The Concept of Telemarketing

Added on - 13 Sep 2019

  • Dissertation

    type

  • 16

    pages

  • 3646

    words

  • 127

    views

  • 0

    downloads

Showing pages 1 to 4 of 16 pages
Running Header: MARKETING CASE STUDY OF FUTURE PLANS FOR TELEHEALTH ONTARIOCAMBRIDGESHIREName1
Running Header: MARKETING CASE STUDY OF FUTURE PLANS FOR TELEHEALTH ONTARIOCAMBRIDGESHIREContentsIntroduction.................................................................................................................................................3The transformation of the 4P’s of marketing worked like magic for the company.....................................4Above the line integration is the need of the hour for Ontario...................................................................5The “Internet of the things” can be the next frontier for Ontario...............................................................6Marketing mix for the proposed Telehealth Services..................................................................................7The impact of the Internet on the spread of Telehealth services................................................................8Launching of a service on an action research model 9The Bottom line moves on the sword of the Razor...................................................................................11Customer relationship and database management...................................................................................12Telehealth services on the scale of triple Bottom line...............................................................................13Stakeholder Analysis..................................................................................................................................14The application of current Marketing Mix in the case of Ontario..............................................................15Bibliography..............................................................................................................................................162
Running Header: MARKETING CASE STUDY OF FUTURE PLANS FOR TELEHEALTH ONTARIOCAMBRIDGESHIREIntroductionWe have not lost faith in the God, the story of any medicine company or a health care providerstarts on a very positive note. They compare it with the divine, in fact, active history of NativeAmericans is evident, a simple pot filled with herbs and medicine was a blessing of God forthem. A simple vaccine was Godsend for them. It was the phase of 17thand 18thcentury.Then came in another phase, where marketing Guru Philip Kotler, described the trade ofmedicine as the trade moving ahead because of an unwholesome demand[ CITATION Rus10 \l 1033]. He was quite right in his assessment.Medicine related solutions were available in plenty in themarket. Medicine companies and healthcare providers were battling it to figure out space in themarket.It was the time when the concept of diagnostic knocking the door. When we have amacroeconomic look then we can divide, healthcare industry into roughly 13 to 14 segments,diagnostic processes is one of them and it can be considered as the fastest growing segment aswell. This fast growth of the diagnostic processes created three more sub-industry segments[ CITATION Law14 \l 1033 ].1.Heavy and expensive diagnostic Machines like MRI etc.2.Light and end user-friendly diagnostic machines like Insulin count meter, home bloodpressure equipment etc.3.Mechanical therapy devices like massage chairs and heat belts etc.Before we head towards the main case study that we are going to discuss in this paper, we wouldalso like to introduce another sub-segment, which is rising fast. Evidence-based practices of3
Running Header: MARKETING CASE STUDY OF FUTURE PLANS FOR TELEHEALTH ONTARIOCAMBRIDGESHIREMedicine industry also promotes a culture of "symptomatic treatments." Based on the facilitymany organizations are running their websites where you can share your symptoms and get aprescription from the expert talking on the website. In most of the cases, they prescribe somegeneric medicines as a remedy a person can get home delivery of the solutions. In the currentstudy, we are discussing the marketing mix plans of one such company under the name ofOntario Telehealth Services.The transformation of the 4P’s of marketing worked like magic for thecompanyAt the turn of the century, Marketing Guru Philip Kotler very rightly said that four P’s of themarketing will become redundant and the concept of the product life cycle will take a newbeating. Companies will skim the markets and run away from the scene to launch new products.Standardization of the services will take a backseat and exclusive nature of the business willattract more eyeballs[ CITATION Sou10 \l 1033 ].Right now we are talking about the conversion of 4P’s into the 4C’s the diagram mentioned inthe picture is showing this transformation quite effectively. In the past, the visit to a doctor wasdependent on the place, now after the arrival of the internet and related technologies it isdependent on the convenience. You were required to pay a price to a doctor, now you are4
desklib-logo
You’re reading a preview
card-image

To View Complete Document

Become a Desklib Library Member.
Subscribe to our plans

Unlock This Document