Marketing Policies of Chopped: Assignment

Added on - Oct 2019

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Running Header: Marketing Policies of ChoppedMarketing Policies of ChoppedNameSchool1
Running Header: Marketing Policies of ChoppedCONTENTSMarketing Policies of Chopped.......................................................................................................1ABSTRACT....................................................................................................................................3INTRODUCTION...........................................................................................................................4Marketing Policies Of Chopped......................................................................................................5CHOPPED SEGMENTATION...................................................................................................6FOR VEGAN BODY BUILDERS..........................................................................................6FOR OFFICE GOERS.............................................................................................................6FOR NON-VEG LOVERS......................................................................................................7For Students..............................................................................................................................7TARGETING STRATEGY.........................................................................................................7PRODUCT POSITIONING.........................................................................................................8CHOPPED POSITIONING.....................................................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................102
Running Header: Marketing Policies of ChoppedABSTRACTThe purpose of this assignment is to explore marketing policies of Chopped, a food outlet basedin Dublin, Ireland with an objective to develop secondary information on marketing as a whole.The work presented throughout is findings on how “Chopped” market its food products bysegmenting their target market and undertaking effective targeting and positioning strategy tosell their food products. It is a research work and at the end references are provided to validatethe points put throughout the assignment.3
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