The Impact of Small Business on Economy

The assignment provided is a comprehensive analysis of the role of small business in economic growth. It highlights the significant contributions of small businesses to GDP, employment, and entrepreneurship, as well as their impact on local communities and innovation. The document also discusses the challenges faced by small businesses, such as access to funding and regulatory hurdles, and emphasizes the importance of supporting them through policies and programs that promote their growth and development.

ESBM

Executive Summary
This report will present a comprehensive review about the entrepreneurship skills and
characteristics that derive the mind of the entrepreneur to carry out the successfully business.
Also, it has been discussed that different types ventures and their typologies that suggests the
scope and operational activities performed in the business. It has also provided a clear
understanding about Famous and successful entrepreneurs who has innovated and provided a
different perception to the people. This report has presented an impact of the small business on
the economy of the county. This document has also ensured the entrepreneurial traits, skills and
characteristics that derive the mind of the successful enterpriser.

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
LO1..................................................................................................................................................1
P1 Different types of entrepreneurial ventures and their typologies...........................................1
P2 Exploring the similarities and differences between entrepreneurial ventures........................3
LO2..................................................................................................................................................5
P3 Access the relevant data statistics ..........................................................................................5
P4 Explain the importance of small business start-ups to the growth of social economy...........8
LO3..................................................................................................................................................9
P5 Determine the characteristics, traits and skills of successful entrepreneurs that differentiate
them from the other business managers.......................................................................................9
P6 Personality reflects of entrepreneurs along with their motivation and mind-set..................12
LO4................................................................................................................................................13
P7 Background and experience which fosters entrepreneurship...............................................13
Peter Jones.....................................................................................................................................14
CONCLUSION .............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Entrepreneurship is the process of launching and running a new business in a market with
an innovative idea. The activities of setting up the business and taking the financial risks in the
hope of earning profits. The study will be based on the entrepreneurial activities of Tesco
industries. The report will help in understanding differences and similarities between various
ventures. It will also provide the contribution of micro and small businesses on the main
economy of the country. Also, there are various different types of ventures which cannot run the
business for earning profits. So main objectives of the enterprises also vary according to the size
and purpose of the business.
Moreover, this study will also help in determining the personality traits, skills and
characteristics which derives the behaviour of the successful entrepreneurs. Also, it will create a
complete understanding about the motivation and mind-set of the successful entrepreneurs which
allows them to derive for successful venture and a long term sustainability.
MAIN BODY
LO1
P1 Different types of entrepreneurial ventures and their typologies
Entrepreneur is a person who sets up a business, taking on financial risks in order to
achieve higher profits. Although, entrepreneurship can be termed as a activity which involves in
carrying out the operational task within the entrepreneurial venture which is aimed at growth,
sustainability and profitability (Williamson and et.al., 2018). However, enterprise is the
comprehensive unit which carry out the process of the business via various resources such as
human resources, tools, machinery and equipment etc.
Typologies of the business helps in understanding the nature of the relationship between
a type and its object. There are generally four types if Typologies of entrepreneurial ventures
such as Male/ female typology, social, and scalable. Furthermore, Entrepreneurial ventures are
categorised into many different kinds such as:
Survival firm topology
These Enterprises are basic substances which allows the enterprises to run the business
activities with the hope of earning profits. These enterprises are not formally registered and such
business typically have no premises to carry out the business operations and related activities.
Survival business mainly exists in order to provide the basic personal financial needs which
1

