This article explores the role of ERP in supply chain management and its benefits. It discusses how ERP systems can improve customer service, automate workflow, and reduce switching costs. The article also highlights the importance of digitalization and consumerization of business functions in supply chain management. Case studies of successful ERP implementation in Nike and other multinational firms are presented. The article concludes with recommendations for project managers and multinational firms to select the best supply chain and ERP implementation strategy.