Environmental Analysis of Hong Kong Airlines

Environmental Analysis of Hong Kong Airlines1
Business and the Business Environment

Environmental Analysis of Hong Kong Airlines2
Table of Contents
1.0 Introduction..........................................................................................................................3
2.0 PESTLE Analysis of Hong Kong Airlines......................................................................3
3.0 SWOT Analysis of Hong Kong Airlines........................................................................5
4.0 Interrelation between Strength & Weakness and External Factors.................................7
5.0 Influence on Decision Making........................................................................................7
6.0 Conclusion.......................................................................................................................8
7.0 References............................................................................................................................9

Environmental Analysis of Hong Kong Airlines3
Introduction
The report is prepared to understand the concept of Business Analyst of Hong Kong Airlines.
Hong Kong Airlines Limited is an airline company operating its business from the
headquarters at Tung Chung in Hong Kong. It is required for an organisation to analyse the
business environment with the help of strategic tools such as SWOT Analysis, PESTLE
Analysis and the others. The file contains an analysis of macro-environmental factors which
may have an impact on the business of the company. The advantages and disadvantages of
these macro-environment factors are discussed with the help of PESTEL analysis technique.
Apart from that, SWOT analysis for the company is performed in this report. The relationship
of the organization's strengths and weaknesses with the external environment factors are
identified. Finally, the factors affecting and impacting the organization's decision-making
process are identified and their impact is analyzed with the company's performance. Hence,
the report shows the external factors impacting the business of Hong Kong Airlines along
with the company's internal strengths and weaknesses.
PESTLE Analysis of Hong Kong Airlines
PESTEL analysis is a technique which is used by a business analyst to identify the possible
impact of external environmental factor on the trade and economy of an enterprise (Ho,
2014). The various macro factors which might impact the operations of Hong Kong Airlines
are discussed as below:
 Political: The political factor has a sound impact on the process of an organization’s
business as every business operates in their country’s economy which is handled with
the political group of that country. In Hong Kong, the political environment is