Assignment on Environmental Sustainability Plan and Models

Running Head: ENVIRONMENTAL SUSTAINABILITY PLAN 1
Environmental Sustainability Plan
Author’s Name
Institutional Affiliation
Date

ENVIRONMENTAL SUSTAINABILITY PLAN 2
Introduction
Currently, environmental sustainability is a business opportunity, unlike in the past,
when it was seen to be a burden (Suganthi, 2019). Also, in the hotel industry, it makes sense for
the business to invest in environmental sustainability to ensure continuity of the company, better
positioning, increasing efficiency, and improving profitability. The focus on the hotel and
tourism industry is observed in how they take care of the environment for customers to use their
services. That would mean that those who have the least concern on the ecological resources are
likely to have a bad reputation among customers, thereby decrease their level of making profits.
Through Corporate social responsibility, businesses become self-regulating and improve their
social responsibility to stakeholders and the wider public (Schrempf-Stirling et al., 2016).
Corporate Social Responsibility is a win-win strategy employed, and recently, it has been seen as
a sustainability model and as a competitive advantage (De Grosbois, 2012). Firms with a high
position of environmental sustainability attract strategic alliances, skilled and competent
workforce, and improves customer loyalty (Benavides-Velasco et al., 2014). That indeed makes
financial sense to the hotel since through the model, the business will be able to attract partners
who can help in growth and expansion as well as increased sales due to customer expanding their
product purchases (Mihalič et al., 2012). Also, cost saving is essential to any business since it
leaves funds that can be used for more essential operations. Through environmental
sustainability, there is a reduction of hotel expenses due to efficiency in strategies by investing in
procedures and emerging green technologies as the firm tries to go green and save nature.
Model of environmental sustainability
The environmental sustainability model focuses on four logical levels that guide the
operation to achieve a better environment. The first level includes the broad general ethical

ENVIRONMENTAL SUSTAINABILITY PLAN 3
principle. Ethical principles determine what is right or wrong when it comes to environmental
sustainability. Then the second level focuses on the broader goals that are aimed to be achieved
by the principles of ethics. The third level gives measurable objectives and indicators of
performance, and lastly, the implementation of sustainable development that ensures define the
scope and the actual presentation (Diesendorf, 2001).
Guest Rooms
The first step of the model ensures that ethical principles are observed. In the hotel
industry, achieving eco-friendly guest rooms means respect for nature, and humans who stay in
those rooms. The main aim is to have ecological integrity (Kabir, 2011). Then measurable
objectives are ensuring that regulatory affairs regarding the environment comply with the legal
guidelines in the construction of the guest rooms. Further, they should be built in
environmentally safe places and ensuring they do not destroy the surrounding. In the emerging
trend, customers do not want guest rooms that they feel they are in a hotel. Customers wish to get
rooms that provide a homely stay and surroundings. In offering customer expectation, it is
essential to ensure that furnishing the rooms are done sustainably. Ensuring natural fiber sheet
furniture, reusable coffee mugs to avoid plastics as well as use natural and organic free products.
The leading indicators of a sustainable condition include reducing energy use,
ensuring that no hazardous materials are used (Hard, 2019). The installation of smart showers
will help to pre-set time to alert users. That reduces the wastage of natural resources. Also, detect
light levels will be used to reduce the overconsumption of energy leading to wastage. When
trying to increase efficacy and reduce costs, it is essential to install solar powers and reduce
water waste in the guestrooms. The installation of solar power reduces the use of other sources of
energy that may lead to pollution of the air but covert solar from natural resources into the light.