ENVIRONMENTAL SUSTAINABILITY.

Running head: ENVIRONMENTAL SUSTAINABILITY
Environmental Sustainability
Name of the Student
Name of the University
Author Note

ENVIRONMENTAL SUSTAINABILITY
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Executive Summary
This paper tries to understand the concept of environmental sustainability by analyzing the case
study of Uniliver and the products which are being manufactured by the firm. In this regard, the
practices of the organization, the people who act as ‘carriers’ of the products being manufactured
by the firm and the impact they have on the environment has been looked in to. For the better
understanding of this, a social practice theory has been examined. Furthermore, the essay also
tries to develop certain strategies as recommendations which would aid in the changing of the
prevailing state of environmental unsustainability.

ENVIRONMENTAL SUSTAINABILITY
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Table of Contents
Introduction......................................................................................................................................2
Part 1: Rational and Analysis of an ‘Unsustainable’ Practice.........................................................3
Meaning of unsustainable practice..............................................................................................3
About Unilever............................................................................................................................3
Unsustainable practice as followed by Unilever.........................................................................4
Social Practice Theory.................................................................................................................5
Part 2: Rationale for and design of a strategy for change................................................................7
Design for the strategy.................................................................................................................7
Rationale for choosing the design of the strategy........................................................................8
Strategy identified to mitigate the challenges identified.............................................................9
Significance of strategy to change the practice in question.........................................................9
Important challenges overcome by the strategy........................................................................10
Risks emerging from the implementation of the strategy and the way to overcome them.......10
Conclusion.....................................................................................................................................11
References:....................................................................................................................................12

ENVIRONMENTAL SUSTAINABILITY
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Introduction
The introduction of the process of industrialization has had many significant impacts on
the environment of the world. Industrialization was deemed to be essential as it led to the
introduction of many new goods and services within the sphere of economic market (Ortiz‐de‐
Mandojana and Bansal 2016). It led to the exponential growth of the economic aspect of the
market as people had more things to consume. Furthermore, the rise in the job opportunities led
to the increase in the purchasing power of the consumers, which, in turn, led to the rise in the
increase in the level of consumption as observed within the market place. However, an important
adverse impact of the process of industrialization was the mindless exploitation of the resources
of the Earth and the consequent generation of environmental pollution (Dyllick and Muff 2016).
During the early days of the eighteenth century, such activities were not heeded much since the
effects of the activities were not observed in the environment during those time periods.
However, with the progress of time and with the continued process of industrialization, the idea
of unsustainable practices began to emerge (Evans et al. 2017). The functionality of many
business organizations started to be criticized by many scholars and environmental activists who
believed that they engaged in those practices which are harmful for the society. In this respect, it
is important to understand that within the contemporary world order, there is a need on the part
of the business firms to pursue their functions in a sustainable manner without imposing any
harm on the environment or on the individuals of the human civilization (Baldassarre et al.
2017). This paper tries to understand the concept of environmental sustainability by analyzing
the case study of Uniliver and the products which are being manufactured by the firm. In this
regard, the practices of the organization, the people who act as ‘carriers’ of the products being
manufactured by the firm and the impact they have on the environment has been looked in to.