Escape Travel: A User-Focused Tourism Application

This presentation discusses the development of Escape Travel, a user-focused tourism application that guides and informs tourists about their tour. It highlights the gaps in existing mobile applications and proposes potential solutions, features, and target customers. The presentation also covers money management, responsibility, gaps, expected outcomes, proposed steps, and references.

Escape
travel
Tourism application

Personal
information
 Name of the Student
 University Name

Introduction
Mobile has proved its efficiency for different
sector and the discussed paper has offered an insight
into a tourism application known by the name
“Escape Travel.”, It is a tourist assistance application
that guides and informs about the tour.

Problem with existing
mobile application.
 Lacks proper needs of the tourists.
 The available apps are developed in a
generalised form.
 No special attention is being given to the people
according to category, age, holiday budget and
others.

Potential Solutions
 User focused application that takes consideration
of their status and interest.
 Capable of understanding, guiding and assisting
the tourists.
 Developed for the users.

Features
 Capable of developing a tour schedule for the
tourists depending upon their inputs and
interests.
 GPS, map & transportation assistance capability.
 Food & Accommodation recommendations.

What makes the discussed
application different?
 The tour schedule feature.
 The categorised recommendation method.
 Based on the gaps identified in the existing
mobile application.
 In built database that can recommend desirable
destinations.

Target Customer
 Divided in age groups to target the customer.
 The first group is 18-30 which can prove to be
the most beneficial. Hence given most attention.
 Second group is 30-50 which is the least relevant
group.
 Above 50 is the moderate group

Money
management
 Money will be collected from premium service.
 Advertisement by the hospitality service
providers.
 Other promotional activities.

Responsibility
 {Name of the first Student1] along with the
responsibility in development
 {Name of the Student2] along with the
responsibility in developing the system.

Gaps
The financial limitation was one of most prominent
gap. It disabled the author to collect the most
prominent data about the reviews of the tourist
about the tourism application. Collection of data
from premium services of tourism app would have
assisted in making the service more adequate.

Expected outcome
 A user specific tourism application.
 A strong database capable of storing & executing
data according to the tourists.
 A proper functionality of the features.
 Appreciated by the users.

Proposed steps
 Addition of machine learning will enhance the
capability of the application.
 Developing of a library structure database to
avoid the change of recommendations errors (if
any exists).
 Continue operations.

References
Burton, M., & Felker, D. (2015). Android App Development For Dummies. John
Wiley & Sons.
Dickinson, J. E., Ghali, K., Cherrett, T., Speed, C., Davies, N., & Norgate, S.
(2014). Tourism and the smartphone app: Capabilities, emerging practice and
scope in the travel domain. Current Issues in Tourism, 17(1), 84-101.
Fong, N. M., Fang, Z., & Luo, X. (2015). Geo-conquesting: Competitive locational
targeting of mobile promotions. Journal of Marketing Research, 52(5), 726-735.
Grewal, D., Bart, Y., Spann, M., & Zubcsek, P. P. (2016). Mobile advertising: a
framework and research agenda. Journal of Interactive Marketing, 34, 3-14.
Khalid, H., Shihab, E., Nagappan, M., & Hassan, A. E. (2015). What do mobile app
users complain about?. IEEE Software, 32(3), 70-77.

Thank YOU