The Role of Environmental Project Management in Construction Industry: A Case of Armada Group United Arab Emirates

Research methodology 1
The role of environmental project management (EPM) in construction industry: a case of
Armada group United Arab Emirates.
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27th, March 2018

Research methodology 2
Research methodology
Research question
Construction projects are faced with a variety of environmental issues that require attention to
avoid negative consequences resulting in project budget, schedule and technicality. Before
construction the project team is expected to carry out environmental feasibility analysis. The
findings of environmental feasibility analysis will provide critical formality in permitting its
implementation. If it is poorly carried out it affects project performance by increase project
related risks. The current study will seek to establish the need of having environmental project
management in construction industry?
Study area and research design
‘The study area defines where the research will take place geographically’ (Taylor, Bogdan &
De Vault 2015, p.13). The study will be located at Armada group Construction Company found
in United Arab Emirates. ‘The research design explains the method in which the study will be
anchored. The study will be employing a mixed method approach involving collection and
analyzing qualitative and quantitative data’ (Creswell & Creswell 2017, p.44). The quantitative
data collected and analyzed will come from company performance records collected through
closed ended checklists. Qualitative data collected and analyzed will be obtained from open
ended questions from interviews conducted to key informants of the study. ‘Mixed method
approach provides a strength in which offsets the weakness of using both qualitative and
quantitative separately’ (Taylor, Bogdan & De Vault 2015, p.33). ‘Research designs that use
quantitative approach are weaker in the context that participants direct opinions and responses
are not factored in, while qualitative approaches are biased in generalizing responses of a sample
of a population to represent the rest of the population’ (Fellows & Liu 2015, p.89).
Target population and sampling frame
The target population represents the total study units for the study in the current study is the top
management of Amada group Construction Company. The study will target 10 key informants of
Armada group who are the top management unit of the company. They represent different
positions of: president, chief operating officer, director for human resources, and director for

Research methodology 3
talent acquisition, technical recruiter, office manager, and business development manager. The
key informants were chosen because they take part in decision making of the company. The
study will employ purposive sampling technique which is non-probability sampling method not
allowing respondents to be selected equally. ‘Purposive sampling is a technique where
respondents are chosen with a purpose due to the nature of information they will be providing to
the study’ (Sekaran & Bougie 2016, p.56). The sample size is defined as the representative of
the entire population. All the ten respondents will form the sample size of the study because they
have key information concerning policy making in environmental project management and are
able to address the main research questions.
Data collection instruments and procedure
Data collection instruments present tools that will be employed by the study to collect data
(Creswell & Creswell 2017, p.23). The study will utilize an interview schedule and close ended
structured checklists to gather information on the need of environmental project management in
construction industry. The interview schedule will be chosen because it gives the responses an
open space to give their opinions and clarifications. The interview schedule will be structured
and provided to key informants of Armada group. The closed ended structured checklist will be
used in reviewing records of performance on the basis of environmental project management
(Dillon & Wals 2016, p.67). The checklists are good collection instruments that provide
guidelines on the nature of data collected from performance records. The data collection
instruments will be tested for validity and reliability to ensure they give adequate responses. The
process of collecting data will take a period of 3 weeks. The interviews will be booked in
advance and it will be scheduled for 30 minutes sessions. Data collected will be stored ready for
analysis.
Data analysis and presentation
‘Data analysis is a process in which data is presented in a form that can be easily be interpreted
and provide meaning’ (Dillon & Wals 2016, p.70). The collected data will be arranged, and
coded ready for procedure of analysis. Qualitative data will be analyzed using ‘jigsaw puzzle’
method. ‘The method involves collecting; arranging and grouping (stitch) together related
responses’ (Smith 2015, p.56). ‘The quantitative data obtained will be analyzed using