Sustainability Practices and Business Benefits

The assignment provides an overview of sustainability practices in businesses, highlighting their benefits such as increased productivity, reduced waste, and improved brand value. It also touches on the barriers to implementing sustainable business practices, including lack of internal procedures and poor coordination between sustainability and financial teams. The document uses real-world examples from companies like Marline Entertainment to illustrate these points.

Environmental sustainable practices

Table of Contents
INTRODUCTION...........................................................................................................................3
Environmental impacts ...................................................................................................................3
Sustainability Practice assessment ..................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Environmental sustainable practices are those which are conducted by an organisation in
order to minimise the negative effect of its practices on the business These practices assists
business entity in eliminating the legal obligations and gaining the loyalty of people in the
society. It also helps an organisation in generating the brand awareness and getting the
recognition in the market. In the present report, case study of merlin entertainment has been
taken. Merlin enterprises is recognised as British organisation which operates its business in
more than 127 countries. Business entity also provides accommodation services to visitors. An
organisation has approximately more than 126 employees. All the workers in an enterprise
assists business entity in conducting the environmental sustainable practices. Merlin
entertainment company operates visitor attraction places worldwide. An organisation operates
midway attractions under the Madame Tussauds, The Eye Brand, SEA LIFE. Merlin
entertainment enterprise has ranked as the leading company in hospitality sector of Europe and
UK. The objective of an organisation is to provide memorable experience to tourist. Business
entity has able to accomplish this objective with the support of highly skilled and talented
workers. Business entity also had innovative skills which has enabled firm to achieve leading
position in the market. The vision of an enterprise is to become the leader in the market.
Management team, in Merlin entertainment organisation has adopted the strategy to achieve high
growth and return. Management team in an enterprise believes that strong brand of an
organisation and portfolio that is naturally balanced against the effect of external factors (Maier,
Szerencsits and Shahzad, 2017)
Environmental impacts
Merlin entertainment company is operating in hospitality industry which is very big.
Tourism industry is highly competitive and greatly effected by the changes in external business
environment. In such highly intense and dynamic business environment , business entity might
face many challenges in maintaining as well as increasing its sustainability. It might be difficult
for firm to concentrate on business objectives. Some factors which might have direct and
significant impact on the business activities of Merlin entertainment company are political,
economic, social, technological and environmental variables. Among several constituents mainly

environmental as well as economic factors have direct as well as significant impact on the
demand or supply of tourism products as well as services. As the Merlin entertainment conducts
adventurous activities for tourists in order to provide them with authentic and challenging
experiences, the environmental issues might create barriers in such activities. The environmental
factors might affect the Merlin entertainment business is various aspects such as:
Effect on facilities- The change in environmental factors such as change in weather, occurrence
of disaster etc. have direct as well as significant impact on the facilities provided by an
organisation to visitors.
With increased pressure on an organisation to address environmental issues and to adopt
ways of operations which what would benefit society. These issues have direct as well as
significant impact on business operations. The environmental issue also affect employees
working skills and their working performance. It also effects on organizations goods and
service. The changes in external business environmental variables also have direct as well as
significant impact on the profitability of Marline entertainment company. The environment have
effect on hotels and restaurants business which is main source of income for an organisation.
The company has to face legal obligations due to the negative effect of business operations on
environment. Merlin Entertainments has soon recognised that its operations have adverse effect
on the environment and effective management of the impact is necessary for sustainable
business success. Business entity is committed to regular monitoring, auditing as well as
reviewing their business activities. Management team in an organisation have focus on
identifying opportunities for sustainable environmental improvement. Company has adopted the
plan to align or integrate their strategies with organisations goals. This activity has assisted firm
in minimising the potentially negative effect of its business operation on enviroment.
Those following issues which have impact on the business-
 Waste- The Marline entertainment company define the problem of waste material, how
the people make poor environments for the company. And the Marline company has
operated 19 hotels, 7 village holidays and 127 attraction. The company provide to full
entertainment service. An organisation has made big improvement in operational system
which has assisted business entity in reducing waste. Advance technology has been
employed at workplace which has helped business entity in reducing the cost of

production. It has helped business entity in eliminating legal obligations. The Marline
entertainment company is using the technology for recycling waste.
 Sustainable development of Raw material- all the manufacture use raw material and to
put together and make goods.
 Disaster- The Marline entertainment company face the disaster this disaster going serious
impact on the business environment, because the company loss the place where they start
their business. The company faced financial and non-financial problem in the business.
 Expense- This issue depends on kinds of business we own. The company having budget
for need With increased pressure on business to address environmental issues and to
adopt ways of operations which what would benefit society. The Marline entertainment
company to expand lot of many in their business, the lack of financial resource also
have impact on financial stability of business, (Dubey, Gunasekaran and Wamba,2017)
Sustainability Practice assessment
Barriers to implementation of sustainable business Practices
business entities often lack the internal procedures to properly value the benefits of
managing environmental sustainability, such as decreased exposure to energy price excitability,
water risks and other environmental effects of operations. The another big barriers are (Bendell,
Different precedence mean that sustainability as well as financial teams often do not
effectively coordinate or cooperate with each other. As a result, sustainability teams are brought
into project planning too late which have significant influence on project design and cannot
make an effective case to financial decision makers.
Benefits of implementing sustainable business Practices.
Sustainability practices have real business benefits. It helps organisation in improving
business skills and enhancing brands value. there are following benefits of implementing
sustainability in the business.

 Increase productivity and reduce cost- Sustainability business practices assists in
improving the business performance and increasing productivity. It also help firm in
reducing the cost of production.
 Attract employees and investor- the company shows their good behaviour and respectful
environments. It helps management team in increasing the morale of employees and
providing high level of satisfaction to workers.
 Reduce waste-- the sustainability also helps management in ensuring effective as well as
efficient utilisation of resources.(Bendell, 2017)

REFERENCES
Books and Journal:
Manahan, S., 2017. Environmental chemistry. CRC press.
Ten Brink, P. ed., 2017. Voluntary environmental agreements: process, practice and future use.
Routledge.
Bendell, J., 2017. Terms for endearment: Business, NGOs and sustainable development.
Routledge.
Dubey, R., Gunasekaran, A.,. and Wamba, S.F., 2017. Sustainable supply chain
management: framework and further research directions. Journal of Cleaner Production. 142.
pp.1119-1130.
Maier, S., Szerencsits, M., and Shahzad, K., 2017. Current potential of more sustainable
biomass production using eco-efficient farming practices in Austria. Journal of
cleaner production. 155.pp.23-27.
Bendell, J., 2017. Terms for endearment: Business, NGOs and sustainable development.
Routledge.