generally cannot resists and have no capacity to reinvest into the venture (Akpoviroro, and
Amos, 2018). This business is often necessity driven in which entrepreneur is generally
motivated or forced in order to operate in a highly competitive and price based market.
Typology- Scalable typologies generally comes under this category as Survival ventures have
scalable scope of the business. NHS is one of the best example which aimed at social welfare of
the people rather than earning the profits. The key objective of this type of entrepreneurial
ventures is to achieve specific objectives by managing the several business activities properly.
For example, Bulb is one of the survival entrepreneurial venture belongs to UK. So this
company is mainly fulfilling the basic personal financial needs and adopting various new
methods to sustain the company for the longer run. These types of entrepreneurial venture lies
within Scalable typology as these ventures have huge scope in the future.
Lifestyle
These types of entrepreneurial ventures generally produce stable income stream for
owners and also based on a management approach which consists of workable business model.
Also Entrepreneurs of the Lifestyle ventures generally reinvest in the business according to the
competitive requirement in the business. This organization has a premises on a single location in
order to operate the business but it do not seek the immediate expansion or growth (Ball, 2019).
Also, these types of ventures contain fixed number of employees and it is also difficult for the
venture to achieve the economies in operations.
Typology- This entrepreneurial venture mainly comes under the category of the Social typology
which allows the business to achieve higher growth in the future with the individual capabilities.
For example: Bulb is one of the survival entrepreneurial venture belongs to UK. So this
company is mainly fulfilling the basic personal financial needs and adopting various new
methods to sustain the company for the longer run. These types of entrepreneurial venture lies
within Scalable typology as these ventures have huge scope in the future.
Managed Growth Venture
These business generally seeks the stable growth over the time and also follows the
workable business model. Managed growth ventures periodically enters into the market by
launching new products in order to bring growth and sustainability within the firm. This
continues reinvestment into the business guides the organization towards the sustainable
development and growth (Ugorji and Ani, 2018). This allows the entrepreneurs to continuously
2

expand the facilities, location, staff and regional brand image. For instance the retail or the
hospitality organization which continuously aims to expand and achieve growth falls under this
category. These entrepreneurial ventures manage every aspect of their business activities so that
their profitability goals can be achieved.
Typology- These types of ventures lie under the category of Scalable typology in which Growth
of the venture is more focused. The best example of the managed growth venture is IDG venture
which possess the great capabilities to enter into the existing competition.
For example, Ecotricity companies is one of the managed growth venture which is
rapidly growing towards the international market.
Aggressive
These are the technology based ventures that possess the strong innovation capabilities.
Such businesses are mainly funded by the equity capital and also achieves the exponential
growth which derives many opportunities for the organization as well as employees and
employers in order to accomplish individual goals. This entrepreneurial venture is seeking to
expand the business globally within the national or international market (Seoryanto Soegoto,
2018). Most of the global service providers or the international hospitality or retain chains are the
examples of this venture which aims at establishing their roots at global scale.
Typology- This entrepreneurial venture mainly comes under the category of the Scalable business
typology.
For example, McDonald is the managed growth venture as this company has expanded
and grow over the time.
P2 Exploring the similarities and differences between entrepreneurial ventures
Different entrepreneurial ventures are characterised by different growth rate, management
capabilities and the ease to successful implementation. The below table provide the comparison
of different entrepreneurial ventures on the basis of particular specifications so that effectiveness
of each of the type can be justified.
Basis of
Differences
Survival Lifestyle Managed growth Aggressive
Annual growth
rate
Growth rate of
the such
organization
Such enterprise
venture generally
seeks less than 5
These types of
business possess
10 to 15 percent
These
entrepreneurial
ventures adopts
3

according to the
day to day
operations as the
growth is nominal
here.
percent of growth
on weekly or
monthly basis.
of growth
annually within 1
or 2 years.
the growth rate of
greater than 20
percent within 2
to 5 years of time
Managerial focus Such businesses
deal with the
large variety of
products. These
venture follows
Reactive
management
style.
Lifestyle business
focus on
management
approach on the
basis of
maintenance of
working model
(Seoryanto
Soegoto, 2018).
Tactical
management style
is generally
followed by the
ventures.
Management
growth ventures
mainly adopts
increment
strategic growth
within the firm.
Thus it allows the
managers to
follow Strategic
management style
within the
enterprise.
Aggressive
growth venture
focus on the
scalable
management
within the firm.
This ensures the
managers to adopt
strategic as well
as proactive
management
style.
Entrepreneur
Orientation
Very low
management
orientation being
concentrated in
such businesses.
Low
entrepreneurial
orientation is
being focussed
here.
Moderate
entrepreneurial
orientation is
generally carried
out within such
businesses.
High orientation
within the
business is
generally
experienced.
Technology
investment
No Investment is
made for the
technological
improvements in
these ventures.
Limited
Investment is
used for
technology based
operations within
Here,
technological
improvements are
generally
moderate and thus
High investment
is generally made
in order to adopt
new technology
within the
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the company. these kind of
investments helps
in achieving the
high growth.
enterprise.
Funding source In the survival
ventures,
entrepreneurs
generally self-
finance their
company.
These companies
borrow the fund
from the family,
friends and bank
as well as they
can also use their
own savings for
the development
of the business.
Managed venture
growth generally
invites the people
for public funding
in the form of
shares.
Bank, private
investors and
public marketers
are involved in
funding the
aggressive
business.
Organization
structure
The companies
which comes
under this types
of ventures
generally have no
proper or fixed
structure within
the business.
Lifestyle
ventures adopts
the simple
organizational
structure which
ensures the
flexibility of
operations.
Here, staff
members of the
organization
follows the
functional and
centralised
structure.
Aggressive
ventures follows
mix
organizational
structure which
consists of
functional,
product-based
wealth creation.
Similarities between different entrepreneurial ventures
Survival and Lifestyle businesses are generally use the funding from the common source
as they may use the own savings and they may borrow the fund from family or friends in order to
carry out the business activities (Vuković, Prvulović and Urošević, 2018). All the entrepreneurial
ventures generally aimed at creating new ideas and innovation in order to sustain the business for
the longer time. However, Managed growth business and aggressive entrepreneurial ventures
mainly perform the constant innovation in order to derive the success of the business. Similarly,
5

