Environmental Audit- Individual Management Report

Running head: ENVIRONMENTAL AUDIT
Environmental Audit- Individual Management Report
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ENVIRONMENTAL AUDIT
Executive Summary
This the report that have the internal and external environmental analysis of the company
Audi. The report aims to analyse the factors that affects the business contexts of Audi in
different business environment. The analysis has been done by using a number of business
analysis tolls like PESTKE, SWOT and Porter’s Five Forces analysis. The evaluation gives a
clear idea of the market factors that are unique for the company. Political and technological
factors influences the operations of Audi to a certain level. The technological advancements
and financial resources of the company are the most important part of the business of the
company. At the same time, there are various aspects in the business of Audi that need to be
improved. One of these are the research and development works. Again, the market
competition is a great challenge for the company dealings.

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ENVIRONMENTAL AUDIT
Table of Contents
Introduction....................................................................................................................3
Analysis of the organization’s external business environment – macro factors
(PESTEL Framework)...............................................................................................................3
Analysis of the sector/industry through Porter’s Five Forces model.............................6
An analysis of the Organization's internal business environment –VRIO framework. .7
SWOT............................................................................................................................8
Conclusions....................................................................................................................9
References....................................................................................................................10

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ENVIRONMENTAL AUDIT
Introduction
Analysing the environment in which the company is performing or going to perform
is an integral part of business management. The main objective of analysing the environment
of the business is to understand the trend of the market while targeting the customers for sale.
The products and procedures of a business is decided according to the business environment
the company is working in. this is crucial for both the new and existing companies in the
market. The new companies will need to have environmental analysed and examined before
entering the market. This gives them the idea of the risks and the way to mitigate them. On
the other hand, the existing companies have to have a regular environmental audit in order to
understand the changing internal and external factors in the market. This report aims to do an
environment analysis for the automobile company Audi. This brand is one of the most
reputed luxury cars manufacturer that have its branches in many parts of the world.
Audi AG is the German automobile manufacturer of luxury vehicles. The yearly
turnover of this company is €59.248 billion (2018) (audi.com 2020). This brand is owned by
the famous Volkswagen group. The total number of employees working under this company
name is about 91,674. This company is known for its quality products and the use of
technology in their cars. The main competitors of this company are BMW, Mercedes Benz,
Porsche, Jaguar, Volvo, Aston Martin and Toyota.
Analysis of the organization’s external business environment – macro
factors (PESTEL Framework)
Analyzing the external factors that can affect the context of business of Audi is
important to increase the sustainability if the business and decrease the competitive risks.
Therefore, PESTLE analysis is used as a tool for analyzing the external environment of the
business of Audi cars.