Report On Environmental Analysis

Environmental analysis
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Environmental analysis

Environmental analysis
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Executive summary
International marketing is essential for the business because it allows an organization to
do business in more than one country. Kirrikin is the business which enhances the skills of the
artist in the Australia. It is a report which has been made on the environmental analysis of the
same company in which social analysis, political analysis, environmental analysis, economic
analysis and Technological analysis are included. It is the business which has the opportunity to
expand its business into the United Arab Emirates. The recommendation has been made to
improve the performance of the employees so that the step to enter into the new market could be
successful.

Environmental analysis
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Contents
Executive summary.........................................................................................................................2
Introduction......................................................................................................................................4
Social analysis.................................................................................................................................5
Technological analysis.....................................................................................................................7
Environmental analysis....................................................................................................................9
Economic analysis.........................................................................................................................11
Political analysis............................................................................................................................12
Summary and Recommendation....................................................................................................14
References......................................................................................................................................16

Environmental analysis
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Introduction
The international environment can be demonstrated as the factors of global that are
outside of the control of individual organizations but able to influence the way that organization
operates. These factors are involved inflation rates, unemployment rates and labor cost. It is a
report which will focus on the business of Kirrikin. It is the company which made handcrafted
silk and cashmere scarf, bow and tie, and Pocket square features artworks of contemporary
indigenous Australian artists. The founder of Kirrikin was Amanda Haley who is a successful
business women and Indigenous business award winner. She gave great contribution to enhance
the skill of artist of her own country. The report will focus on the environmental analysis of the
Kirrikin organization. Social, technological, environmental, economic and political analysis will
be made on the organization of Kirrikin. The scope of international marketing of the Kirrikin in
the United Arab Emirates will be focused in this report. United Arab Emirates has been chosen
for the future launch products of Kirrikin which would be very big achievement for the company.
It has been chosen because UAE has number of youth who might like the new trend of scarf and
necktie.