paris to reduce the risk in the host location. The presentation concludes that different entry modes in different locations will help Circustrix regulate the risk and enhance its brand equity.

CIRCUSTRIX: CASE PRESENTATION AND WRITTEN REPORT

Analyzing the market attractiveness of two countries for expansion, evaluating political/legal, economic, sociocultural and technological environments, identifying entry options and recommending the best mode for each country.

Analyzing risks and benefits of entry modes for Circustrix in London and Paris: joint ventures, franchising, and direct investment.

Entry Mode Strategies for Circustrix: Joint Ventures, Franchising, and Direct Investment

Venture into China from Singapore 1.0 Market entry strategy 2 2.0 Marketing communications 3 3.0 Advertising channels 3 Reference List 5 1.0 Market entry strategy 1.1 Mode of entry The entry methods for any business in the international market are the exporting, franchising, licensing, joint ventures, turnkey project and so on. 1.2.1 Advantages of Joint ventures Advantages: Provides better resources with specialized staff members Temporary arrangement between two companies (Shi et al., 2014) Helps to destroy discrimination risk Flexible in nature 1.2.2 Disadvantages of Joint ventures

Venture into China from Singapore

This presentation discusses the market entry strategy for 'Grants', an organic toothpaste made of Xylitol. It explores the competitive advantages of the product, reasons to enter the Malaysian market, and proposes a mode of entry. The presentation also highlights the major risks in the Malaysian market and provides solutions to mitigate them.

Market Entry Strategy for 'Grants'

Presentation

The article discusses the entry mode strategy for Dutch Bros in Australia and recommends franchising over joint venture. It also suggests the pricing strategy that Dutch Bros should adopt to target their customers in the Australian market.

Franchising vs Joint Venture: Entry Mode Strategy for Dutch Bros in Australia

This document discusses the various entry modes that GlobalGear Ltd. can use when entering the Latverian market, including direct exporting, licensing and franchising, joint ventures, and strategic acquisitions. It also explores the legal systems in Latveria and the political risks that the company needs to monitor. 

Entry Modes for GlobalGear Ltd. in Latverian Market

This article discusses the different modes of entry for foreign companies, including turnkey project, licensing, corporation, franchising, and joint venture. Each mode is analyzed in terms of its advantages and disadvantages, and the article concludes by recommending a joint venture or wholly owned subsidiary as the most suitable mode for entering the Chinese market.

Languages and Culture

Modes of Entry for Foreign Companies: Turnkey Project, Licensing, Corporation, Franchising, Joint Venture

This article discusses the challenges faced by MNEs in international marketing and strategies to mitigate them. It covers entry modes for small scale enterprises, divisional organizational structure, and the impact of diverse demographics, slow growth rate, tariff barriers, political instability, and increased competition level. The article also suggests strategies such as expanding brand awareness, researching markets, and adopting low-cost marketing techniques.

Entry Mode Strategies for Circustrix: Joint Ventures, Franchising, and Direct Investment

End of preview

Venture into China from Singapore

Market Entry Strategy for 'Grants'

Franchising vs Joint Venture: Entry Mode Strategy for Dutch Bros in Australia

Entry Modes for GlobalGear Ltd. in Latverian Market

Modes of Entry for Foreign Companies: Turnkey Project, Licensing, Corporation, Franchising, Joint Venture

Challenges and Strategies for International Marketing in MNEs

Entry Mode Strategies for Circustrix: Joint Ventures, Franchising, and Direct Investment

End of preview

Venture into China from Singaporelg...

Market Entry Strategy for 'Grants'lg...

Franchising vs Joint Venture: Entry Mode Strategy for Dutch Bros in Australialg...

Entry Modes for GlobalGear Ltd. in Latverian Marketlg...

Modes of Entry for Foreign Companies: Turnkey Project, Licensing, Corporation, Franchising, Joint Venturelg...

Challenges and Strategies for International Marketing in MNEslg...

Venture into China from Singapore

Market Entry Strategy for 'Grants'

Franchising vs Joint Venture: Entry Mode Strategy for Dutch Bros in Australia

Entry Modes for GlobalGear Ltd. in Latverian Market

Modes of Entry for Foreign Companies: Turnkey Project, Licensing, Corporation, Franchising, Joint Venture

Challenges and Strategies for International Marketing in MNEs