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The Concept of Telemarketing
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Added on 2019-09-13
The Concept of Telemarketing
Added on 2019-09-13
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Running Header: MARKETING CASE STUDY OF FUTURE PLANS FOR TELEHEALTH ONTARIO CAMBRIDGESHIRE Name 1
Running Header: MARKETING CASE STUDY OF FUTURE PLANS FOR TELEHEALTH ONTARIO CAMBRIDGESHIRE ContentsIntroduction.................................................................................................................................................3The transformation of the 4P’s of marketing worked like magic for the company.....................................4Above the line integration is the need of the hour for Ontario...................................................................5The “Internet of the things” can be the next frontier for Ontario...............................................................6Marketing mix for the proposed Telehealth Services..................................................................................7The impact of the Internet on the spread of Telehealth services................................................................8Launching of a service on an action research model 9The Bottom line moves on the sword of the Razor...................................................................................11Customer relationship and database management...................................................................................12Telehealth services on the scale of triple Bottom line...............................................................................13Stakeholder Analysis..................................................................................................................................14The application of current Marketing Mix in the case of Ontario..............................................................15Bibliography..............................................................................................................................................162
Running Header: MARKETING CASE STUDY OF FUTURE PLANS FOR TELEHEALTH ONTARIO CAMBRIDGESHIRE Introduction We have not lost faith in the God, the story of any medicine company or a health care provider starts on a very positive note. They compare it with the divine, in fact, active history of Native Americans is evident, a simple pot filled with herbs and medicine was a blessing of God for them. A simple vaccine was Godsend for them. It was the phase of 17th and 18th century. Then came in another phase, where marketing Guru Philip Kotler, described the trade of medicine as the trade moving ahead because of an unwholesome demand [ CITATION Rus10 \l 1033]. He was quite right in his assessment. Medicine related solutions were available in plenty in the market. Medicine companies and healthcare providers were battling it to figure out space in the market.It was the time when the concept of diagnostic knocking the door. When we have a macroeconomic look then we can divide, healthcare industry into roughly 13 to 14 segments, diagnostic processes is one of them and it can be considered as the fastest growing segment as well. This fast growth of the diagnostic processes created three more sub-industry segments[ CITATION Law14 \l 1033 ]. 1.Heavy and expensive diagnostic Machines like MRI etc. 2.Light and end user-friendly diagnostic machines like Insulin count meter, home blood pressure equipment etc.3.Mechanical therapy devices like massage chairs and heat belts etc. Before we head towards the main case study that we are going to discuss in this paper, we would also like to introduce another sub-segment, which is rising fast. Evidence-based practices of 3
Running Header: MARKETING CASE STUDY OF FUTURE PLANS FOR TELEHEALTH ONTARIO CAMBRIDGESHIRE Medicine industry also promotes a culture of "symptomatic treatments." Based on the facility many organizations are running their websites where you can share your symptoms and get a prescription from the expert talking on the website. In most of the cases, they prescribe some generic medicines as a remedy a person can get home delivery of the solutions. In the current study, we are discussing the marketing mix plans of one such company under the name of Ontario Telehealth Services.The transformation of the 4P’s of marketing worked like magic for the company At the turn of the century, Marketing Guru Philip Kotler very rightly said that four P’s of the marketing will become redundant and the concept of the product life cycle will take a new beating. Companies will skim the markets and run away from the scene to launch new products. Standardization of the services will take a backseat and exclusive nature of the business will attract more eyeballs [ CITATION Sou10 \l 1033 ]. Right now we are talking about the conversion of 4P’s into the 4C’s the diagram mentioned in the picture is showing this transformation quite effectively. In the past, the visit to a doctor was dependent on the place, now after the arrival of the internet and related technologies it is dependent on the convenience. You were required to pay a price to a doctor, now you are 4
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