Environmental Analysis of Fashion Industry

Environmental
analysis of fashion
industry

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK 1............................................................................................................................................3
Problems that faced by stakeholders in fashion industry.......................................................3
Critically analyse the changes in Burberry in the last few years in their business model......4
TASK 2............................................................................................................................................6
How changes give competitive advantage to the organisations.............................................6
Recommendations..................................................................................................................8
CONCLUSION................................................................................................................................9
REFERNCES:................................................................................................................................10
Books and Journals:..............................................................................................................10

INTRODUCTION
Fashion industry is the most polluted industry in the business environment. There are
many reasons that make them most polluted such as they are releases many chemicals and
hazardous substances that polluted overall environment, it creates complexities for wild life
habitats as well as for human beings (Surriadi, Raharja and Hendriyani, 2019). So it is necessary
that companies need to focus on perform their functions with socially responsible. In this
context, Burberry is undertaken to show the impact on this issue on their business policy. It is the
luxury fashion designer and retailer in England, UK. This report show that the changes that
company take because of this issue.
MAIN BODY
TASK 1
Problems that faced by stakeholders in fashion industry.
Fashion industry releases most harmful and hazardous substances. They releases due to
many reasons such as they produce garments, fibres and crops. It is identified with the help of
PESTLE analysis that fashion industry has affected by environmental factors. It is the most
polluted industry which needs to find the number of solutions (Magdy). Fast fashion is the new
trend as now companies focus on selling clothes at low prices. They are not serious about
sustainable business. Burberry needs to take action in this regard because it is not just the issue
but also it is the fundamental duty that every company need to perform in their organisation i.e.
corporate social responsibility. It is found that many stakeholders are facing problems due to this
issue. All stakeholders are mentioned below:
Employees
Employees are the important stakeholders as they are engaging with the Burberry
operations. Employees are facing problems due to pollution of fashion industry. They have to
perform their work with hazardous chemical that put in the clothes for dying, etc. So they are in
risk if the company cannot take any decision.
Customers
The ultimate goals of organisation that they provide best customers outlook so that they
can fell that their expectations are fulfilled by Burberry. But it is identified that they are unable to
meet the expectation of customers (Datsko, 2019). Customers are the important part of societies