Current Trends in Marketing and the Role of Google Trends
Added on 2023-04-20
5 Pages879 Words188 Views
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RUNNING HEADER: Marketing
Marketing
Name
Institution
Professor
Course
Date
1
Marketing
Name
Institution
Professor
Course
Date
1
RUNNING HEADER: Marketing
Current trends
As the customers in the car dealing retail sector become more depended on the internet to acquire
motor information, their reliance on search engines like the Google trend grows. Some of the
current trends include opening a channel to track new shifts in the customer's interests. It is
customer intelligence tool that helped the retail sector to identify several terms that clients have
typed in the search box thus keeping information regarding vehicle volume indexes. This retail
can receive constant automatic SEO audit report in it smart tool (Boone, Ganeshan, Hicks &
Sanders,2018,p.99). The automotive industry indicates increased chances for reaching customers
who prefer ride sharing. Electrical sales market has grown rapidly as a result of Google trend
initiative where customers get a chance to test drive and see features of vehicles on the online
platform. It classifies the vehicles in accordance with the client tastes and preferences. The
Google trend tools link the customers contact enabling them to get notification regarding the
activities and products of this particular retail sector.
Data
Google trends literally offer an index of the volume of various Google queries through the use of
geographic location and category. The data usually report any specific query index. Some of the
data got are numbers of query shares and dates of the total query volume showed as a percentage
deviation from the existing query share (Hu, Du & Damangir,2014, P.318). It helps individuals
to acquire data from past years and evaluate patterns in customer behavior annually. It helps
people search for current and future traffic volumes. The Google data also utilizes prediction of
forecasting private consumption
2
Current trends
As the customers in the car dealing retail sector become more depended on the internet to acquire
motor information, their reliance on search engines like the Google trend grows. Some of the
current trends include opening a channel to track new shifts in the customer's interests. It is
customer intelligence tool that helped the retail sector to identify several terms that clients have
typed in the search box thus keeping information regarding vehicle volume indexes. This retail
can receive constant automatic SEO audit report in it smart tool (Boone, Ganeshan, Hicks &
Sanders,2018,p.99). The automotive industry indicates increased chances for reaching customers
who prefer ride sharing. Electrical sales market has grown rapidly as a result of Google trend
initiative where customers get a chance to test drive and see features of vehicles on the online
platform. It classifies the vehicles in accordance with the client tastes and preferences. The
Google trend tools link the customers contact enabling them to get notification regarding the
activities and products of this particular retail sector.
Data
Google trends literally offer an index of the volume of various Google queries through the use of
geographic location and category. The data usually report any specific query index. Some of the
data got are numbers of query shares and dates of the total query volume showed as a percentage
deviation from the existing query share (Hu, Du & Damangir,2014, P.318). It helps individuals
to acquire data from past years and evaluate patterns in customer behavior annually. It helps
people search for current and future traffic volumes. The Google data also utilizes prediction of
forecasting private consumption
2
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