the strategy of the managed growth might be expected to reinforce the identity associated with
the steady and on-going growth. All the enterprises are generally aimed at accomplishing the
main objectives and higher profitability except the social corporations which are aimed at
welfare of the society.
LO2
P3 Access the relevant data statistics
Micro Businesses are small corporations which are privately owned and managed by the
individuals as well as partners in order to carry out the business functions which are aimed at
earning profits. Small businesses are the independently owned and operated company which is
limited in size and revenue depending on the operations of industry and employees. According to
the SBA’s Small Business Reporting, small companies has fewer than 500 employees in the
business. However, it is even difficult for the large organization to increase the number of
employees then 500. Micro and small businesses are defined as a corporation, Limited Liability
company or a proprietorship with the limited number of employees. However, Small businesses
represent the 99.9 per cent of all US businesses. Statistics provided below will help in
determining the impact of the small and micro business on the economy. There are 30.2 million
small businesses in US accounting 99.9% of all businesses except roughly 30,000 businesses
which are labelled as large organizations. Service industries such as professional, scientific and
Technical etc. excluding the public organizations accounts for 8.58 million of the 30.2 million of
small business or 28.4% of all small business (UK Small Business Statistics, 2018).
6

There are 1.9 million of new jobs which are offered by the small businesses in 2015.
From total 2.7 million jobs in total, there were almost 70% of the jobs provided by the SME’s.
According to European commission’s SME performance Review, estimated total 49.8% of the
SME’s are Gross Value added. SME sector is a core element to foster the employment economic
growth and poverty alleviation. SME’s in developing the represent approximately 45% of the
employment and approximately 33% of the GDP. More than 80% of the small businesses sales in
LDC’s are directed to final consumers.
7
I
llustration 1: Impact of GDP on overall economy

In 2015, small business employed the 58.9 million employees are privately employed. Moreover,
firms with 1 to 4 employees accounting for 73% of the new businesses are failed to mmall
business contributes to local economies by bringing growth and innovation to the community in
which the business is established (UK Small Business Statistics, 2018). Also, the Small medium
businesses contributed towards the Gross domestic product for the community. Many small
businesses also possess the ability to respond and adopt quickly with the changing climate
(Yunus and et.al., 2018).
8
Illustration 2: Impact of small business on economy
Illustration 3: Employment in UK economy

