Environmental Analysis of an industry Assignment

Added on - 21 Feb 2021

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Environmental Analysisof an industry
Table of ContentsINTRODUCTION..........................................................................................................................3MAIN BODY...................................................................................................................................3(a) Forces of business environment for car manufacturing industry...........................................3(b) Identifying new and emerged business opportunity which production and marketing ofelectrical cars can present to entrepreneurs and to business executive.......................................6CONCLUSION..............................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONThe environmental analysis can be defined as a kind of tool which is related to theidentifying and analysing all elements of environment that may effect the performance ofcompanies (Child, 2012). Eventually, it is important for organisations to evaluate all internal andexternal factors of environment so that they can sustain in competitive environment. The projectreport is based on the Volvo cars that is a Swedish Multinational manufacturer organisation. Aswell as its headquarter is in Sweden. The company's major activities are sales, manufacturing oftransport vehicles such as cars, buses etc. In the project report, trend of electrical vehicles inEurope and changes in auto mobile industry is mentioned. Apart from it, the report covers aboutmain forces which can impact to the auto mobile industry and helps in finding new growthopportunities.MAIN BODY(a) Forces of business environment for car manufacturing industry.The Volvo car company is being consider as a premium car manufacturing companywhich is switching in manufacturing of electrical motors. It includes new model of Volvo carssuch as XC90 T8, S90 etc. Eventually, there are a wide range of forces that are impacting toelectrification of car manufacture industry.PESTLE Analysis- This can be defined as a kind of model that is beneficial for finding andanalysing macro environmental factors (Aldridge, 2013). It is very essential for companies toevaluate these factors which may effect to business activities and performance. These factors arementioned below in broad sense:Political factor- This is a kind of factor which includes different kind of elements such aspolitical condition and relation with other countries. As well as in this various kind ofgovernment rules, regulations regarding to the import and export are included. It isessential for companies to follow all the rules and regulation set by government if theywant to sustain in competitive environment. Like in the aspect of UK and Europegovernment, they provide subsidiary to those car manufacturing companies whose carsemits lower pollution. This can be very beneficial for Volvo automotive industry, this is
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