Environmental Marketing of Mitsui & Co

Added on - 28 May 2020

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Running head: ENVIRONMENTAL MARKETING OF MITSUI & CO.ENVIRONMENTAL MARKETING OF MITSUI & CO.Name of the StudentName of the UniversityAuthor Note\
ENVIRONMENTAL MARKETING OF MITSUI & CO.1Executive SummaryThe analysis in the report is based on the operations of an organization in the manufacturingsector. The organization that is taken into consideration is Mitsui & Co. which is a tradingand manufacturing organization with its origin in Japan. The discussion in this report is basedon the Australian operations of the organization. The organization operates in many sectorswhich include metal and mineral resources, supply of energy, infrastructure building,production of chemicals, production of food and raw materials related to food. The otherproducts that are offered by the organization are steel products, mining machinery,construction and transportation. The sustainability of the operations that are conducted by theorganization are discussed in the report. The activities and steps undertaken by theorganization to fulfil their corporate social responsibility are also discussed in the analysis.The report is concluded by making recommendations for Mitsui & Co. so that they canimprove their operations and operate sustainably in the environment.
ENVIRONMENTAL MARKETING OF MITSUI & CO.2Table of ContentsIntroduction....................................................................................................................3Target Market of Mitsui & Co.......................................................................................3Products offered by the company...............................................................................4Promotional activities of the organization.................................................................4Strategic planning.......................................................................................................4Corporate planning.....................................................................................................5Environmental planning.............................................................................................5Environmental analysis..................................................................................................5Response mechanism of Mitsui & Co............................................................................6Behavioural analysis......................................................................................................7Consumption of energy..............................................................................................7Analysis of environmental standards.............................................................................9Reporting to the management......................................................................................10Recommendations........................................................................................................10References....................................................................................................................12Appendix 1 – Statement of annual report of Mitsui & Co...........................................15Appendix 2 – Website of Mitsui & Co........................................................................16
ENVIRONMENTAL MARKETING OF MITSUI & CO.3IntroductionMitsui & Co. Ltd. is considered to be one of the greatest trading companies of thegeneral category. The organization has its headquarters in Japan and it is a major part ofMitsui Group. The business areas that are covered by the organization include, machinery,energy, food, chemicals, logistics, textile, finance and many more. The organization wasestablished in the year 1876 and it included 16 other members along with Takashi Masudawho was the owner of Mitsui & Co. The company has its operations in many other countriesincluding, Russia, Mexico, Spain, Australia and Abu Dhabi (Mitsui.com 2018).The report is based on the analysis of the Australian operations of the organizationand many other aspects of the organization as well. The discussion of the report is based onMitsui & Co. (Australia) Ltd. which is a wholly owned subsidiary of Mitsui & Co. Japan. TheAustralian subsidiary of the organization has also managed to acquire the topmost position ininvestment, trading and services. The organization manages to maintain a varied portfolio ofthe businesses related to industries including, coal, iron ore, gas, oil, generation of power andmany more. The different aspects of the organization including environmental aspects, targetmarket and strategic plan will be analysed in the report (McKinnonet al.2015).Target Market of Mitsui & Co.The organization has its headquarters in Tokyo and it has its global presence in 66other countries of the world and 138 offices. The company also has more 460 subsidiariesand companies that have association with Mitsui & Co. all over the world. The target marketof Mitsui & Co. is mainly related to the supply of energy, metal and mineral resources,infrastructure, food, chemicals, mining machinery, construction, transportation and steel(Mitsui.com 2018).
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