This is one of the reason that the small businesses are customer-oriented. After the Brexit,
the UN was facing many economic challenges as many large Companies were migrated to
another places. So in those situations SME’s helped the country in making the region
economically stable. As large number of people were remained unemployed and therefore this
has decreased the actual economy of percentage of the region.
P4 Explain the importance of small business start-ups to the growth of social economy
Social economy can be defined as the diversity formed by organizations and enterprises.
Small businesses are the backbone of the UK economy and also contributes a great deal in terms
of job creation. By allowing the SMEs to develop the fully potential, Small business inject a
possible 20 billion into the economy by 2020. Social economy is formed by the rich diversity of
enterprises, such as cooperatives, mutual association, paritarian institution etc. A small company
plays the important part towards the contribution of the social economy (Ball, 2019).
Also, they an absolute role in job creation, introducing new markets into UK and also
contributing towards the social economy of the world. Innovation, Employment and adaptability
are the main contributions that small and start-up companies have made to the UK economy.
Also, Small organizations play an important role as all the three innovation are successfully
executed such as Product, process and wider innovation.
The small start ups helps to improve the social economy by encouraging the innovation
and job creation in the society. Since the small business groups have smaller scope they used to
provide more opportunities to the local communities instead of global talent as the local social
groups tends to have more knowledge and command of the operational region. The small and
medium enterprises also actively participate in the social improvement campaign so that they can
improve the region and their brand can be promoted well.
Moreover, small start-up business makes UK more competitive and attractive to visitors
and investors. Also it helps in adding diversity and variety to the cities while playing an
important role in serving the communities in which they are originally based. A small enterprise
also helps in increasing the overall turnover in the market. On the other hand, least productive
firms do not survive while more productive companies expand and thus resulting in boost to
aggregate productivity.
9

LO3
P5 Determine the characteristics, traits and skills of successful entrepreneurs that differentiate
them from the other business managers
Entrepreneurial mind-set refers to a specific state of mind in which orientates human
conducts towards the entrepreneurial activities and outcome. It mainly incorporates the
refinement of valuable professional and life skills. Also entrepreneurial mind-set allows the
person to take the actions and incorporate the risk factor and also a successful entrepreneur is
fear less in taking the decisions and risks in business (Chen, Chang and Pan, 2018). There are
several characteristics of entrepreneurial mindset such as: social mindset, fear mindset, business
mind set, dreamer mindset etc. Entrepreneurs are the person who derives the successful and
sustainable growth of the business by their abilities skills and characteristics. Steve jobs and
Mark Zuckerberg are two of the famous entrepreneur who has carried out success of the
entrepreneurial venture towards the great height. Steve jobs was the founder of the Apple.
Meanwhile his innovations have amazed the people and thus it made him a great leader and a
successful entrepreneur of the world. Some characteristics, traits and skills of the Steve jobs are
as follows:
Characteristics:
 Strong vision allows him to possess the strong vision about the development of the
company.
 Passion is also one of the characteristic which make him to attempt the innovation and
thus it motivates him to take the risk in business.
 Self confidence is the one which make him to turn his dreams into a reality. Successful
entrepreneur need to consider Employees are one of the most important assets so he
always challenges the limits of the employees in performing well. Also, he follows the
excellence and perfection over the smart work.
Traits: Focus is one of the important personality trait of the Steve Jobs who encouraged the
people to innovate a great product. As he believes that focussing on few key products
simultaneously may affect the point of concentration and ability to deliver the effective
productivity towards a particular product (El Ebrashi, 2018). Second personality trait of the
Steves job is aimed at simplicity as while developing a product, he largely focused towards the
simplicity of the products which deliver the effective and efficient productivity.
10

Skills:
 Leadership skills allows him to lead the team and also the team members in order to
encourage the team members to take the corrective actions as per the instructions of the
leaders.
 Management skills allow him to manage the business activities and hence it allow him to
take the corrective decisions regarding the policies and procedures of organization.
 Time management skills
 Communication skills
 Teamwork
 Motivation
Mark Zuckerberg’s
Skills
Cognitive skills for analysing and using the personal information and skills for managing
oneself as well as interpersonal skills for communicating and interacting effectively with others.
Problem solving skills allows him to understand the problems properly and then various ways are
found in order to handle the situation well. Zuckerberg’s has always focused in solving
problems.
Equanimity skills allows the entrepreneur to maintain the patience level at the time of excessive
pressure and stressful situation. This skill helped Zuckerberg in improving the relationships with
the staff members. Critical thinking allows him to think the consequences and positive aspects of
developing a product which helps him to analyses the pros and cons of such introducing the
innovation.
Characteristics
Outstanding leadership characteristics allowed him to make Facebook into a multi-
billion-dollar company and ensures him to create world's successful social network of 21st
century. Also Mark Zuckerberg’s leadership style have contributed towards his phenomenal
success as a young entrepreneur
If traits, skills of Mark Zuckerberg and Steve jobs is compared then Steve jobs had a strong
vision that allowed him to develop his own company while Mark Zuckerberg had dedication
towards his work which helped him to create his own company. Both of them had passion and
self confidence which helped them to grow and build a successful. Both of them were self made
11

