The article discusses the importance of incorporating sustainability strategies into urban planning and development. It highlights the challenges faced by small cities like Wolverhampton, which lacks a steady source of industry contributing to its economy. The author emphasizes the need for plans like WSSIP (Wolverhampton Sustainability Strategy Implementation Plan) to address these concerns and promote sustainable development. The article also draws examples from cities like Sydney, Seoul, and New Delhi to illustrate the importance of balancing economic growth with environmental protection.