Micro and Macro Environment Factors in Business

Added on - Dec 2020

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Environmental factors, Micro-environment, macroenvironment, impact to influences of factors on thebusiness environment or challenges in the business
ContentsINTRODUCTION...........................................................................................................................1MAIN BODY..................................................................................................................................1Micro Environment factor...........................................................................................................1Macro environmental factor........................................................................................................2Change the modern business in global environment...................................................................3Ethical issue in the business environment...................................................................................3Importance of ethical issues.........................................................................................................3CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................5
INTRODUCTIONBusiness environment helps to analyse the external or internal environment of the business.Environment factor includes the two types of factor micro or macro environment. Macroenvironment is analysed the whole economy. And micro environment is help to identify thebusiness strength or weakness. And ethics in business is defined the business rules andregulations which is followed by the individual and organization. In this report for betterunderstanding of business environment, Tesco limited is taken. Tesco is British multinationalgrocery company that provide the retail service to the customer (Aithal, 2017). The report willhighlight the micro environment that identify the strength and weakness of company by the swotanalysis and Also, highlight the macro environment which identify the external environment ofcompany by the pestle analysis. Report will lay about the global environment that affect thecompany. Also explain the ethical issues in business environment.MAIN BODYMicro Environment factorMicro environmental factor is help to identify the strength or weakness of companyThrough SWOT analysis. SWOT analysis is stand for strength, weakness, opportunity, threat. Inthis factor company analysis the market conditions according to the business capabilities andidentify swot analysis for the future planning of company.SWOT AnalysisThe swot analysis is the Tesco group. The company is offer the food and non food itemsin all over the world. Swot analysis is help to company for analysing the market and increase thecompetitive advantage by male the strategic planning (Perloff, 2015).StrengthTesco provide the varieties of product in all over the world which helm them to retain thenumber one position supermarketin UK.Tesco have a good market shares due theconsumer loyalty.Tesco have amany storesin all over the world. Now they have 69961 stores in theworld.WeaknessTesco have many stores but somestores are not operating well. For example Tesco hadclose the stores in japan and American markets in 2012 due to some issues.1
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