entrepreneurs and had their own characteristics which helped them to become a successful
entrepreneur i.e. they didn't inherit those characteristics from anyone.
Difference between traits and skills of managers and successful entrepreneurs:
Each individual manager and entrepreneur has distinct personality traits but there are
certain aspects which distinguishes these two pillars of the organizational structure. For instance
entrepreneurs have very broad focus which aims at long term vision of the business while the
managers tend to have less focused on long term goals. The key objective of the managers is to
accomplish the present tasks. The extent of passion is also significant element which creates the
gap in confidence level of managers and entrepreneur. Entrepreneurs have more authority they
tend to have more risk taking attitude then managers. Thus, it can be considered that managers
have limited accessibility to resources or innovation skills.
Line of arguments:
It has been argued by many of the successful business persons that the entrepreneur
characteristics are inheritable. Thus, the individuals are born with these skills and no one can
teach them. Mark Zuckerberg and Steve Jobs both does not belong to the family of famous
entrepreneurs. However, their skills and ability is reflected in their adulthood only. It has been
also analysed that the successful entrepreneurs never hesitate to adopt the skills and innovations.
Though as compare to managers or other team members they have better understanding to make
their adaptations innovative.
P6 Personality reflects of entrepreneurs along with their motivation and mind-set
Successful entrepreneurs are the one who are self-motivated and their all the decisions are
generally made according to their focussed mind-set in order to innovate the new products and
services for the customers. Entrepreneurs have different mindset that contributes towards their
success. Their mindset are of various types such as Reach out to the customer first, find a new
market for existing product, Use of networking to build the business, control over the vision and
understanding the power of brand etc. Personality traits of the Steve jobs are as follows:
Very far sighted: Steve jobs saw the future beforehand as it allows him to make the imaginary
scenario about his products which are changing the world.
Extreme passion: His passion towards the world of creativity and better management of the
business operations bring him towards the successful development of the organization.
12

Extreme confidence: Steve jobs believes in his ideas (products), mind and creation more than
any men in the world. He never blames for the wrong to his product but he believed that
something can be more effective yet to come in the way.
Rebellious nature: He was the person who refused to live by the rules of others. Also, most of
the time he was found barefoot walking in the public.
Bossy: This attitude and one of the strong personality trait helps him to create the products
exactly the same was as he imagines the product in his mind.
Moreover, Steve jobs belongs to the middle class family and from childhood he had a
passion to invent the products. He was the kind of the person who like to stick himself and he
was very attracted towards electronics and gadgets. He usually spends most of his time in the
garage. He attended a Crittenden middle school as the area in which the school was situated
was poor area where the kids were bullied. In his early age Steve jobs started attaining the after
school lectures.
Mark Zuckerberg’s is also one of the successful entrepreneur among the world who has
given innovative products and ideas to the world (Orr and et.al., 2018). He invented the
Facebook which is one of the most likeable and appreciable networking site. His dedication
towards the success of the business makes him believes that he enjoying the work which the
person satisfied helps them to perform even more better. some personality traits of the mark
Zuckerberg’s are as follows:
Intelligent: Intelligent mind of the Zuckerberg's allows him to think about the motivation and
also helps him to generate the innovative ideas in for the society. His practice to make the world
properly communicate with each other helps in providing new concepts and ideas to the people.
Emotional: Zuckerberg’s emotional behaviour towards his own work and people also motivates
him to accomplish the main objectives of the firm.
The situational factors such as upbringing, cultural differences and motivational drivers are also
important in influencing the mind set of the entrepreneurs. For instance the cultural and life style
or upbringing affect the individual's perspective on business strategies or the ethical decision of
related to the business. The OCEAN personality dimensions such as conscientiousness and
openness is strictly related to the personal traits of entrepreneurs. For instance Mark Zuckerberg
13

