International Conference on Big Dataws
Added on 2022-09-18
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Running head: ENVIRONMENT SCANNING
ENVIRONMENT SCANNING
Name of the Student
Name of the University
Author Note
ENVIRONMENT SCANNING
Name of the Student
Name of the University
Author Note
ENVIRONMENT SCANNING
1
Competitive Forces:
There are many organizations investing and selling the product category of Tablets for
various consumer groups. The rivalry in this product category is high due to the already
established companies which are the significantly evident major players selling Tablets
involves, Apple, Samsung, Fusion, Lenovo, Microsoft, Asus, Huawei and HTC. The
switching cost for the consumers is low, due to lower distinctiveness amongst the players
with respect to functionality. New entrants or brands are also entering in the market due to
the ease of understanding android’s feature offerings in this product category (Andrae &
Vaija, 2017). Various Chinese companies, which are already operating in the PC and
smartphone business, are entering. The direct competitors can be the companies offering is
and Android configured Tablets and the indirect competitors can be any company or brand
manufacturing laptops, Ultra mobile PCs and moreover, the concept of Phablets will be
introduced, which can make calls and work as a Tablet. The functionality of notebooks can
also satisfy the needs of the customers, especially students and office-goers for ease of taking
their work with them (Chaudhuri et al., 2018).
Regulatory Forces:
It is crucial for all Tablet manufacturing companies to comply with the governmental
norms and industry standards for sustaining in the market. One of the regulations of the
government integrates with the supply chain expenses such as the allocation of optimum
amount of resources, packaging procedure, and ethical distribution network and disposal
norms for electronic equipment. The environmental regulations are applied for monitoring the
usage of raw materials, restricting overutilization and acquiring from conflicting zones. The
environmental impact caused in manufacturing, disposing and distributing is monitored by
every industry in alignment with the governmental guidelines. The changing marketing
practices in Tablet category indicates the strategy of extending channels of communication
1
Competitive Forces:
There are many organizations investing and selling the product category of Tablets for
various consumer groups. The rivalry in this product category is high due to the already
established companies which are the significantly evident major players selling Tablets
involves, Apple, Samsung, Fusion, Lenovo, Microsoft, Asus, Huawei and HTC. The
switching cost for the consumers is low, due to lower distinctiveness amongst the players
with respect to functionality. New entrants or brands are also entering in the market due to
the ease of understanding android’s feature offerings in this product category (Andrae &
Vaija, 2017). Various Chinese companies, which are already operating in the PC and
smartphone business, are entering. The direct competitors can be the companies offering is
and Android configured Tablets and the indirect competitors can be any company or brand
manufacturing laptops, Ultra mobile PCs and moreover, the concept of Phablets will be
introduced, which can make calls and work as a Tablet. The functionality of notebooks can
also satisfy the needs of the customers, especially students and office-goers for ease of taking
their work with them (Chaudhuri et al., 2018).
Regulatory Forces:
It is crucial for all Tablet manufacturing companies to comply with the governmental
norms and industry standards for sustaining in the market. One of the regulations of the
government integrates with the supply chain expenses such as the allocation of optimum
amount of resources, packaging procedure, and ethical distribution network and disposal
norms for electronic equipment. The environmental regulations are applied for monitoring the
usage of raw materials, restricting overutilization and acquiring from conflicting zones. The
environmental impact caused in manufacturing, disposing and distributing is monitored by
every industry in alignment with the governmental guidelines. The changing marketing
practices in Tablet category indicates the strategy of extending channels of communication
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