Behaviours that support equality and diversity in the workplace

Equality and Diversity in
the Workplace

Table of Contents
TOPIC: “Behaviours that support equality and diversity in the workplace”- Case Study on
Stagecoach.......................................................................................................................................4
CHAPTER 1....................................................................................................................................5
1 Introduction.........................................................................................................................5
1.2 Aim...................................................................................................................................5
1.3 Objectives.........................................................................................................................5
1.4 Significance of study........................................................................................................5
CHAPTER 2 LITERATURE REVIEW..........................................................................................6
2.1 To understand the value of cultural diversity management for Stagecoach work...........6
2.2 To highlight the positive impact of cultural diversity in Stagecoach work......................6
2.3 To describe the various challenges faced by stage coach's recruitment of new employees
from different cultural backgrounds.......................................................................................7
2.4 To suggest different management approaches to resolve established problems embraced
by Stagecoach.........................................................................................................................8
CHAPTER 3 RESEARCH METHODOLOGY..............................................................................8
3.1 Research methodology...................................................................................................8
3.1.1 Quantitative Approach.............................................................................................8
3.1.2 Advantages of quantitative research for this project................................................9
3.1.3 Qualitative Approach...............................................................................................9
3.1.4 Advantages of qualitative research for this project..................................................9
3.2 Population and sampling approach..............................................................................9
3.2.1 Explain the sampling strategy..................................................................................9
3.2.2 Discuss your sample in numbers............................................................................10
CHAPTER 4 DATA COLLECTION............................................................................................10
4.1 Data collection...............................................................................................................10
4.1.1 Primary: Interview and Questionnaire...................................................................10
4.1.2 Secondary: Journals. Articles, books and other authentic resources......................10
4.2 Data analysis.................................................................................................................11
DATA ANALYSIS AND INTERPRETAION.............................................................................11

CHAPTER 5 RESEARCH OUTCOMES AND RECOMMENDATION....................................21
5.1 RECOMMENDATION AND CONCLUSION.............................................................21
5.2 Conclusion......................................................................................................................21
Chapter 6: Communication and Reflection....................................................................................22
6.1.Communication of research outcomes...........................................................................22
6.2. Reflection on effectiveness of current research method................................................22
6.3. Alternative research methodologies..............................................................................23
REFERENCES..............................................................................................................................24

TOPIC: “Behaviours that support equality and diversity in the workplace”-
Case Study on Stagecoach

CHAPTER 1
1 Introduction
The term diversity is refer as recognize, understanding, accepting and valuing differences
among personnel regardless of age, class, race, ethnicity, gender, disabilities. Whereas, equality
is concerned fair and transparent treatment of employees irrespective of their sex, age, race,
caste, language, physical ability. Hence, it is an integral company for the enhancement of
company as it drive them to acquire diverse workforce, innovative ideas, access to growth and
many more ( Bayefsky, 2017). In this regard, Stagecoach has been considered, which is one of
the transport group based company who deals into buses, express coaches and tram services in
UK marketplace. It commenced in the year of 1980 and serve its services across the sphere. This
research involves research aim, objective, review of literature, data analysis and suggest various
recommendation for the enhancement of company in a positive mode.
1.2 Aim
“To understand the behaviours that support equality and diversity in the workplace”-
Case Study on Stagecoach.
1.3 Objectives
 To understand the value of cultural diversity management for Stagecoach work.
 To highlight the positive impact of cultural diversity in Stagecoach work.
 To describe the various challenges faced by stage coach's recruitment of new employees
from different cultural backgrounds.
 To suggest different management approaches to resolve established problems embraced
by Stagecoach
1.4 Significance of study
The above mentioned research objectives demonstrates the idea about the importance and
significance of equality and diversity at workplace. This is because, such working culture enable
an organisation to treat every manpower in an equal manner and also empower them to ignore
the fact of discrimination or partiality from employees. With the help of such contribution, it
render several benefits to an establishment such as increased level of employee engagement, high
level of manpower motivation, access to novel ideas or views, improve brand image among
competitors and many more. Along with this, it also drive an organisation to determine current or

emerging market competition and challenges ans well as lead them to implement best strategic
decision in order to gain competitive advantage in an improved manner. Apart from this, the
introduction and practice of globalisation, it motive researcher to conduct the study on equality
and diversity as it help them to generate better working culture within Stagecoach. Moreover, it
also enable investigator to cope up with all all sort of competition and threat in an innovative or
productive style.
CHAPTER 2 LITERATURE REVIEW
2.1 To understand the value of cultural diversity management for Stagecoach work.
According to Jannie Schindler, 2020, The growing number of millennials generation
empower and encourage the organisation to put their more focus over the concept of cultural
diversity. Along with this, due to the familiarisation of term globalisation within business
premises also increased the trend of cultural diversity at workplace. Hence, the aspect of cultural
diversity is also refer as multiculturalism that states a group of individuals who belongs to
diverse cultures and societies. In other words, it is combination of different traditions, culture,
values, personality, traits, age, language and so on with an aim of creating better working
condition and avoiding the factor of discrimination among employees. Hence, for surviving
inside a competent industry the adoption of cultural diversity is valued as an integral component.
This is because, it enable Stagecoach to acquire diverse pool of talents, enhance the ratio of
innovation and creativity, enrich collaborative working environment and many more. Due to
such contribution by Stagecoach, it lead them to foster productivity and employee satisfaction
rate in a positive manner. Along with this, cultural diversity also empower Stagecoach to
overcome the challenges of all current or emerging extensive intercultural interaction from
manpower. Moreover, it motive every personnel to put their best contribution and carry out the
organisational goal with team spirit which positively impact over Stagecoach overall profit
margin among competitors in an improved manner.
2.2 To highlight the positive impact of cultural diversity in Stagecoach work.
As per Katie Sawyer, 2018, The introduction and practice of economic globalisation is
regraded as one of the main driving force of cultural diversity at workplace. This is because,
globalisation encouraged modern workforce within organisation who belongs to different values,