is seems to be very open and conscientious however when it comes to the brand image and
services of the organization he does not show easy agreeableness.
Entrepreneurial mindset is defined as the capability to establish a balance between
business goals and broad perspectives associated with the enterprise. It is very important for the
enterprises to have good mind set so that business goals can be achieved and risks can be
minimised. According to the OCEAN model Personality traits are categorised into five types.
Openness to experience
This personality trait allows the successful entrepreneur to think outside the box and also
it allows them to experience the imaginative insightful creativity. So Steve jobs is the one who is
has a love of learning and he enjoys the art in a creativity career or hobby.
Conscientiousness
This trait allows the entrepreneur to build the tendency to control the impulses and act in
a socially acceptable ways.
Extroversion
This is concerned with the energy in which one interacts with each other. This reflects the
energetic, talkative, fun-loving and affectionate personality of the entrepreneur.
Agreeableness
This factor is concerned with orientation to others. This reflects various personality of the
steves Job such as Trust worthy, modest, humbleness, modest and sensitive etc.
Neuroticism
Those who are high in neuroticism are generally given to anxiety, worry, low self esteem
etc. this trait is found to be relatively negative as compared to other.
There are two types of mindset namely fixed and growth. For the successful entrepreneurs it is
vital that they must have growth mindset. The leaders who have fixed mindset assumes that their
skills and abilities are fixed assets. It can be beneficial in short term goals when it is expected to
achieve the goals at any cost with the available resources. However, Steve Job and Zuckerberg
both have growth mindset which helps them to regularly analyse and improve their performance.
LO4
P7 Background and experience which fosters entrepreneurship
Mark Zuckerberg
14

He was born in New York into a well-educated family with a good financial
background. Since childhood he used to make computer games with his friends just for fun. To
keep up his interest in computer his parents hired a private tuition teacher, who used to teach him
once in a week. His fascination towards computers, building new programs increased
continuously. In his high school he builds a music software called synapse (Singh, and Gaur,
2018). Many big organizations including Microsoft were interested in buying that software and
were also interested in hiring him before graduation but he declined all the offers. The
background fosters the entrepreneural skills. For instance observing the interest of Zuckerberg
his parents encourages his skills and provided all necessary resources. Due to easy availability of
computers Mark was encouraged to groom his skills. In his graduation he builds a social
networking site called Facebook and started working and focusing on it. He allotted users to it so
that they can vote for it soon users on Facebook started growing and it became most popular
website in the campus. When the website became popular he left Harvard to concentrate on the
website and soon enough he had more than 2 billion users on Facebook (Entrepreneurial
ventures, 2018).
Steve Jobs- international entrepreneur
He was born in San Francisco, California in a middle class family. He remembers his
father as being skilled at working with his hands. At Hewlett-packard explorer club, he saw the
engineers demonstrating the new products and there he saw the first computer at the age of
twelve. At that time, he has dedicated his work towards the technology and this made him realise
about the innovation and entrepreneurship which motivates the one to adopt different types of
concepts. He begins studying for hours about the Phones and computerised electronic system.
Rather than concentrating towards adding more features to iPhone, he focussed on removing the
features from the phone. Thus, it made him a successful and a great entrepreneur. The belonging
to the middle class family was also one of the crucial factor which helped Steve Jobs to reach
such heights of success. As he was not very much aware of the technology when he first saw the
computers and technological devices it greatly inspires and motivated him. This interest
continues to grow with time as his exposure to technology also increased.
Peter Jones
It is a well known business tycoon in UK and they are recently start the BBC television
series of Dragons Den. He is interested in the different type of industries such as mobile phones,
15

real estate and travel or leisure etc. he has dedicated his work towards the technology and this
made him realise about the innovation and entrepreneurship which motivates the one to adopt
different types of concepts. Peter Jones is inspired with the different type of television series so
that they were decided to start their own business in marketplace. From the early age Peter
begins to show dedication in his work and entrepreneur skills. The family support and innovative
approach to access the success in life helped him in becoming well known entrepreneur.
CONCLUSION
From the above study it can be concluded that different entrepreneurial ventures are
aimed at achieving the main objectives of the firm. This study has created a complete knowledge
about the typologies used within different enterprises in order to distinguish them from other
corporates. This report has also explained differences and similarities between such businesses.
Moreover, it has also explored various information about the economy contribution of the
micro and macro companies for the overall growth and expansion of the corporate sector in the
world. It will also create a complete knowledge about the motivation and mind-set of the
successful entrepreneurs which derives them towards the long term sustainability of the firm.
successful entrepreneurs are described in the project in order to identify the personal traits,
characteristics and Sills of those people.
16

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